Silver Bullet Data Services Grp PLC Admission to trading on AIM (2347D)

TIDMSBDS

RNS Number : 2347D

Silver Bullet Data Services Grp PLC

28 June 2021

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO AUSTRALIA, CANADA, JAPAN, THE REPUBLIC OF SOUTH AFRICA, THE UNITED STATES OR ANY OTHER JURISDICTION WHERE TO DO SO MIGHT CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OR REGULATIONS OF SUCH JURISDICTION.

This announcement does not constitute or form part of, and should not be construed as, an offer to sell or issue, or a solicitation of any offer to buy or subscribe for, any securities, in any jurisdiction, including in or into the United States of America (including its territories and possessions, any state of the United States and the District of Columbia (the "United States" or the "US")), Australia, Canada, Japan, the Republic of South Africa (each a "Restricted Jurisdiction") or any other jurisdiction where to do so might constitute a violation or breach of any applicable law nor should it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. Investors should not use this announcement as the basis for any investment in the securities of the Company which should only be made on the basis of information contained in the admission document (the "Admission Document") intended to be published by Silver Bullet Data Services Group plc (the "Company" or "Silverbullet" and, together with its subsidiary undertakings, the "Group") in due course in connection with the proposed admission of its ordinary shares to trading on the AIM market ("AIM") of London Stock Exchange plc (the "London Stock Exchange"), ("Admission"). Copies of the Admission Document will, following publication, be available for inspection on the Company's website at www.wearesilverbullet.com .

28 June 2021

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company")

Admission to trading on AIM

& First Day of Dealings

Silverbullet, a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence, is pleased to announce the admission of its entire issued and to be issued share capital to trading on the AIM market of the London Stock Exchange. Admission will take place and dealings commence at 8.00 a.m. today under the ticker SBDS and the ISIN GB00BNXM0Z89.

The Company's admission document is available to view on the Company's website at www.wearesilverbullet.com

Stand Hanson is acting as Financial and Nominated Adviser in relation to the Admission and Oberon Capital as Broker to the Company and the Placing. IFC Advisory Limited is acting as Financial PR adviser.

There will be an introduction to Silverbullet webinar hosted by CEO, Ian James for sell-side analysts at 9.30am on Monday, 28 June 2021, details of which can be obtained from IFC Advisory at [e-mail].

Admission Highlights

   --    Successful placing to raise gross proceeds of GBP9.5 million for the Company 

-- Net proceeds of the placing are intended to accelerate Silverbullet's growth, primarily through the roll out of its 4D product and the expansion of its existing client base

   --    Market capitalisation on Admission of circa GBP34.5 million 
   --    Placing price per share of GBP2.57 

Company highlights:

-- Significant market opportunity - the Group is geared towards capitalising on what the Board believes is the once in a generation, permanent, global shift in consumer behaviour towards digital media, with digital advertising spending forecast to reach US$645.80 billion by 2024 and account for approximately 68 per cent. of total media advertising spend.

-- Established existing client base - the Group has worked, directly or via agency partners, with over 100 brands, including many household names such as Heineken, Dolce & Gabbana, Ja germeister and Channel 4, and completed work for over 40 newly introduced brands in 2020.

-- Regulatory driven environment - changing regulation and corporate policy globally, as well as a desire for more reliable performance analysis in order to optimise digital marketing investments, is helping to drive the shift by brands towards 'in-housing' of the digital marketing process. Silverbullet is well positioned to capitalise on this trend as well as the wider trend away from the use of third-party cookies in the advertising environment.

-- Strong established services business - the Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

-- Recently launched flagship product - the Group's flagship digital marketing product, 4D, is a contextual intelligence cloud-based platform that seeks to improve brand engagement and marketing ROI, which the Board believes will enable the Group to deliver scalable revenues with low marginal costs.

-- Global presence - Silverbullet has established a global presence, with established offices in the United Kingdom, Italy, Germany, Australia and a recently opened office the United States. The Group also continues to look at other opportunities for expansion worldwide.

-- Experienced Board and management - the majority of the Board have held senior positions at global software companies, including a number of transactional exits such as, Oracle BlueKai DMP, DoubleVerify, FreeWheel Media, Inc., and Acxiom, Inc. (former owner of Liveramp, Inc.,), and have significant industry experience across data engineering, SAAS product development and marketing.

-- Commercial partnerships - the Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

-- Material joint venture and strategic partnership - the Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.

Ian James, Chief Executive Officer of Silverbullet, commented:

"I am delighted that we have successfully completed our IPO and admission to AIM. We very much appreciate the strong support of our existing and new shareholders and look forward to working with them on the exciting growth journey ahead.

"I would like to take this opportunity to thank our hard working and innovative team for creating the outstanding business we have today and the opportunities available to us."

For further information please contact:

 
 Silverbullet 
 Ian James (CEO)                                              via IFC 
 
 Strand Hanson Limited - Financial and Nominated 
  Adviser 
 James Spinney / James Bellman / James Dance            0207 409 3494 
 
 Oberon Capital - Broker                                0203 179 5344 
 Mike Seabrook 
 
 IFC Advisory                                           020 3934 6630 
 Graham Herring / Tim Metcalfe / Florence Chandler      07793 839 024 
 

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Ja germeister amongst many others.

The removal of cookies has already been implemented by web browsers such as Firefox and Safari, with Google (which is by far the world's largest search engine ex-China) expected to phase out the use of cookies. Silverbullet operates in the global digital advertising market, which is expected to reach $526 billion by 2024.

Headquartered in London, the Group employs over 60 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.

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June 28, 2021 02:00 ET (06:00 GMT)