Procook Group Plc

0.00 (0.0%)
Share Name Share Symbol Market Type Share ISIN Share Description
Procook Group Plc LSE:PROC London Ordinary Share GB00BNRR8331 ORD 1P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.0% 27.40 0.00 08:00:21
Bid Price Offer Price High Price Low Price Open Price
27.40 28.00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Misc Retail Stores, Nec 69.15 -0.09 -0.10 - 29.85
Last Trade Time Trade Type Trade Size Trade Price Currency
- O 0 27.40 GBX

Procook (PROC) Latest News

Procook (PROC) Discussions and Chat

Procook Forums and Chat

Date Time Title Posts
12/5/202317:09Cooking up a storm108
06/5/201520:31The Proclaimers30

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Procook (PROC) Most Recent Trades

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Procook (PROC) Top Chat Posts

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Posted at 12/5/2023 16:40 by toffeeman
Well those 10k sells didn't shift the price - order being filled?
Posted at 09/5/2023 14:20 by sphere25
In for a quick trade here.

Following Downgrade City last year, it is one of those where you can easily see another warning, but they're sort of in line with the cautionary forward tones. The breakeven on PBT isn't great, but the CEO is buying, and Fackelmann have upped their stake again too - RNS just out this afternoon.

Been watching the order book and someone has been mopping up at 27p with a large iceberg on Friday - the price didn't threaten falling through that. I don't know if that is the CEO leaving a further buy order or Fackelmann. Same goes for today with further big buy order in the market at 27.5p with an 8k iceberg mopping up. Just had a few orders jump ahead with a 50k at 27.6p and a market maker now at 28p on the bid.

So sort of sat here wondering whether this level of buying can exhaust enough of the sellers to at least cause a little rally to sell into. Sometimes these more suspect shares can provide a false sense of hope, even when the order book is looking as strong as it is - sellers can be persistent and grind away at the buyers to eventually exhaust them.

That said, the chart is teasing a little turn and bounce higher. A move through 30p should lead to a nice move to lob into, but it is an exit if there is no momentum.

I can't sit here and be sure they will hit their numbers so a quickie, but yeah some interesting order book and buying activity.

All imo

Posted at 02/2/2023 11:45 by toffeeman

They have spent about £5m buying shares

The £ is down and attractive to a Euro buyer

PROC have a well developed eCommerce bus (much better than F)

F could borrow to buy if needed.

A bid at £1 would get taken methinks.

(Am actually in profit atm!)

Posted at 02/2/2023 11:09 by goingloco
Are Fackelmann a credible buyer? I'm unconvinced. I bought a copy of their most recent (but not very recent) accounts. I had to jump over some hurdles for that as they are an unlisted private company. Those accounts do not show sufficient resources for them to make a cash bid for Procook at a price anywhere near what the controlling family would want. Unless you assume they would sell for something like the current share price.
Posted at 21/12/2022 18:15 by goingloco
@Dr Biotech - I asked why Fackelmann would spend millions if they don't think they can do a deal. I agree with you that getting a potential outlet for merchandise doesn't make sense. To gain an outlet they need either a trade agreement or a majority holding. A minority holding gets them nowhere, and having 11% is no better for that than having 4%.

You say you can't imagine they are delighted with their investment. Well I think everything might be going according to plan. As I said in my post above I am speculating that they have no intention whatsoever of remaining a minority shareholder. Why on earth would they? It would be madness and while I don't know much about Fackelmann I see nothing to suggest they are mad. I think they either intend to take PROC over or they think they will make a profit on their shares. Of those two possibilities I reckon the first has the highest level of probability.

You say the CEO could buy back at 40p. Well he has been buying this year, 1 million shares:
29/07/22 500,000 @ £0.35
11/08/22 500,000 @ £0.43
So he has either made an investment which he thinks is good as it stands, or he has made a start in buying back his old business, or he has bought from friends who have been hurt by the collapse in share price (not illegal), or he has increased the amount by which he will benefit if there is a takeover. Or maybe he just had some money to burn. By the way, I'm slightly intrigued by the exact round numberness of his purchases.

I am just a nobody speculating on an internet forum, and confirmation bias is always a danger, but I think there might be a takeover coming.

BTW, I have no reason whatsoever to think that anyone has done anything in breach of any rules.

Posted at 09/12/2022 11:25 by bathcoup
PROC = properly cooked - share holders, that is.
Procrook is perhaps a more accurate name.

Posted at 16/6/2022 15:28 by debsdowner

I wonder what the founder will say at its first AGM ' I am sorry about the share price these things are out of the companies control, and the share price doesn't always reflect the value of our proposition! ' LOL

Posted at 16/6/2022 10:59 by debsdowner
Toffe will do.


Moat retailers falling in double digits horrendous day following bad news on BooHoo ASOS and THG even frasers falling buy buack failing to suppprt share price.

BOE rate announcement could make martewr worse if they go for anytrhing above 0.25% expect further market volotility.

Posted at 21/4/2022 15:02 by km18
ProCook Group plc the UK's leading direct-to-consumer specialist kitchenware brand, today reported on Q4 trading results for the 12 weeks ended 3 April 2022 and the full year (unaudited). Revenue growth was +29.5% to £69.2m which reflected a +77.5% two-year increase on FY20. The company attracted 723,000 new customers and also increased the rate of repeat purchase within 12 months from 18.6% to 25.5% year on year. Full year gross margin was -140%bps lower than FY21, in line with expectations, predominantly due to the impact of increased marine freight costs incurred in the year. Underlying product margins remained strong and management anticipate full year adjusted PBT will be broadly in line with market expectations, currently for adjusted PBT of £10.0m in FY22. The share was newly listed in November, share price is down around 20% since IPO. Valuation is not particularly helpful, forward PE ratio at 13.6x and PS ratio at around 2.2x are both bottom third for the Household Goods sector. The business has growth and it is very profitable, but there is no rush to buy....

...from WealthOracleAM

Posted at 07/2/2022 08:18 by toffeeman
It takes a brave retailer to remove its goods from Amazon. But that’s what ProCook did last year.

It decided that selling its own-branded pots, knives and other cookware via the tech giant diluted its margins, and reckoned shoppers could be tempted onto its own website and shops.

Indeed, ProCook was so sure of itself that it listed on the London Stock Exchange in November. Reports had suggested a valuation north of £250 million, but ProCook was priced at the lower end of its range at 145p, valuing the group at £158 million. The shares closed last week at 152p, or £166.7 million.

ProCook began life as a mail-order business in 1996. It sells online and from 50 shops including flagships in the Westfield London and Stratford malls.

It has been a rocky ride for founder Daniel O’Neill, a former software developer who started the firm from his Gloucestershire cottage.

He opened his first store in 2000 but was forced to buy back the business from administrators after his bank withdrew facilities during the 2008 financial crisis. He then expanded the chain and website.

The company was one of a string of consumer brands to make the most of a lockdown-inspired surge in trading to go public — with others including Music Magpie, and Revolution Beauty. During the pandemic, ProCook benefited from the boom in home cooking, which sent sales up 37 per cent in the year to April 2021 to £53.4 million.

Its aim is to capture consumers who may look for cheaper alternatives to John Lewis or Le Creuset. According to reviews, its cookware can be a third of the price of Le Creuset — although the lower end of the market is also served by supermarkets and discounters.

A key test now is how sales respond as workers return to offices and restaurants. Rising energy bills and food prices will also take a bite out of discretionary spending, encouraging consumers to trade down.

Procook share price data is direct from the London Stock Exchange
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