Intermix Hires Buy.com Chief Operating Executive as COO

Intermix Hires Buy.com Chief Operating Executive as COO
Sherman Atkinson Brings Strong Record of Strengthening Business Operations to
Intermix Executive Team 


LOS ANGELES, Nov. 16  /PRNewswire-FirstCall/ -- Intermix Media, Inc. (AMEX:
MIX) announced today that Sherman Atkinson, chief operating officer of Buy.com
and president of BuyServices, Inc., will join Intermix as Chief Operating
Officer (COO).

As COO of Buy.com, Atkinson streamlined business operations and instituted
costs controls, enabling the company to grow quickly and efficiently.  In
addition to his operations duties, Atkinson also demonstrated a high capacity
for business development, successfully executing the business plan for
Buy.com's technology spin-out, BuyServices, Inc., of which he became president.

"We believe that Sherman's superlative record managing the operations of fast
growing Internet companies and major ecommerce sites and other intangible
qualities make him an ideal fit as chief operating officer for Intermix as we
move forward," said Richard Rosenblatt, CEO of Intermix Media.  "We expect that
Sherman's expertise will be of great benefit to the Company in the continued
development and execution of our business operations and growth strategy."

Prior to joining Buy.com, Atkinson was vice president of corporate strategy and
business development for eFederal Systems, Inc., owner of eFederal.com, a
website that facilitated business sales to federal, state, and local government
agencies.  Atkinson served as an intelligence officer in the United State
Marines Corps and worked as a technology and management consultant in the
government sector practice at Booz Allen Hamilton before joining eFederal
Systems.  Atkinson is a graduate of Purdue University and the U.S. Naval
Nuclear Power School.

Korn/Ferry International (NYSE:KFY), the premier provider of executive search
and leadership development solutions, facilitated the search and recruitment
process for Intermix.

ABOUT INTERMIX

Intermix Media is a leading online media and entertainment company that
leverages proprietary technologies, analytical marketing tools, and unique
viral and user generated content across its vast online network and develops
ecommerce brands. Intermix Media operates through two business units -- the
Intermix Network and Alena.

The Intermix Network reaches over 15 million consumers each month through more
than 50 websites grouped into three main categories: social networking, casual
gaming and viral entertainment. MySpace.com is the Internet's leading social
networking site with over 4.7 million members. Grab.com, Intermix's premier
gaming site, is the first and most comprehensive self-governing casual gaming
site. In addition, Intermix Network users share over 500,000 pieces of content
per day making it one of the most shared content destinations on the Web.

Beginning with the Intermix Network, Alena utilizes the Internet to provide a
complete start-to-finish solution for bringing new products to market through a
unique integration of proprietary technologies and analytical marketing.

  Contact:
   Bennet Ratcliff, Westhill Partners
   
   [phone]


DATASOURCE: Intermix Media



CONTACT: Bennet Ratcliff of Westhill Partners, [phone],

 

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