Share Name Share Symbol Market Type Share ISIN Share Description
European Home LSE:EHR London Ordinary Share GB0001373736 ORD 5P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.0% 22.00 0.00 00:00:00
Bid Price Offer Price High Price Low Price Open Price
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 176.19 5.87 10.21 2.2 11
Last Trade Time Trade Type Trade Size Trade Price Currency
- O 0 22.00 GBX

European Home Retail (EHR) Latest News

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European Home Retail (EHR) Discussions and Chat

European Home Retail Forums and Chat

Date Time Title Posts
16/1/201205:23Earthheat Resources - Future Geothermal Powerhouse-
15/3/200718:18European Home Retail gets floored.111
19/5/200602:14EHR with Charts & News27
10/5/200607:21European Home Retail - Parent to KLEENEZE23
20/3/200615:41KLEENING UP - Sun Newspaper Article29

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European Home Retail (EHR) Top Chat Posts

bird of dawning: I guess you might be looking to start a new shorters thread?! EHR could be an acronym for `Early Hard Rains.......gonna fall' (with acknowledgements to Bob Dylan). In its former Kleeneze (KLZ) guise, this company; Euro Home Retailing was engaged in the art of `bottom line management'. long as they showed a basic net profit each year, the bank would still lend out to this 80 years old, household name, Kleeneze business, with its relatively low cost network marketing (mlm) distributor catalogue retailing base. Albeit that the KLZ/EHR balance sheet showed up a perennial net loss value and was permanently strapped for cash. Based on this premise......OK I'm pretty sure thats not a mispelling?! we could perhaps start off with the Robson Rhodes HGI Stockmarket unloved companies list:$file/Unloved%20Companies%20Index%202004.pdf?openelement Actually, I would venture to comment that there's some pretty good ones shown here e.g. Costain. Perhaps the best sector to start in might be retailing? Therefore, perhaps we should take a new look at......New Look. I wouldn't expect to find to many shorters candidates here..... Vodafone!!?....well I guess that you can never really know whats exactly around the next corner. If R.R don't like Vofafone I can't imagine what they thought of EHR? perhaps it was already below the R.R event horizon and deep inside the black hole as early as 2004. Emblaze (BLZ) might be a candidate (its price has slipped over 30% today on UK VAT fears) though not on the R.R list however, its currently showing a net loss of $10m.....a gaff that would have meant `sudden death' for EHR. BLZ has the advantage over EHR in that its selling at 0.64 price/book and 1.63 Price/Sales, Emblaze balance sheet is really pretty healthy.....they could yet blaze their way through this mini-crisis quite well....a turnaround/recovery play?......therefore we must exclude it rom our shorters list. The magic shorting formula (EHR style) could be; consistent bottom line (minimal) profit c/w imbalance sheet. I'll be taking a New Look. Cheers bod
earthian: bod - the problem with going down an affiliate marketing route is quite interesting in that taking it to its logical conclusion... ...there would ultimately be no need for distributors at all. Stick up a website offering all products, people buy and pay online and goods shipped direct to their door. It's what IWOOT (and of course virtually every other commercial website in the world!!) does already. Admittedly that would be quite some time in the future, as many Kleeneze customers don't have access to the internet, but distributors beware... :) All - Getting back to the shares situation, I noticed over the year or so that I watched them (before stupidly buying!) that the price seemed to move, both ways, on very little volume. This suggests to me that the majority of the shares in issue must be quite tightly held and I wondered if anyone had any idea who the major holders are?
bird of dawning: I seem to recall that back on ye olde `EHR with Charts & News' thread I made the last post; no.27 (+ also no.25) and maybe this post should have had an accompanying MP3 bugle soundtrack!....not that I'm in anyway gleeful at Kleeneze/EHR demise......but you had been warned about being "overstretched on the borrowing front". However! looks to me that many previous posters on that thread then voted with their feet in order to stay within their KLZ/EHR (whats in a name?) comfort zone. That is not a very mlm thing to do!.....we're supposed to get out of our comfort zones.....just as the group distributor meeting pep talks are always reminding us. I'm a former Kleeneze distributor and still have a high regard for the company and its solid retailing base. Their fundamental flaw IMHO is that the very clear description of the Kleeneze networking opportunity on the back page of every catalogue complete with the Kleeneze commission structure, is misdirected. Why?!.....because its not duplicatable (mlm sacrilege!). Although the retail customers of Kleeneze are very loyal and love the catalogue, as well as using its products regularly with repeat orders.....THEY DON'T SEE THEMSELVES DOING IT!.....going out in December and January in the dark, cold and rain dropping catalogues door to door.....its all a matter of public perception.....right? If Kleeneze placed an ad for discount (wholesale price deals) on the back cover of every catalogue, to lure the legions of regular retail customers, they would then become de facto distributors.....the famed `FUSION SALE'. My second observation (Gripe?) is that their entire catalogue should be on one website....a bit like Ebay or Quixtar (no!....I'm not an Amway distributor). Their catalogue would still be circulated as required, maintaining that so important `warm market' connection. I reckon that I'm staying on thread.....I've been floored once already....don't do it to me yet again guys.....its unchappish!.....get out of the comfort zone and into the Autumn sunshine with 400 catalogues per week.....but IMHO it needs a flyer to be included with it, offering a healthy discount for regular orders (say 20%); c/w direct debit and as a reward, a free sign up, as long as a monthly retail revenue of £20 product value is maintained. Regards bod
skintvestor: earthian - as it happens, my partner and I are distributors. You are probably right in that at general distributor level, nobody realises what is going on. My guess is that EHR expanded too rapidly and overstretched themselves on the borrowing front. They invested in a brand new automated warehouse to compliment Kleeneze`s expansion into Holland and Germany. I only hope they are able to trade their way out of trouble. I`ve seen it with other companies. e.g. LCI
earthian: At the risk of talking to myself on here ;) Just to let anyone with an interest in what might be going on know, I have sent an email to investor relations at EHR today. ...maybe if others do the same they might be shamed into updating us...?
earthian: Hi skintinvestor I have spoken to a couple of Kleeneze distributors myself, since the suspension of share trading, to gauge how that part of the business is going. The responses I've had agree with your point - i.e. that trading is as normal - but also that at distributor level there is neither knowledge that the company may be in trouble, nor that the shares have been suspended! (This last point is probably not surprising - I doubt that the majority of distributors are even aware that it is a quoted company, never mind owning shares!) My concern here is to wonder to what extent the borrowing problem truly affects the future existence of EHR as a whole (some news from the company may help :) ), and how likely it is that they will recommence trading. This is the first time I've held shares in a company that has suspended share trading, but from knowledge of other companies it is, as she-ra said above, "not looking good at all." I wonder what the likely next steps are...? To split the company up so that Kleeneze trades as a separate entity from the newly acquired businesses like IWOOT? Or is this not possible having rebranded themselves as EHR? Some kind of reverse takeover? Anyone with any experience of similar situations, comments, etc., ...?
ygor: SOLA is a future example of a 10 bagger, i.e. share price will rise to 10x its current level. EHR is an example of a 0.1 bagger, i.e. share price has fallen from 200p to a tenth of that. You want to buy the former and avoid the latter, as a good general rule.
13579: Yss a huge deficit and what with a low share price it looks like it could go bust. To raise a decent amount now at this price is looking increasingly unlikely.
the analyst: I'm not sure about price targets, but I agree it's not looking good Tonyx. Every day without news of funding is bad news and every drop in share price means that the terms of funding are likely to be getting worse and worse for investors. The other possibility is that they do not get the funding and have to close or sell-off parts of the company. Investors here really need some news.
paulypilot: She-ra, You said ... You say everything has its price but you thought that when Invox had a mkt cap of more than £55million where it now stands at £7.2 million unloved and in trouble. Yes that's perfectly true. So what ? As an investor, I get some investments right, and others wrong. The same is true of ALL investors. Invox was clearly one I got wrong, it happens. "it's not difficult to see these shares being a 4 or 5 bagger if management get it right." I love the way you dangle a carrot to the naive.Im sure you said the same with Invox. Ridiculous !! Again you assign some sort of imaginary motive to me, which exists only in your head. Can you not understand that I'm just expressing my opinions on a share, that's all. I wish you would add a caveat that if it doesnt (and it may not be its fault if it cant-i.e world economic slump,even China's looking wobbly) sort the problems out then this company could go to the wall. Why should I have to add any sort of caveat ? People can read the accounts, and make their own minds up. You talk as if investors are mindless lemmings, unable to make up their own minds on the merits of a particular share. You should have a bit more faith in your fellow investors, people are a lot more savvy than you seem to believe. Of course EHR is vulnerable to an economic downturn, as all companies are. In terms of its direct selling model, it could be argued that EHR is actually much more recession-proof than a bricks & mortar retailer (whose cost base is largely fixed, mainly rent+rates, plus semi-fixed wages costs). I used to be a retail FD, so understand this point better than most. EHR on the other hand has no such fixed cost base, as it operates through door-to-door agents, paid on commission. Personally I'm not that convinced about the long-term future of door-to-door selling - it's an outdated concept - people much prefer to buy things all in one go at Tesco/Asda. Naturally, if trading at EHR went badly wrong (which it has NOT done as yet, as far as we know), and the company racked up large losses, then yes I agree that there is nothing in the way of downside protection from the Balance Sheet. So in that scenario, you are perfectly correct to state that EHR could be vulnerable to going under. On the other hand, it could dispose of parts of the group to repay debt. The obvious route would be to IPO and IWOOT. Both websites seem to be performing very well. The trading update mentioned Kitbag not being able to cope with demand at Xmas (from memory), which is a pretty good problem to have. To my mind, investing in these shares is not about pretending that this is a great company with great prospects. It's actually about weighing up the bad news, factoring in the possibility of more bad news, and then looking at what the upside might be if trading improves (and there were some positive signals in the last set of accounts). For me, at £24m mkt cap, the upside potential outweighs the downside risk. Clearly you disagree, that's what makes a market !! (and a bulletin board) Paul.
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