Distil Share Discussion Threads

[berny3] 06/1/2021 22:47

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[petersinthemarket] 06/1/2021 22:08

Majestic sell RedLeg, but on-line only.

[lr2] 06/1/2021 21:24

As my son found out, that Lambs Tiki Mango & Pineapple is not even rum. At 25%, it's classified as a spirit drink and it tastes awful. Only one drink taken by both of us. We are now looking at ways of mixing the rest of the bottle with a heavy dark rum and drowning it all in cola. Hoping that combo will at least be palatable.

[clermontace] 06/1/2021 21:16

@ 30% vol alcohol Lambs is pretty weak and a 'spirit drink'. We're a bit higher, but not over 40%.

[gipps] 06/1/2021 20:16

Drink up Jane sounds like my local Majestic must just be lacking in stock.

[gipps] 06/1/2021 18:38

My local Sainsbury's big store only had 3 boxed bottles on the shelf at £20 don't know if they normally stock it and have run out or if they don't normally stock it.I did ask in my local Majestic and the guy there said they used to sell it but didn't have any maybe they had run out or perhaps they just don't sell it anymore.

[dietcoke197] 06/1/2021 16:42

Peter, that is fab news.
JK, the fact is that the sales line is the key number I wouldn't be worrying about not being premium.

RL hasn't really been premium for a while. I've always considered it mid-market.

Having RL at eye level is huge for DIS. The cost of the premium shelf and the discount will all be assigned to promo spend.

DIS have NEVER spent over 30% of turnover on Promo and they have never been in a premium shelf space anywhere that I've seen or heard of on the various boards.

Presumably, that has been deliberate and forced by the cost of doing so.
To me, the fact they are considering going larger on promotion can only mean one of two things.

1) Sales are through the roof and they have unexpected budget for promo
2) There has been a change of strategy perhaps encouraged by RG.

My thought is that its a bit of both.

[janekane] 06/1/2021 16:19

Premium spot eyeliner shelf Tesco use this spot in all contacts with suppliers to extract more profit from the products on these shelves
Recently redleg was promoted at £15 on special offer when stocked on these eyeliner shelves at all Tesco stores
The bottom line for our company is instead of making around £6 a bottle ( that’s just a guistimate ) we probably drop to £4
I’ve calculated vat on 2 prices
and that’s a good deal to get this premium spot but it is unsustainable as it would make our premium brand into being on special price as norm
All other customers would demand same discounts to be on par
Hope that helps
Jane

[clermontace] 06/1/2021 11:45

i think Tescos Christmas figs are out next week...

[clermontace] 06/1/2021 11:42

:O)

Tallies with what I saw in Tescos ie RedLeg going through multiple restock and depletion.

Lets hope some of those sales are in addition to the H1 figs.

[haggismchaggis] 06/1/2021 10:49

$27m per brand for low priced wine!.Gallo finalizes $810 million purchase from Constellation, one of the biggest wine acquisitions in modern history.Constellation is selling 30 low-priced wine brands to Gallo, including Clos du Bois and Ravenswood..hTTps://www.sfchronicle.com/wine/article/Gallo-s-810-million-buyout-of-Constellation-s-15848584.php.Premium Spirit Brands should be worth more than cheap wine.

[janekane] 05/1/2021 21:36

Good post good points his method with buying into companies is to get a decent stake enough to give him a shout and then sit on them and steer them into profitability
I think his motive here is the Redleg brand the rum is now becoming part of a global market and he is going to get his American company to promote it in a big way
Motivation
Future dividends will give him good returns on his holding
The Redleg brand will give him and dIS a lifetime return from royalty payments if one of the majors want to buy the brand
Up and until he takes DIS private
There is no doubt that Redleg is going to be a worldwide recognised brand and he has the balls and confidence to exploit this massive return on his investment
Hope this helps
Jane

[daz1712] 05/1/2021 17:22

I think the whole of the UK would guess supermarkets were going to do more business than normal, this will obviously boost revenue for Distil and this too is predicted by anyone following the company and its products as Dis has good shelf space at the big supermarkets pre Christmas and new year.

Anything new on the predictions when pubs and bars reopen in April when Dis had flat growth before lockdown or is everyone buying into the gold rush? Contributions from people selling the spades have brought in a lot cheaper than today.
This will gain traction on the trading update but will RGrain add value to all holders or just his own financial interests is the question for long term growth in revenue and brand value

[janekane] 05/1/2021 11:31

Post 9555

What percentage of this figure is attributable to our rum ,gin sales

[clermontace] 05/1/2021 09:58

Here's an example of the miniatures Debenham's were stocking.

Looks as though they've flogged them all before closure which is good.

[clermontace] 05/1/2021 09:55

UK supermarket sales soar to record-breaking £11.7bn in December
Jessica Clark

uk supermarkets
Morrisons toasted the strongest sales growth over the festive period. Photo: Getty
UK supermarkets recorded their busiest ever month in December as grocery sales soared to £11.7bn amid bar and restaurant closures during the festive period.

Morrisons was the strongest performer of the Big Four UK supermarkets, with sales jumping 13.1 per cent, followed by Tesco, which toasted a 11.1 per cent rise in sales.

Read more: Supermarkets begin stockpiling food in case of no-deal Brexit


Sainsbury’s recorded a 10.7 per cent year-on-year rise in sales, with Asda’s growth lagging behind its competitors at 7.8 per cent, according to research by Kantar.

Online grocery sales accounted for 12.6 per cent of total spend in the four weeks to 27 December, compared with 7.4 per cent last year, cementing the digital shopping trend that has boomed during the pandemic.

Meanwhile the latest data showed that Brits did their Christmas food shopping earlier this year due to changing tier restrictions and reports of delays at Dover, with 15m UK households hitting the supermarket on 21 December.

Sales of traditional Christmas dinner staples were muted due to restrictions on family gatherings but cheese, chilled desserts and supermarket premium own label ranges performed strongly.

Alcohol sales at UK supermarkets soared by £310m, with options to drink in pubs, bars and restaurants limited by the tier system.


Kantar head of retail and consumer insight Fraser McKevitt said: “Whether we were able to spend it with all our loved ones or not, we had to find different and smaller ways to mark the festive period this year and we once again relied on supermarket staff up and down the country to feed our families and support our communities.

Read more: Grocery sales on track for bumper Christmas after reaching record high in November

“December is always an incredibly busy time for supermarkets, but take-home grocery shopping is usually supplemented by celebrations in restaurants, pubs and bars – with £4bn spent on food and drink, excluding alcohol, out of the home during the normal festive month.

“This year, almost all those meals were eaten at home and retailers stepped up monumentally to meet the surge in demand. Recognising this, a number of grocers took the unusual decision to close on Boxing Day and give their teams a well-earned break.”