Launch of 2007 collection

RNS Number:6567H
Hot Tuna (International) plc
15 August 2006


Press Release                                                     15 August 2006


                          Hot Tuna (International) PLC

                         ("Hot Tuna" or "the Company")


           Hot Tuna Launches Spring/Summer 2007 Collection in the USA

Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic
surf heritage, is pleased to announce it will be showing its Spring/Summer 2007
collection in two of the top trade shows for fashion and surfwear.

After the successful debut of Hot Tuna's Swim collection at Miami Swim Show from
15-17 July 2006, a market event showcasing top swimwear brands in the USA, Hot
Tuna has secured its place as an exhibitor at both the MAGIC and ASR trade
shows.

MAGIC is the largest and most widely recognised of trade shows for the apparel
industry in the USA.  It gathers over 3,600 companies and 5,000 brands and
boasts over 100,000 national and international visitors, including a global
contingent of decision-makers from every level of distribution, together with
fashion and market editors from the world's pre-eminent media outlets.  MAGIC is
being held in Las Vegas from 28-31 August 2006.

ASR, to be held in San Diego from 8-10 September 2006, provides a showcase of
the US action sports and youth lifestyle market and attracts the world's largest
and most powerful brands and buyers.  ASR attracts more than 450 exhibition
manufacturers, 18,000 visitors from over 60 countries and over 7,000 buyers.

Hot Tuna's appearance at MAGIC and ASR inaugurates the first comprehensive
women's swim and men's and women's apparel collection from Hot Tuna in 2007.
Moreover, the events mark a first look into the work product of the Company's
recent appointments of industry veterans Tim Bernardy, Chief Operating Officer;
Bryce Cole, International Head of Design; and Alain Mazer, International
Marketing Director.

Commenting on Hot Tuna's participation in these trade shows, Ranjit Murugason,
Chairman of Hot Tuna, said: "This is an exciting time in the evolution of the
business, wherein our successes over the past several months in developing a
true vertical business infrastructure with world-class design, sourcing,
manufacturing, distribution and marketing competence, will be evidenced
commercially.  MAGIC is the pre-eminent centre of apparel business in the
bellwether market of the United States, and ASR is the focal point for action
sports trade:  We are very excited about asserting Hot Tuna's rightful place at
both venues, and in demonstrating the extraordinary quality and strength of our
operations and management."


                               - Ends -


For further information:
Hot Tuna (International) PLC
Ranjit Murugason, Chairman                             Tel: [phone]
[e-mail]


Seymour Pierce Limited
Sarah Wharry / Parimal Kumar                           Tel: [phone]
[e-mail]                             www.seymourpierce.com



Media enquiries:
Abchurch
Henry Harrison-Topham / Chris Lane                     Tel: [phone]
[e-mail]                               www.abchurch-group.com



                                Notes to Editors


Hot Tuna International PLC (AIM: HTT) owns the rights to the Hot Tuna brand, a
progenitor of global youth fashion, born in Australia with a heritage of
authentic surf culture.

Hot Tuna is one of the world's most iconic names in surf lifestyle and can trace
its roots back to 1969 when it was founded by a surfer and his fashion designer
wife.  Though the label had not been actively marketed over for the last decade,
it retained an organic cult status among core action sports enthusiasts.

In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand from
Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and
has since started to aggressively market the brand and reinvigorate the
business.  The Company now owns all intellectual property rights to its name and
related iconography, and has put in place key management drawn from the
executive ranks of Quiksilver, O'Neill and Ocean Pacific, among others.

Headquartered in the UK, Hot Tuna operates design, marketing and distribution
hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells
products, which are directly manufactured in facilities in North America, Europe
and in China

Hot Tuna offices are maintained in Sydney, Los Angeles and London.



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