Cellcast Share Discussion Threads

[james t kirk] 24/10/2007 07:26

Looks like a 50% plus day today..

[recto verso] 24/10/2007 07:23

Excellent news !

Nice to get some revenue feedback and v v encouraging content deals !

Director...perfect scoop !

[darcon] 24/10/2007 07:15

Hopefully this morning's announcement will help lift the price. Still a long way to go but if management keep the market informed (as in above RNS) and a positive newsflow going then perhaps we will all be rewarded.

Will we now see Headstart convert the $0.5m in next three weeks and Craven buy their shares off them again (as in Feb)?

Nice to have the revenue figure, but need to remember that in previous RNS's it was announced that sumo has been burning £80k of cash a month and now is likely to need to burn more with the appointment of the new CEO and to raise its profile. Need to run some numbers to work out what the implications are of the revenue figures/growth etc.

Perhaps we will now also get the long-promised analyst report?

IMHO/DYOR

[darcon] 24/10/2007 07:05

Cellcast plc
("Cellcast" or "the Company")

Cellcast plc appoints James Brown as
Group Creative and Editorial Director of SUMO.tv

Revenues at SUMO.tv have doubled since May 2007

Cellcast plc is pleased to make the following announcement
with regards to its wholly-owned subsidiary SUMO.tv

Highlights

*Cellcast plc appoints Loaded magazine founder James Brown as Group
Creative and Editorial Director of its wholly-owned subsidiary SUMO.tv


*Acclaimed media entrepreneur will help build SUMO brand in both the UK
and abroad


*SUMO.tv reports Q3 revenues of #124,000, representing annualised revenue
of #500,000, growing 10% a month - reinforcing the effectiveness of SUMO's
multiple income stream strategy


*SUMO.tv achieves 25% growth in web traffic in Q3 to overtake web rankings
of UK broadcasters Five, ITV and Channel 4 - over 4 million unique users
visit the site each month


*Significant content deals announced with Bluefish Media, Zeal
Entertainment and Liberation Entertainment


*New international IPTV and mobile deals concluded and in development


*Finalist at the Mobile & Internet TV Awards at MIPCOM in Cannes


Cellcast plc (AIM: CLTV), the global interactive digital broadcaster, announces
today that James Brown has been contracted through his media consultancy Black
Ops to the position of Group Creative and Editorial Director of SUMO.tv. In his
new position, Mr Brown's key responsibilities include brand development and
building the editorial and marketing teams.

SUMO.tv is the world's first media network to seamlessly integrate
user-generated content (UGC) into television programming, internet and mobile
services, using its proprietary technical services architecture.

James Brown is the internationally acclaimed founder of Loaded magazine launched
in 1994, which revolutionised the men's magazine sector. He was subsequently
recruited by Conde Nast to turn around the fortunes of GQ, before launching his
own company, 'I Feel Good', publisher of Viz, Jack, Bizarre, Fortean Times and
the official Leeds United FC fanzine. He sold the group for #6.4m in 2003.

James Brown writes regularly for The Sunday Times, London Evening Standard and
Mail on Sunday, and frequently appears on television and radio as a cultural
commentator. The recipient of numerous awards, James has been voted Editor of
the Year by both the Periodical Publishers Association and the British Society
of Magazine Editors.

James Brown said: "I am thrilled to be joining an outstanding team. I look
forward to building on the current success of SUMO.tv and accelerating its
international growth through the development and acquisition of compelling
content. With consumers increasingly dividing their time between proliferating
media sources, there are significant rewards for companies with effective
multi-platform digital entertainment strategies and I am confident that we can
continue to build SUMO as an exceptional integrated presence on television,
online and via mobile services."

Commenting on the appointment, Andrew Wilson, CEO of Cellcast, said: "We are
delighted to welcome James, who brings a strong track record of building new
media titles and a deep understanding of our target audience, both in the UK and
worldwide".

SUMO.tv is also pleased to announce that revenue has more than doubled since May
and is currently growing at a rate of 10% a month. Unaudited management accounts
for the third quarter of 2007 show revenues of over #124,000, representing an
annualised revenue of #500,000.

Cellcast CEO, Andrew Wilson, said: "This clearly demonstrates the increasing
traction of SUMO's strategy embracing multiple revenue streams and the
substantial incremental revenue opportunities achieved through cycling content
across integrated but diverse media platforms."

There was a 25% increase in online traffic in the third quarter, with over 4
million unique users visiting the website each month. Its Alexa web ranking now
exceeds that of national UK broadcasters Five, ITV and Channel 4, and users have
created over 3,000 alternative online channels to show their content to a
worldwide audience. The opportunity to appear on the MySUMO TV show is building
not only a UK community but also attracting content submissions from a
fast-growing international audience, including viewers in Japan, Australia,
Brazil and Chile.

Following successful presentations earlier this month at MIPCOM in Cannes, at
which SUMO.tv was among the finalists at the Mobile & Internet TV Awards,
Commercial Director Steve Lazarus has concluded a number of important content
deals. In its first UK deal, online distribution specialist Bluefish Media, a
subsidiary of Eidos New Media, has agreed to supply selected titles from the
Eidos portfolio for the "Games" section of the SUMO.tv website. In a further
significant move, SUMO.tv has agreed to host third-party premium content
provided by the events and formats distributor Zeal Entertainment, as well as
streaming video and downloads from Liberation Entertainment, a major DVD
distributor. All three are revenue-sharing deals.

SUMO.tv has also commenced international distribution on the European IPTV
platform Zattoo, and via mobile in Australia and New Zealand through its
exclusive Australasia distributor Hyro. Further IPTV and mobile distribution
agreements are being finalised in France, South Africa and Israel, and master
licence agreements are under discussion in the USA, Brazil and Turkey.

As announced in Cellcast's interim results, discussions are in progress with a
number of parties to co-venture the further development of the SUMO.tv project
which will remove the need for further funding by Cellcast and will
deconsolidate its business. We will report back to shareholders on material
developments in this regard.

[darcon] 23/10/2007 18:36

Interesting article in today's Investors Chronicle online edition about Blinkx.

[davidruk] 23/10/2007 11:15

Alexa.com now show sumo.tv has a better ranking than yell.com - must mean something to someone, somewhere - I hope!!

[darcon] 22/10/2007 14:07

A buy signal according to the candle-stick analysis on British Bulls:



Obviously, analysis to be taken with a pinch of salt in view of the trading costs and large margins

[recto verso] 20/10/2007 08:10

I agree, but there is also a strong chance that he has done his research or, if not, he knows somebody that has....

Hopefully, we will be rewarded for our patience. The fact remains that cellcast are world leaders in the interactive TV market. How much will that market be worth in 5 years time ?

[darcon] 19/10/2007 17:38

Please do not misquote. My exact words were:

"It's small change for him, and won't make any dent in his wealth. My guess is that he is treating this investment as much as a gamble as the rest of us.

On the other hand, it does show that his take on the results was slightly different to the rest of us."

At this stage having lost 75% of my investment on paper in this company I am holding and consider my continuing to hold a pure gamble as the picture the company is giving to its investors is unclear. My investment portfolio is diversified and I can afford to lose the whole amount I have invested.

The point I am making is that Neil probably has sufficient wealth to be able to tolerate greater risk (including the loss of his entire investment in this company) far better than the other investors on this bulletin board. I've certainly not said that he is stupid, and it may be that he has other sources of information/research that we don't have or other long-term plans which justify his sizable investment.

The size of his existing investment and the low liquidity of this share may also have encouraged him to prop up the share price with a relatively small outlay vis a vis his investment to date.

[recto verso] 19/10/2007 17:17

Probably Neil...

PS Darcon, yes I trust the management and believe they will get it right in the long term and reward me for my trust. Neil Craven obviously feels the same way.

PPS Not sure if it was you that made the stupid remark about Neil being so rich that he doesnt care about squandering £30 k....but, do you seriously think he has got to his extremely wealthy position by squandering money ? I suggest you think about it !

[morning_glory] 18/10/2007 23:44

Who bought 1 million shares this morning?

[morning_glory] 18/10/2007 21:33

k trade

Block Trade
The transaction was reported using the block trade facility, which is at least 75 times the NMS for a security with an NMS of 2,000 shares OR above 50 times the NMS for a security with an NMS of 1,000 shares.

[darcon] 18/10/2007 20:44

Sorry Recto Verso also trusts the management but he's a small holder and his valiant efforts to boost the price are falling flat.

[darcon] 18/10/2007 20:41

No one apart from Neil Craven trusts the management. And as Amotoor rightfully points out management doesn't believe in itself either as it's not putting its own money on the line.

What is also weighing down on the stock is the potential dilutive effect of the headstart convertible loan. There needs to be stronger evidence of improvement and growth before many investors will risk funds by buying shares in this outfit.

It didn't help that the most recent news the company released blew a hole in the progress that investors thought was being made in Brazil - the one operation that in February looked as if it was earning and not burning cash. In view of the company's precarious financial situation and last year's warning on the company going bust that doesn't inspire investor confidence about the business having been turned round.

[sambre] 18/10/2007 16:01

It's an absolute disgrace what is happening with this share price.

What is going on?

[amotoor] 18/10/2007 01:21

It doesn,t matter how many shares Cravan is buying, so far no directors has bought any share at current share price Which proves one thing and one thing only, Directors do not have much confidence in Cellcast them selves, hence they not throwing good money after bad money....imho.

Amo

[topgunns] 17/10/2007 15:26

Another spectacular day

[encarter] 17/10/2007 14:41

YIKES! A sell at 2.5p

[recto verso] 16/10/2007 19:58

Good old Neil !

So what does he know, that shadylady doesn't ? LOL

RV

[sambre] 16/10/2007 19:42

Who tipped this company?