Product Launch

RNS Number:5925S
Celsis International PLC
17 October 2000


Launches New 'snapshot'

Celsis International plc, the microbial risk management group, today announces
the launch of 'snapshot', an innovative new device for hygiene monitoring.
Celsis snapshot, the world's first hygiene test to contain a liquid
bioluminescence reagent, delivers traditional hygiene reagent kit performance
in a convenient single shot system for the first time.

Celsis snapshot is the most accurate, sensitive and precise integrated hygiene
test available.  Coupled with the award winning Celsis systemSURE luminometer,
snapshot provides improved confidence in hygiene monitoring results, day after
day, operator to operator.

The unique liquid reagent contained in Celsis snapshot ensures precise and
reliable results every time.  Devices which contain a freeze dried enzyme and
reconstitution buffer are prone to giving variable results.  Data has also
shown that inexperienced users are able to generate much more precise results
with snapshot than even experienced operators can achieve using other
manufacturers' tests.  snapshot is 5 times more sensitive than the next best
hygiene device currently available.

Celsis snapshot can be used in conjunction with the Celsis systemSURE
luminometer, as well as many other luminometers.  The systemSURE is the most
sensitive portable system available and comes with powerful data handling
capabilities.  The luminometer can be pre-programmed with sample location,
action and alert values and other variables.  A dedicated user-friendly
software package (dataSURE) enables users to customise their results by data
sorting, trend analysis and report results graphically.

The Celsis hygiene system is based on ATP bioluminescence, an established
technology accepted by regulatory agencies and food processors.  ATP
bioluminescence provides the most effective and relevant measure of cleaning
and hygiene.

Inadequate cleaning and cross contamination is the cause of 25% of food
poisoning incidents.  Good hygiene and effective cleaning are of fundamental
importance in maintaining food safety and are an essential component of Good
Manufacturing Practice (GMP) and Food Safety Management.  Surface hygiene and
cleaning efficiency are often identified as critical control points in HACCP
system.  Good hygiene also pays dividends by improving product quality and
shelf-life, so there are good commercial reasons for getting it right first
time.

Enquiries:
Celsis International plc
Dr Martin Easter, Business Manager, Hygiene    [phone]
Jenny Parsons, Corporate Communications

Notes to Editors:

Celsis International plc
Celsis International plc specialises in the development and supply of rapid
diagnostic and monitoring systems to detect and measure microbial
contamination.  It has successfully developed tests for use in the food,
beverage, pharmaceutical, cosmetic and toiletries industries.  These tests are
based upon the technology of ATP Bioluminescence; such tests detect the
presence of microbial contamination by monitoring light emitted when adenosine
triphosphate ("ATP"), a naturally occurring substance present in all living
organisms, is brought into contact with luciferase, an enzyme produced by
fireflies.