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| Share Name | Share Symbol | Market | Stock Type |
|---|---|---|---|
| Bright Things | BGT | London | Ordinary Share |
| Price Change | Price Change % | Share Price | Last Trade
|
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|---|---|---|---|---|
| 0.00 | 0.00% | 1.375 | 00:00:00 |
| Open Price | Low Price | High Price | Close Price | Previous Close |
|---|---|---|---|---|
| 1.375 | 1.375 |
| Top Posts |
|---|
Posted at 03/6/2010 12:21 by carl79 TA, yes, it is yet another potential positive but I am not reading too much into it. I dont know the minutia of the discussion that have taken place and what, if any, concessions BGT have made to retain Veddis as investors.Norbus, no disrespect implied by what you say so none taken. You have your opinion as do I. You were not so sure it was screaming out that Vikram simply wanted more (hence the depressed price - im assuming this is what you mean??) a wee while ago though and if anything you were quite irritated at the low price, regardless of how temporary or misleading! Ultimately, regardless of what is said, the share price was at the 1p level becasue the wider market did not have an appetite for the shares. This could be the result of a multitude of reasons and im not saying the share price deserved to be at 1p, but at the time, there was no one putting their hand in their pocket, not even you or I (who are bulls). Unless you are in some way intimating that Vikrant has ordered a veto on any positive information coming from the company in order to suppress market interest, I honestly do not understand how you think this one man influenced the likes of you and I to not buy more shares at 1.05 (which I actually considered yesterday before the move north). I got a quote for 150k three times and nearly pressed buy but have promised myself i'll only top up sub 1p as i actually think i have enough BGT...Its semantics anyway. If we hit 4p with no more than a peep from the company, i'll be shocked but i wont be complaining! If we dont though and this stagnates or even drifts in the lull between news, I may remind you of this conversation if you start to get agitated at the lack of company news and apparent disinterest in driving the share price .. |
Posted at 02/6/2010 21:42 by carl79 We have the same goal in mind Norbus - i want to make a significant return on my investment as do you. I have been invested in BGT quite a bit longer than you though and believe me when i say that if you talk about 4p as a near certainty on the bakc of them securing funds alone then you'll not only disappoint yourself, but you'll disappoint the people that bought into your optimism. I have been guilty of adding up what I thought were 2 and 2 and getting 4 only to be proven wrong by something not quite being as it seemed...It is good that BGT have money for a while yet but I just dont think the share price is ready for massive movements - not unless news is around the corner (which it may well be)...Let me put it this way, if you went to a bank for a loan to buy BGT at 4p a share and you used your comments above as the basis of your rational, do you think you'd be successful in acquiring the loan - or put another way, if you had the required funds, would you pay 4p per share for BGT tomorrow? I think that until you knew how much they were making and how sustainable that revenue was, you'd be a fool to do so and I am a current investor, not a deramper - just trying to keep things realistic given the info we have...TA - yep - id be heavily disappointed if BGT dilute further. They now need to take this to the next level - not simply to retain shareholders but in terms of pure business, I don't think that SocialGO will be a success in in 24 months time - it needs to hit the mark in 12 months or less or we will lose too much ground to the competition - we lose customers to Ning every day as it stands. Spence has a good story as do others out there and their stories will only get better as time goes on... in a nutshell we need explosive growth or we'll be overtaken. My guess is that this next 12 months are make or break and V2 needs to be a substantial improvement on the current platform if this is really going to be a platform fit for large corporates and true entrepreneurs to take advantage of. I want to see b/e in this period and any future funding should be in order to grow more rapidly as opposed to keep the lights on and staff paid... I have no aversion to 4p by the way, i just think it will come after a load more specifics, not on the back of Vikrant supposedly declaring he has had his fill and allowing the share price to float up |
Posted at 06/5/2010 15:56 by carl79 If we get no RNS till Sept, the implications are that they are generating healthy revenue and are closer to B/E so this is why (I think ) TA's mouth waters at the prospect...mine too - nothing would please me more than for the company to announce they are in or virtually in the black and self financing...Agree with TA though, i'd be surprised if we are there yet and thus expect another bought of funding (hopefully via debt as opposed to dilution)Regards an update though, TA I think I disagree. With Ning dropping the bombshell and with this bombshell impacting our model at a fundamental level, I think BGT should be re-confirming or resetting their strategy to us shareholders. If we become the de-facto home for free networks, our ability to market ourselves as a premium network supplier gets diluted - its okay when you have a healthy proportion of premium custoemrs but if we slip below 1% of sign ups being premium then i'd argue we lost focus - i would also argue the premium customers are not getting the service/attention they are paying for and with the likes of Ning actively out for their business BGT can not afford for that to become the perception... Whether the update is via RNS or simply a statement posted to the interweb, i dont care but i do want to know what BGT are going to do now Ning has shown its pricing hand - i would not be comfortable investing more money until i felt sure they were monetising the opportunity effectively and whilst Dom clearly understands and is vocal about the flaws of a freemium model, i am not seeing evidence that BGT are actively creating a premium business - what is the difference between the current model and Nings old one (in general - not at a specifc level)?? Even the ratios of free v premium seem in line with the old Ning model - hence my desire for an update becasue that clearly can not last...I take on board our lower cost base etc etc and if it is working for BGT, great, i think they should tell us that retaining a free product and having x% of free networks does not adversely effect profit / service and then i'll buy more shares...simples.... |
Posted at 06/5/2010 08:05 by carl79 Perfectly normal to lose heart Norbus - but keep focused on the "prize" whatever your particular prize is. I see BGT carving out a niche in the premium market and if the industry tags this a worth $4Bn then we dont need a very big slice to make us rich! But we are not there yet - i've mentioned my concerns so wont labour the point but i still see it as viable so still keep holding. The day that i feel they are not going to make it, be that Ning starts dominating, or another competitor flies in, the product does not improve quick enough, sign ups decline etc etc i'll re-evaluate...but till then i would not call a fellow holder a rose tinted spectacle wearer becasue we're all looking at the same beast and all have similar expectations (that our investment will grow - the level of growth will likely be very different in each holders mind)...You are spot on regards an update - we need one ASAP now. Ning changed the game when they closed up shop to free and SG hav up to not responded adequately. Certainly from a shareholder perspective. Regardless of what is said, Ning eliminating Free has a significant bearing on BGT's strategy because they now have specific, focussed competition AND are looking like the home of choice for the discarded Free sites - Both of these events need addressing imo. Ning's decision to charge all sites will improve their revenue but as yet, we don't know if it will reduce BGT's revenue - BGT need to announce how they can assure shareholder's that it won't... One clear positive that remains is that for every week that passes, BGT must be getting closer to B/E - and if we do in fact reach B/E then assuming we are not required to suffer massive dilution, we should all make healthy returns - at an average of sub 3p, I still think a return is possible and I have enough powder to take my average to sub 2p if I think we are turning a corner...(given BGT's speed of movement on positive news though, i may never get the chance to top up as this share can move like lightening with the right type of news behind it! Most days however it is either flat or declining - this is the way of the world with an AIM listed stock that provides few updates, is not yet posting profits and is pushing a service that is not quite mainstream...you must have known that when you invested - the history was / is a fairly good indicator...strategy shoulkd be get in at a comfortable level, build up your stake and then if your calculations are correct, when the share moves, you become much much richer - this is not a share you buy and then enjoy daily movements with the ability to trade regularly... As far as how appealing this is, I agree it isn't, and this is why i withdrew from AIM apart from a select group of holdings - in times of recession, I felt it unwise to have most of my portfolio in illiquid stocks...but im happy with my lot and with the right direction (which you either think they have or you dont), BGT have every chance of making me a touch more wealthy and that for me is the prize i focus on - until something fundamental changes, I keep my eyes on that prize and try to filter out noise like the interim share price .. |
Posted at 21/4/2010 17:29 by carl79 You're preaching to the choir here TA. I am all for charging but SocialGo have a claim of Free Forever - now we know forever does not mean forever but I dont think Ning's changes warrant a significant enough event for BGT to do a U turn on that claim...The porn angle could be justified - i.e. "it has come to light that a significant number of networks are exploiting the free offer and creating illegal sites (of whatever description) - We therefore have a moral obligation to protect other network owners and members of the public by ensuring we verify the identity of all network owners - this is done via a one time charge of $5 per annum ($5 to cover administration expenses - or whatever)" Only the biggest cheapskate would complain at that request - for the most part its free, BGT do require identity verification though and they charge $5 to do so...I agree about timing - I would like to see a revised payment options structure from bgt shortly after Ning's...One thing seems clear - Ning are going after the premium space hard so we need V2 quickly - and it needs to be the dogs danglies when it hits |
Posted at 16/4/2010 12:10 by carl79 AH! The penny drops!So this "new wave" is a load of customers from Ning - it all fits now... On the face of it it seems great BUT I am worried! Here's for why... Ok, so you'll have seen my recent posts about the two business models - the free ning one which we all knew could not last, and the premium paid for one. In these posts i've said that BGT should perhaps start charging $1 a month for all the free networks - it would remove "dead sites" and probably still elicit payment from people with over 10 members - what is £7 a year to run a mini network...buying a round of drinks for just two people cost more...anyway...So, it looks like Ning have been thinking on those lines - why offer a free product at all when you are as large as they are? They have used "free hooks" to grow at lightening speed and now if they cull 80% of all of their sites in this move they still have a massive revenue generating network base! I think it will probably work out for them...The other potentially more worrying thing is this - now that Ning are focussing 100% on making their platform the best premium platform out there we have real, dangerous competition. Their platform is inherently different and not as flexible but they have a boat load of cash and an army of developers - they also have a massive base and market penetration level in terms of awareness...so BGT is no longer the only (real) place to go for premium sites! BGT need to bring their A game on this one from a product perspective and also from a business perspective... But BGT will likely get massive waves of new customers wont they? Yes but do we WANT then??! I dont think so - not for free anyway - WHY? Well, quite simply because our model is not and never has been the same as Ning's - if we take on 300,000 free networks tomorrow and add 100,000 a month from then on guess what, we'll be in the same mess as Ning are right now in 2 years time - if we ever get that far - i cant see UK investors throwing £100M at a company that is proposing to follow in the footsteps of a competitor that proved quite eloquently that the model fails! So what do i hope they do? I would like to see BGT react in kind to this turn a round from Ning. As has been mentioned on the other thread, i'd like to see BGT make some revenue from the free sites they acquire from Ning be that via a managed integration or something else along those lines - WE DONT (imo) want to dilute our current % of premium networks becasue all that does is tell the market that we are NOT focussing on premium networks... Finally, I think, as per other post that BGT should still think about charging customers (all). It is true that we are not as large as Ning and changing the model may have a big impact on our numbers BUT this time we have a catalyst...That catalyst is Nings decision. In essence, if a decision to charge $1 would mean 80% of our number dropped instantly that may have previously been a disaster in terms of PR etc. However, with potentially 100's of 1,000s networks being dumped off Ning, all we need to do is charge ALOT less than Ning and these sites may just see SG as the lesser of two evils - not ideal to be perceived in that way (you'd ideally want customers to be very enthused and happy about joining) but hey, we are here to make money - not to provide a home for anyone who wants a free network. If Ning members are stuck between a rock and a hard place, they may opt for the "hard place" because they know a rock is solid - the hard place could be a number of things, non of which as hard as a rock... In my opinion, having a Free option is not as important as it was last week becasue there is not going to be a free Ning network for people to go and create instead - so it will (or rather could) come down to who provides the best, most cost effective premium network - Ning or SocialGO. With Ning pushing all of their Free customers out to market, what is the point of SG continuing to offer a free option. It was only ever their to offer people a "taste" that would hopefully move them up the value chain. Well, Ning has given them a taste for us so we dont need to - migrate them up the value chain with a BETTER PREMIUM PRODUCT than Ning straight away and do away with the Free option imo - I mean, even if we only got 3% of the networks that Ning will cull onto our premium product (or a cheaper variant) thats still many multiples of our current install base. It seems a no brainer for me but then im wired on coffee as im working on something big just now so have been putting in the hours :-)... So in conclusion I am posing this question and i only really see two options. 1/ Should SocialGO open the doors unconditionally to Ning (free) customers and for that matter keep their own Free service? 2/ Should they can their Free offering too and start charging - even if only marginally? I guess there is a third option of taking them as free but with a view to charging further down the line when they have critical mass but that is something they would probably not publicly state until just before the change so we wont know...Welcome any thoughts from our regular posters... |
Posted at 13/4/2010 13:10 by carl79 Isn't it that site you said you were building the other week TA- :-)looks like a bog standard Zocku site that is basically a referal dumping ground for lots of other adult type sites...I think the successful adult sites might be the ones that advertise other adult sites as opposed to the ones that actually run adult content of their own...successful as in they make money... I find it hard to beleive there is much demand for paid for member networks given that a lot of internet porn these days is free. So why pay a subscription to a buggy website when you can get super fast access to main stream sites... I think this could have been the issue for BGT. Not many site owners wanting to pay as they could not get the members coughing up fees. The sites that did well were the ones that were good at affiliate marketing and the traffic they generated was disproportionate to the $50 pm they brought in...so perhaps BGT upped the cost to get more from these power sites that will likely keep going if they are bringing $200pm+ and the other adult sites will just give up the ghost - it seems apparent that BGT no longer cares about the adult side seeing as they closed the doors to new signups and will whittle this service down through attrition...of course, as the sites dwindle, the revenue decreases and the cost per network increases so id expect another cost in crease in the future until eventually all adult sites call it quits... PS TA, any idea how many sign ups there are? How do you get your numbers, just create a site and check your id tag? Is there a quicker way that does not involve accumulating dead wood sites? |
Posted at 07/4/2010 14:43 by carl79 Hi Norbus,SG most definitely have a chance - and a good one at that. Once they demonstrate (what I am keen to see evidence of as per recent posts) that they are adding increasing numbers of premium networks in a growing trend (more this month than last and so on) then we will see a perception change from both the investment community and the market - it would become a question of when will BGT become profitable as opposed will they... They have a solid platform, great developers and sound connections...they just need to leverage this effectively and i am hoping that the next update demonstrates this is what they are doing I dont want to see another mediocre update, id see that as a bit of failing given that the clear focus is premium - so in my mind, they need to be growing premium networks quicker than competition who are not as focused on this segment...if they dont steal market share now, my fear is that the competition DO decide to focus on the segment, throw 10x more cash than BGT can at making that a success and as a result effectively killing our chances... This is precisely why (correct me i am wrong TA) TA has said that they may be playing their cards close to their chest becasue if they said for arguments sake they had 3,000 premium customers and were adding at 100 a week, a savy competitor with £20M to spare might just take more notice than we'd like, develop at a rate of nots start making life very difficult for us, a company which at the end of the day does not have a high market cap, is not cash rich and does not have a die hard, loyal consumer base... I clearly want my investment to do well, and i want some indication from the company that things are going to plan (plan being that they are making good money from premium networks and are growing as they need in order to become profitable)...I may be a touch impatient because ive been in and out of BGT for many a year and they are yet to return true shareholder value - if i never traded the shares id be nursing massive losses! As for the GROU.PS stuff, they are new to me...hopefully TA has some insight |
Posted at 26/3/2010 08:27 by carl79 Hi Pink/e, do you have any particular reason why you think BGT would recruit a numpty to the post of FD?Lets be honest, if he were an absolute high flier with a string of blue chip senior appointments under his belt, there is a good chance he would not work for a company worth about the same as his potential annual salary... That does not mean he does not know his stuff or that he is not a sound appointment. BGT list the following skills which I would say are fairly in tune with what we need, ergo he is here to do the same kind of job: Mergers Acquisitions Debt finance Monitor performance Strategic Development / Execution I would also say that getting an MBA is no easy task - there are greater odds that you don't have one than you do. Whilst I agree that having an MBA does not instantly qualify someone as business Guru, it does attest to their intelligence, business acumen and drive. Of course, ultimately, the proof of the pudding is in the eating and we will need to wait and see what this chaps impact is going to be. Probably also worth noting that this appointment was made not too long after Vikrant's involvement. He may know of this chap and could have vouched for him?? Long one short, I think the odds of him working 10 years as a cashier and then being elevated to FD are infinitesimally remote. I don't really care if the old FD jumped ship - people look for new jobs all the time for a whole host of reasons...He was not exactly integral to strategy, the corporate vision or BGT's success in general imo. He also never took a large amount of shares as far as I remember so i dont expect a large share dump now he's gone. Finally, I think this new FD has been recruited on merit as opposed to being the only applicant / potential candidate and we should wait and see if he delivers results before slagging him off... |
Posted at 22/3/2010 08:26 by carl79 TA - I think that what WL asked for was a bridge to far. For all we know, they wanted a large salary and may not even have been prepared to remain exclusive SG developers...At the time - and even now imo, I would think it more important to ensure that conversion (to premium) is maintained and then increased...once they know how to do this, then they can look to adding more fancy functionality and of course be in a better position to pay for it. I don't think it would justify paying out multiple £k's developing something primarily for premium sites when you only have 500 on the books...of course, 2,000+ and it becomes more attractive...I guess what i mean is that there is no point buying a new suit and getting too dressed up for the dance when you have not yet been invited...With reference WL ability - yep, they are clearly gifted developers and their apparent mercenary attitude makes me think that they would have no problem doing much more work for BGT if the price was right... The placing price (lets assume there is a greater chance of a cash call than not) will most likely be at sub 1.5p unless there is competition for the stock and BGT can charge a premium. They will not, (as a group of directors etc), pay over the ods themselves unless they absolutely need to - why would they? I'd love to see BGT come out and say that they are doing a placing at 100% above current trading levels for obvious reasons, but i will not be surprised if they don't and i wont get angry about it...but after this round of cash, i will get very irritated if they don't start growing the share price and returning value to us holders... |
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