Blackbird Share Discussion Threads

[salmon9] 07/3/2024 07:57

Excellent posts NickB, Nick 2412, Pockerchips.

I was very impressed with Sumit's very clear sense of direction on this, based on his past successful experience in the same marketplace.
Clarity, attention to detail, focus, patient determination, calculation all feel like relevant words for Sumit's approach.

[shortsqueezer] 07/3/2024 07:48

I think most of the essential codec is covered by patents.

[amt] 07/3/2024 07:39

If its so great why wouldn't competitors build a similar product?

[pokerchips2] 07/3/2024 07:00

NickB, Nick2412

good posts...

I begin to think the £1m fund raise is to assist with the downturn in Enterprise given that they aren't looking at a marketing blitz spend initially for Elevate, largely affiliates and influencers ...

I like the fact that Elevate is a generic product that anyone can use,for whatever purpose (within T&C)...looks like financial markets could see a good use for it... and I do think the plug-in area will be a great addition

I also liked when SS said that he thought none of the competitors were looking to build a similar product and that Public Cloud does now make BIRD more appealing to the bigger player companies

[nick2412] 07/3/2024 03:28

Very good Q&A with IM on The Hive (Telegram) highlighting how they will create a community and the conditions for it to go viral with minimal marketing spend. Margins will be higher than competitors and the cost per acquisition will be lower. The collaborative element is a big factor helping it go viral.

It seems they have found a significant space that isn’t catered for. Who wouldn’t have wished to invest in an early stage Canva and enjoyed the massive returns. There is a strong chance elevate can replicate that journey. The journey might be interrupted by an acquirer or only partially as successful but either way it strikes me as a great risk/reward play.

I think it was Sumit who confirmed America and Asia (where I am at present) will be major markets.

[nickb] 07/3/2024 01:10

More porn on VHS another possible reason for winning!

Betamax became a professional format that all the broadcasters (well maybe less so the BBC who backed the wrong format) and they cost the price of a luxury car

Build a video editing solution and it quickly became the price of a luxury housing estate!

Now amazingly you can do all that video editing in a web browser and soon be able to collaborate across the globe for £30 per month 😀

[cyberbub] 06/3/2024 23:45

Just watched the IMC video, really really good!

Yes, obviously the existing Blackbird product is struggling. But that's clearly irrelevant now... it's sh*t or bust... Blackbird is dead, long live Elevate!

From the Q&A session I'm strongly convinced that the company has a very clear and yet realistic and 'grounded' plan to imminently start pushing Elevate into a market that's desperate for it... and that we have something which will be far superior to any competitor.

Of course everyone remembers that Betamax was technically superior and yet lost to VHS because it was harder to use, more expensive, and JVC spent a load more on marketing. There is absolutely no 100% guarantee of success with Elevate. But I feel more confident than ever that we have the best possible chance of success!

In the very worst case scenario, if the patented product is excellent and well-received by customers, but we don't quite have the funds to build exponential traction, someone will definitely come in and buy us out for 5-10x today's valuation, IMO - it would still be small beer for a major.

NAI DYOR etc

[nickb] 06/3/2024 21:50

We should be celebrating the pivot away from enterprise from a business perspective.

Enterprise for me has always been about having an environment to push the performance of Blackbirds technology the analogy of F1 motor technology and expertise finding its way to the mass market later.

M&E is in major recession
In the U.K. a whopping 70% of pro freelancers (BECTU union) are out of work my understanding it’s also bad in the USA plus they have had a devastating industrial strike.

Job losses all over the place including equipment suppliers.

No appetite in M£E I suspect for investing in new ways of doing things, and of course AI threats to the industry are dominating mindsets.

Long term it will play into our world and you will find elevate pushing up into the pro media business as they push down into the creator economy.

Traditional media is a dying dinosaur outside of high end productions

We are on the correct side of the line while others in the M&E vendor space cannot pivot out like us but we have to navigate the reduced £’s from enterprise which is a shame.

Sumit is building the platform I have always wanted blackbird to do and I’m genuinely excited for it for creators.

And I wouldn’t be surprised if elevate doesn’t have a positive effect on enterprise sales as big media companies do have a demand for an elevate product as they have to reach eyeballs that are on Social platforms and they won’t want to use an Avid for that.
That’s all long term of course

Personally I say we will be bought out by a large player but that’s just me!

The Bullish case has never been stronger imho


Looking forward to testing and using elevate in a week or two.

[jj_1237] 06/3/2024 20:28

i think enterprise is dead ... but for a different reason... if elevate is so good, it will punch upwards and end up being used at a high end pro level anyway. ... why sign a multi year license when you can use the software as needed on a monthly basis.
there will be plugins/addons that connect elevate to all pro feeds === game over for big tech in our niche.

[pokerchips2] 06/3/2024 19:34

Enterprise concerns me, sounds like they feel it is at a dead end with no where else to go

[sideshowbull] 06/3/2024 19:00

Decent presentation IMO.

The overall market and things beyond BIRD control have emerged.


The market is looking for something new creator wise.

Get the right bunch using things can scale very quickly.

I am in. Well always have been -)

BWTFDIK

[shortsqueezer] 06/3/2024 18:54

I don't see any problem with IM. He came across really well in my view. He can't just say things because it might make us investors happy. What were you expecting? He has more skin in the game than all of us here.

[nickb] 06/3/2024 18:23

Creator economy

[johnveals] 06/3/2024 17:48

The recording is now available on the IMC website.

[mcsean2164] 06/3/2024 17:37

Ian has invested in Bird too, so won't be happy with the share price collapse.

[spoonmuff] 06/3/2024 16:39

Nearly 3M shares traded today. Almost 1% of total shares

[shortsqueezer] 06/3/2024 15:20

Yep. Some decent buys going through now.

[cabi1] 06/3/2024 15:10

Who knows.