slapping on a few vertical pictures
you don't get it, that's fine |
Jasper
Vertical video is coming.
Now make a 5 -10 min documentary style promotional film for the hotel for YouTube perhaps a visit from a YouTube influencer, elevate would be perfect for that, marketing will have to build story, the days of slapping on a few vertical pictures are going to be over soon. |
Jasper the donkey,
Just to say it's trivial to export in different formats. I don't know why bird have restricted it (maybe cost of many users?) but it's not a technical challenge. |
The fact is that we are in the dark about when the paying versions will actually be released though we were told by the end of Q1. We are also even more in the dark about what each price level will do and whether there are any as yet undisclosed applications that may be kept back for the release date. So it's a case of grin and bear it. |
I can do it now NickB
You're a marketer for a boutique hotel in the Lake District - you've commissioned your videography, and you've got some lovely drone stuff at 4k and in log format, you've got close in 50mm stuff shot on a Sony SLR
what would you use to edit and re-format that into the various social media channels and aspect ratios / resolution ?
You've got to generate 20 short form videos etc for stories, LinkedIn, paid ads
elevate.io can't do any of this, and it's I'm guessing, the biggest market out there
crazy |
I gave you the list of features in a post yesterday it’s pretty solid
They have a roadmap and I suspect they don’t develop one feature then move on to the next many are developing at the same time.
What is very obvious is the quality of engineering they don’t release buggy features unlike other editing companies.
They also don’t do short cuts which might be okay on day one but take the design down a blind alley later.
As johnveals said… |
Interesting discussion (and speculation) this morning.
Investing is a waiting game.
In Sumit we trust.
££££ not pence. |
I think they're engaging more with users to get ongoing feedback as they're now ready to add features quicker. If they'd done this 6 months ago things would've turned pretty stagnant. Reaching out to that reddit group is marketing in itself as they're trying to get in a bunch of early adopter type people (people following an alpha/beta testing group) - probably good for spreading the word. 18k on that group. |
It would be very odd to assume the reason they are asking for views and testers prior to launch in 8 weeks, and after 2 years of group sessions and testing, is because they know the answers and don't need to do it at all. |
Not really but it’s great insight for marketing if nothing else
I imagine when designing a product you have to be careful not to have too many voices telling you how it should be!
You have to have a product visionary in our case it’s Sumit, and he absolutely has the vision imho |
Excellent Jasper I knew you would take the bait, can you do a post tomorrow on that theme, I hope so. |
What is tomorrow’s worry theme so I can get ahead?😀
no-one's going to use it |
What is tomorrow’s worry theme so I can get ahead?😀 |
JJ - I would think there's a good chance vertical will be part of paid tier only. They know how important it is to their target market (so another reason for people to pay up) and, as you say, they can avoid the masses just wanting free social media-only editing. |
4K is just a setting on the output video encoder
Nothing to invent.
But investors don’t want to subsidise the extra cost I assume! |
youTube, basically
it doesn't work like that, you have whole teams of social media marketeers |
I expect 4k will become available at an additional cost for the user, because of increased storage and core usage. It can't really be expected in the free version.
Same with si and other high power applications. |
Pat
It’s coming but it’s actually complex and should use Ai if you want to do it correctly with sophistication
vertical and short form is not a target market elevate is aimed at narrative longer form editing
Use CapCut for vertical video
Pros use multiple applications it’s beyond normal! |
jj
That’s a very strong point |
NickB - sorry, but creators (I am one) want to create in both horizontal and vertical. Sometimes to reversion long horizontal for short social media clips and sometimes because they shoot in different formats with different aims in mind. And they don't want to use two editors to do it. You need to think like the target market, not as a professional video editor (not the target market). You are right about one thing though - vertical is coming. |
chriscallen
I follow 12 labs and watch their webinars, amazing stuff and probably relatively easy to create plugins for elevate.io |
i personally think that with vertical they know that we will (potentially) be flooded with free users who are unlikely to upgrade - so obviously a low priority.
i would have thought the most interesting use of vertical (for now) is the current target market who then want to use ai perhaps to reformat the long form content into vertical shorts and other non 16:9 formats. |
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