Begs the question is can they/ will they use the same concept (render in place on the web) for video effects? |
Cabi
Excellent
The audio side is going to be very special, one clue was in the last video rns that many rubbished if you paid attention |
Frame.io's customers pre acquired probably 90% Adobe so they didn't really get any new business, very important for them to have the product though for the future. |
Cyber
Yes basically |
There's another good (long!) article here with a lot of numbers and insight. Apparently $82m was invested in Frame.io in the various rounds, so an excellent return for investors in a not-yet-profitable company. |
Ah yes I see. It's referred to as being a video editor in some articles, but seems it's just storage/management, viewing, minor edits and collaborative approvals only? |
Video Editing |
Can anyone give a quick recap of what we have today that Frame.io didn't have 4 years ago? |
SSB
He knew the problems in Broadcast that Blackbird was trying to solve.
He also toured the big US tech giants showing the tech and got positive feedback
So made sense to invest, and to be fair has still being buying so strong commitment.
elevate product development of 2 - 3 years is difficult for investors who don't fully buy in, as seen on this BB. |
Real estate values for behind the bins at Liddle are rising fast thanks to Rachel from Accounts.
I hear Starmer has full confidence in her according to the news.
Downing Street now says Starmer is looking forward to working with Reeves as Chancellor for “the whole of this parliament”.
Not long then! |
... slightly off topic, but if Rachel from Accounts keeps on going, we are getting more and more attractive to a US giant as the pound is getting cheaper and cheaper for them. |
"What I find interesing"! is that Ian McDonough CEO by the way. Bought that many shares in a company he hardly knew?
How many share does IM and IM family trust own now?
Can someone Google it?
No advice
BWTFDIK
SSB |
What I found interesting at the time is that Adobe didn't attempt to build a Frame.io themselves. |
Salmon great article and well done Adrian Pennington for understanding this.
Adobe made a smart move that baffled 'experts' Frame.io was not worth its valuation as a standalone business at that stage but it was worth it to Adobe because it was a strategic investment for It's LONGTERM FUTURE
Now IF they bought us that Frame.io valuation becomes even greater because Frame.io can be the Media Asset Manager connected to / part of elevate.io
IF Adobe bought us early they would likely own the web browser video editing market going forward.
And that's worth A LOT of Money.
In acquasition here its about strategy not todays business.
Adobe has to solve this video editing in a browser problem one way or another
These massive companies ADBE $250Billion have to invest big time just to stand still!
Will Adobe bite? We shall see.
If Canva bought us Adobe stock would be down 10% in a day imho and that's $25 Billion
because it would mean Canva is moving into Video!
All imho |
Are they still on strike? |
 I thought some of you would find these extracts from an article written by Adrian Pennington in SSG magazine on 4.8.2022. I have a print out of the full article, but can no longer see it on line.
Now follows the extracts.
TITLE: " What Frame.io's sale says about video production."
" Adobe's $1bn acquisition of Frame.io took many in the industry by surprise, so what does the deal and value of Frame.io tell us about remote, distributed and cloud production?"
"That a media asset management software product could be valued at $1.275 billion is astonishing."
"Respected analyst Devoncroft was left dumfounded, admitting, "We don't have an explanation for the valuation level" Especially when on the date of acquisition "it is unlikely profitability had been achieved."
"In this article, we'll avoid the financials to bring out the macro trends this deal signifies- namely remote, distributed, cloud video production and Saas Business terms - which more than one other vendor is spying as a route to mega sized cash out."
The article runs on for some pages ......................
" That Frame.io's technology was designed from day one to be cloud native rather than cloud based adaptation from legacy gear is another plus."
"Reprogramming a technology originally designed to work on bespoke hardware is generally considered to be less than optimal than one written from scratch to work in a browser on any device, from anywhere."
"Adobe rationale.
It's not hard to see what Adobe saw in the cloud native one million user SaaS PAM. It had previously bolstered creative cloud with acquisitions such as the Stock-content marketplace Fotolia and social-media site Behance.
The firm itself says Frame.io can boost Adobe's Premier Pro and After Effects applications for video editing with review and approval capabilities, and it can be incorporated into Photoshop.
In the most recent quarter, 60% of Adobe's revenue came from Creative Cloud. Creative Cloud revenue was up 24% year over year."
"Who is next?"
" Of course , Frame.io is not unique in paving the way to cloud video production. Every tech vendor is morphing towards this. But it's fundamentals - cloud native, SaaS, collaborative video tool - aren't shared by many older generation kit broadcast kit vendors."
"One company that falls into neither start-up nor legacy vendor could be one to watch in this space.
Forbidden Technologies was founded in 1996 by British tech genius Stephen Streater, and launched FORscene in 2004 at a time when many people ridiculed the idea that professional video editing would ever be conducted online. In 2010, it was trialling a new video codec, called Osprey. The bones of that became Blackbird, to which the company rebranded in 2019.
Now, with customers including A&E Networks, Bloomberg and CBS Sports, it can claim to be the world's fastest professional cloud video editing and publishing platform and is directly targeting Avid, Adobe and Apple."
"Consider that the value of the entire video editing software market is around $US$700 million. One researcher expects the market to reach US$779.8 million by 2028; another says the market already reached US$779.8 million in 2018 and is projected to grow to US$932.7 by 2025.
Even if Blackbird had just 10% of that market - which is not unreasonable - it's current market cap of around $150 million is conservative especially when you factor in its recent strategy which decouples the Blackbird product from the underlying technology.
Its recent strategy of working with third party broadcast vendors to integrate Blackbird into their tech stacks (see deals with Tata and EVS) and licensing the core IP (codec) for vendors to launch their own branded browser - based video editing platform (with LiveU a likely candidate) and Blackbird investors will be hoping to celebrate their own billion dollar payday." |
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