Saul Goodman.
A glitzy launch in March with U2’s rework of elevation (el-e-vate-io) blasting out of every creative’s noise cancelling BOSE (stupid name) headphones and the job’s a good un. |
hornblower
The logo came up in the thread conversation
So I added some color about the design language of the logo |
Why are some so twitchy when the share price is looking a bit edgy? They using borrowed money or what? |
They should have called it Clesh. |
Who said anything about the logo? |
What’s tomorrow’s complaint? |
elevate.io is carefully crafted by a designer
Upper case E would look dreadful
The logo is clever as it has the Video Play symbol incorporated |
English was never my strong suit but Arm and Apple both start with vowels as do most of their product names. January sure going to be a slow month :-) |
I'd rather spend my time doing temazepam jellies. |
bonio, of your brand examples, two do start with lower case letters...figma and capcut.
However, you will notice that none start with a vowel.
There are great brand names that start with vowels but generally the rule is not to as it weakens the sound and makes them harder to remember. |
I tend to agree that a more distinct name would have been ideal. However, worth noting that many/most dictionary words, as well as a lot of non-dictionary ideas will have been taken by now, or be too close to something else so risk confusion. Just searching for 'elevate video editor' isn't that hard a task - it comes top of the Google results list, there's probably a bit of SEO going on?I agree also that if the product is as excellent as we hope, then the name not being super distinct won't matter. |
Good idea Hyper Al |
Corporate name
Product name
Although our current enterprise product is called Blackbird, maybe that needs a product name
I wonder if we still own Captevate and eva registrations for future products |
NickB
Maybe we should be
Blackbird Elevate
Why the separation of Blackbird from elevate? |
Is it
Adobe Premiere
Adobe Premier
It used to confuse our American editor friends😀 |
Should have called it Unicorn 😀 |
Same.
Seems fine to me. |
The logo looks like a fidget spinner if we are going to go down that route.
I personally don't really have an issue with the name or logo. |
Exactly.
Who would have believed people jump in an UBER now.
What the fk sort of name is that. |
bonio10000
I think the logo is cool.
cabi1
What the product is called unfortunately matters a great deal. Verbal and written communication by happy users of the product is how the name spreads, I use 'elevate' won't help find it on Google. I use 'elevate.io' works, but beyond techies how many people even know the .io domain name? People need to be able to search for the product without conflict with current word usage.
The product is amazing, so is Blackbirds tech, but the knowledge about elevate.io seems miles from going viral despite 40,000 users, WHY?? |
HB.
Bit late in the day now.
If it’s good, no one will give a fk what it’s called, and they certainly won’t give a fk about a capital letter at the beginning. |
Leave off the name.
It took MV 2 years to come up with that.
And the logo. |
McSean chill out. |
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