Yes true I'd forgotten about SXSW (UK govt paid-for trip). Makes sense that they may well want to do a big launch at SXSW. If it's some sort of public demo they will definitely want to have as many impressive features as possible available, but more important to make sure they're working! (As shown by many famous launch glitches!) |
Features will of course continue to be added after launch
I would guess not all price tiers open to start with. |
SXSW is March 7th - 15th |
Yep
Also a sensible scenario
Certainly agree they would like to be at 100k
Depends on how many of the existing are active users (which they will be monitoring)
I’m guessing they are over 50k now
Should be over 100k by end of Q1 |
I'm more with Horneblower on this, I think it's more likely right at the end of Q1, they will want to have as many features dropped as possible before inviting people to pay hard cash for the product.I would expect to see an announcement about another burst of freebie users signed up though. They will want the total to be into 6 figures to make an impact IMO |
I think they will be aiming to launch sometime between early Feb and early March .
So we could be very close |
Maybe an elevate pre launch presentation for investors in a few weeks time would be welcomed |
Looking at the recent progress RNSes, I would hope for a further progress update later this month? Perhaps w/c 20 Jan. |
Yes Cyberhub I meant to say access! |
No need for installation at all of course! |
Gehemenis2
I hear and accept what you say, BUT elevate is a very different product to what Blackbird has offered in the past. It is easy to understand, easy to access, easy to operate, inexpensive and the potential target market is potentially millions of people. |
Eidos was founded in 1990 by Stephen Streater.
This was helped in no small part by Streater’s use of his PhD research on image processing to create a new video compression technology, a technology they sold
to Oracle for £36m.
“I thought we’d sell our technology to Larry
Ellison (Oracle)," says Streater. |
Maybe Stephen Streater can see if Larry is interested in buying elevate.io. |
Take Adobe they are running at $500 million a Q
I don’t think they would wait until we are running at say $2 million a Q
Google or Microsoft much bigger numbers
All those guys know the future is in the Cloud with Cloud native apps, they know this before the customers and they invest accordingly |
This may be correct, salmon
Issue is that many have been thinking the same thing for years if not decades!
Hopefully 2025 is the year it happens! |
NickB
Sorry, my post 22994 was unnecessary. I read the first part of your post 22993 which simply repeated what someone else had said. I had thought it was your opinion which surprised me!!
The debate this morning has again convinced me that the current elevate, the subscription edition and the player represent such a big breakthrough that it must surely be acquired soon by a big player who has the ability to use the technology to reach the masses with related products. They are well used to serving huge audiences. IMHO |
Sorry if I sounded dismissive earlier Horneblower, it wasn't intended, your option for a takeover after launch milestones are achieved is also perfectly reasonable. None of us know so it's just speculation. But there are certainly examples of loss-making companies being taken over for large prices. I agree it does seem hard to believe though that with the market cap at £20m today, someone might come in with a £1bn+ bid... Not impossible though... |
Shortsqeeze
Good question
In Adobe’s case they definitely can’t leave it too long because it will look like they are taking out competition before it can get established
They would have to move very early preferably before launch
They don’t need our subscribers they already have them!
They also don’t need to wait to see if it’s a good idea they know the direction of video editing technology |
Possibly NickB, but if they keep many of the best features (eg collaboration) behind the paywall, how will freebie users know whether it's worth paying for?
Good question Cyber
They should know their needs if they have any experience
Simple one, a message pops up
You are running out of storage do you want to upgrade
Do you want better audio tools, better graphic tools?
Most users should be able to work that out
Plus a couple of videos on the website showing what they can do.
Hardly any risk!
They could pay $20 for 1 month only
Annually is always discounted |
HB
You’re getting me all excited again.
Let’s hope these milestones are reached. |
 Salmon
Yes I do think that they can estimate plus it’s a strategic decision for their own platform.
1. Does Google provide YouTube creators with their own creative tools to keep them tied into to the YouTube platform
2. Adobe HAS TO bring out a web browser video editor of power and quality
3. Other companies can have their own strategic reasons
These companies already have vast income BUT they have to keep investing to stay at the top
So elevate subs from their customers are important but strategic investment beats those numbers in my view
The Player adds an interesting twist because of Clip and share which drives viral retention rates on social platforms which is Big money for them
Also our Player could be interesting connected to AI automatic editing from say Google search video AI
eg
“Hey Google go and look at the Blackbird AGM and show me all the best parts of them talking about elevate and limit the time to 5 minutes”
It would be able to make a video for you to watch personally which you could then share with others
So to me it’s beyond just elevate subscriptions it’s strategic for a big tech company who I’m sure have the skills to work out the numbers
Just my view |
Possibly NickB, but if they keep many of the best features (eg collaboration) behind the paywall, how will freebie users know whether it's worth paying for? I suppose they could just pay up for a couple of months, and no harm done if it's not quite what they needed. Or as mentioned by others, they could give full access to all features for a month and then the best features (or the full app) are disabled until people pay.Anyway it's all a moot point, as we've said we have to trust that the professionals in management have a viable plan for monetisation... |
I believe that they are following the tried and tested Canva Figma model of Free and paid tiers
Yes there is a cost for free to us but remember the Blackbird technology is highly efficient compared to other traditional methods
Hopefully they have done a lot of cost modelling work
To me the free version is doing all the marketing work with no barriers to sign up.
Don’t forget about The Player in all this |
NickB
Don't you think that right now, if a giant was shown behind the scenes what the subscription version of elevate will be, they could surely estimate (within confidence limits) how many subscribers they would be able to sign up over the next few years.
They surely know their marketplace inside out from their big company perspective and years of experience. |
NickB I can understand the logic of being taken out but the facts now make a pre-release bid unlikely. A bid after the paid release does make sense for any bidder as they will have some feedback on the rate of take up.
Big tech doesn’t need that data they are not buying a business
eg if Adobe bought us they immediately have 30 million subscribers for the product overnight
Google Cloud apps have around 3 Billion users |
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