It was fine for me for what it is, a rns video
To give it higher quality this is how it’s done professionally
It needs a director to get best performance
Multiple takes
Lighting set up
Boom mic if possible
Large sensor camera to bring a shallow depth of field to knock the background out of focus because it’s a boring white background
An experienced editor to correct the pace of the film (this is a core expensive skill of a high level editor) collaborating with an agency remotely, an approval process with multiple iterations of the final video before sign off
A £5-£10,000 budget or more.
A professional trained presenter can up the level again so another £10,000
Still want more intelligibility
Book a sound recording studio to re do the vocals
But it’s an rns not Apple level video presentation at a $1 million budget ( that’s your highest quality reference)
However it does the job for me I thought it was informative! |
I think the quality was fine for a director of a company.
IM isn't supposed to act like some slick YT Prosumer but the more they try and emulate that level of quality the better it will be. |
How come we didn't get a whoooosh today?
We seem to have been having them recently on days where there was no actual whoooosh and I have to admit that I'm disappointed they've petered out before the big day. |
shortsqueezer, I'm glad you felt it was good.
I hope it's just me who didn't rate it. |
Well I understood every word he said as well as feeling his palpable enthusiasm. Perhaps it's your equipment which is at fault? I just played it back via my iPhone. Perfectly clear. |
It IS great they are leading the way on rns videos.
However, the quality is dreadful. IM gabbles away so as to be unintelligible and the video footage and cutting is amateurish.
I'm sorry to be harsh but it's embarrassing. They really should use someone else. |
johnveals
I agree the delivery did seem a bit fast. I put it down to his excitement about what he was conveying. Also the pace of work at Blackbird must be pressured right now so he must surely understandably feel a bit tense. |
He just needs to slow down his delivery. |
GB
Look at the elevate timeline in the video you can see the edits
And those cuts of Ian are brutal edits not natural vision switcher cuts
They should have done j cut overlaps on the editing which you can do in elevate (keyboard shortcut would be welcome)
Also his head looks slightly tilted on the side angle compared to the main
Anyway it’s great that they are leading the way on rns videos and we had some good information
No one ever does anything in one take if it goes through editing
Maybe next time they should put the out takes at the end😂
Production techniques will always influence the end result |
NickB - always appreciate your input. I'm not convinced it's that way, but I'll keep an open mind.
I don't think they shot it 2-3 times and edited the clips together.
There is a chance they story-boarded individual scenes with the different speaking parts as each sentence allows a cut to another shot. Would take a long time though.
More likely they used a video switcher with a single output - cutting from camera to camera live to create a single 'finished' output. That might explain the slightly awkward first cut to close up and quick cut back.
It's not the most efficient way though. Those streaming decks allow you to record from multi cams simultaneously. You get footage from each. Then simple editing to put it all together.
One take. Multiple angles. Fast, efficient editing. Looks professionally produced.
It's such a huge advantage to do a single take.
Anyway, it's only a side issue but just worth discussing. |
"The technical production value is actually in the editing and that’s why all corporate video needs editing!"
no criticim of IM but his edited delivery was far smoother than his live performances, to be expected with the benefit of cutting out hesitations or pauses. |
I have often bought shares between Xmas and New Year as it’s quite so you can get a discount |
The seller will be doing a year end clearout. Probably go on till 31st though I guess trading numbers will be low after today. |
Seller not done yet, well offered at 5.19p. |
GB
Looks to me shot on 1 camera, different takes edited together 😀
see the clips in the browser window
It’s not been through a vision switcher
The technical production value is actually in the editing and that’s why all corporate video needs editing!
elevate perfectly positioned for this corporate market.
Well done blackbird for showing the way
I’d like to see a longer version but distributed using our spark player
Then we could all Clip and Share our favourite bits, powerful! |
My next recommendation - some decent lighting!
Come on guys....be the change you want to see in the world. Lead from the front!
Show people what they can achieve in elevate and with <£500 of equipment. |
Sign of the times if LSE are now supporting video RNS's.
But....BIRD in there with the first one.
And creating using elevate is the easiest, fastest way to go about it.
I particularly liked that the latest VRNS did what I suggested. Multi camera angles, filmed simultaneously, mixed in with other shots. Exactly what prosumers and pro teams do using a streaming deck (e.g. atem mini).
I wonder which one they chose?
Ian McD even slapped on a bit of makeup to improve the complexion!
NickB - you were a bit sceptical of that when I suggested it. Would you agree that's exactly what they've done?
btw....I thought it was a great update and the new alt+left click copy/paste functionality is outstanding. |
It’s a good example of video everywhere
Corporate Communications is big business and only getting bigger
Zoom means more people are comfortable on video and the younger corporate people expect video, and with Work from home produced corporate video communications are only going to increase but you can’t it them on YouTube so our video player has a role in this
But scaling video production and distribution is hard at scale so massive opportunity for our technology.
Oh
Apparently it’s the LSE that is officially supporting video rns now I guess we got in first |
I noticed within the Vodafone Annual Report for 2024 there are around 50 videos placed within the Report (click to video link) with senior managers etc discussing the issues described within the Report.
I cant say I have seen the use of video to this extent in a company Annual Report
anyone else seeing a trend in doing so? |
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