Probably because of comments regarding rude health and multiple PBB and TATA deals. |
Another good rise today.
Still looking for my minus 4p entry point though |
Probably knowing my luck. |
Cabi
Sounds like you are going to lose all your money but if you listen to yourself and act then all good. |
Still waiting for Anne, Youri and Nick to buy some stock in the market.
Would have thought now is the perfect time, at 5.25p.
Maybe they don’t believe elevate will succeed. |
Adobe aren’t interested in elevate.io.
They will build their own, with all the bells and whistles.
I don’t think anyone is interested.
We are going to have to go it alone.
That’s why we are down here, because no one believes they can do it, and we will run out of money,
Plus they will struggle to do a fund raise as well, because institutions have chucked so much money at them already, and got nowhere.
Let’s hope they can succeed, and prove the market wrong, |
Chris
Correct |
bonio
I kinda of hope Adobe doesn’t buy us we are better suited to big tech because of distribution and Hyper scale video manipulation.
As far as engineering team going to Adobe they can work on other things you know!
That said Adobe is going to build a web based video editor they have said so, they do know it’s the future of creative apps they have also said that.
see Figma which they tried to buy for $20 Billion but left it too late and have now lost that market
And of course Canva for web browser graphics design which is a tremendous threat.
Video is next |
The problem for Adobe is that they can employ 1000 people for 10 years and pay out a large fortune and still not have a viable product let alone one to rival elevate.io... In other words the essence of the AVID problem that SBS defined some 3 years ago I think but made worse by the creation of elevate. All the time that passes while they try to find a competitive route risks more new patents from BIRD that constrain what is open to them as competitors and raises the likely cost of any deal with BIRD |
Who knows.
But all we have is that limited release was November 2023, general release was in March 2024 - so at a minimum Adobe had 8 months to look over Elevate and and at most 12 months prior to pulling the trigger on a competitor.
I'll also throw in they never licensed PBB in over 3 years either.
There is no body of evidence or action there to suggest they are interested in BIRD at the moment. |
You may be right, bonio
But I doubt they can build a scalable product? |
My guess is they will build their own using the Scenery team.
In 9 months, at least, of assessing Elevate all they have done is pick up another product.
There is no reason to think they are buying Elevate. |
Their CTO (I think it was)left Scenery and went to work down the road at Adobe and took a few engineers with him.
Adobe will build a browser based video editor it has to. |
Which is why they picked up Scenery? |
I’m sure any competition (including Adobe) will be testing elevate in their lab, and they won’t be interested in bells and whistles features but core hyper scale performance
Add the public information and they will know more than enough to influence them.
Ian Stephen and Sumit could now give a giant US tech companies executives one mind blowing presentation and importantly real demonstration under NDA
But have they? |
It looks to me as though the majority of shares traded today are buys judging by the two price levels traded. Maybe I am wrong.
The number of people who really understand what Blackbird/elevate will soon have is probably be very low IMHO.
The detail provided in the June presentation was amazingly detailed and specific. I would have thought more detailed than might have been expected.
That presentation will probably have been watched by competitors as well as investors. Maybe that's why Scenery packed up. The patents maybe made SS feel there is no need for secrecy and maybe a benefit from competitors seeing how complete a product elevate will soon be.
Two of the clear options would be pack up or pay up!! |
Isn’t it great that the sellers who aren’t willing to see their investment through won’t have any shares soon😀
Very strange time to give up imho |
Sellers back, well offered at 5.25p. |
Yes complete service
It’s going to be frictionless between services |
In the presentation, IM, SS and SR stated several times that elevate isn't just a video editor, but is firstly a "video content creation platform and a video management platform, and then it will additionally be a video distribution platform."
Sumit and Stephen explained that that complete combination doesn't exist anywhere else.
They want elevate's subscribers to, in due course, have a complete service.
Sumit emphasised that because elevate is in the cloud, they are bringing it all together. This will be a challenge to the market of installed software professional editing products.
He said people in the industry are shocked to see that elevate is in a browser. |
On distribution I asked them if the Blackbird spark video player can be embedded into any website and their answer is yes.
There are a lot of websites in the world and embedding YouTube in them is a poor choice. |
IMHO
Investors should stay focused.
Don’t self sabotage with doubt |
Chris
Great post |
Excellent perspective chriscallen. |
Yes the Distribution aspect is fascinating
VERY strategic thinking they have really thought this through.
Once you join all the dots it’s a 💡 moment 😀
elevate isn’t just an editor it is a creator video platform |
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