HB
Nice. |
Bought 100,000 @ 5.95p.
Thanks for the low price. |
They would have to license our ip that remains ours.
It’s a great fit. |
Agreed, concentrate |
I think them acquiring our enterprise business could be very dangerous.
It would be valued at very little, and implicitly come with use of the IP.
There's a way in which it could be acceptable (e.g. acquiring the trade (ex-EVS), with a 10 year PBB on the tech).
Personally I see it as too messy. Imagine having to tread carefully with Elevate for the next 10 years to not breach their exclusivity in pro market.
Finally, if Elevate fails, at the moment we're still left with a small business and some tech that could be sold in a distressed sale. It's insurance which helps underpin the market cap.
Would be delighted to see another PBB though. Would def like to see another party like Ross see value in the tech and pay for it. I'm still surprised no one has used it in remote CCTV applications (frame accurate, fast and lower storage costs for longer term). |
100% Blackbird would slot effortlessly into their ecosystem. Impressive company. It's interesting how many of their customers spoke about aligning values and part of the reason they continue to do business with Ross. Combine that with Blackbird's sustainability white paper and Ross's commitment around this important topic, and it becomes an even stronger proposition.https://www.rossvideo.com/blog/broadcasting-a-greener-tomorrow/ |
Ross Video is a Canadian privately owned company with an unbroken 25 years of growth.
"Today, it makes hardware and software for live and pre-programmed TV production, including cameras, production switchers, graphics, robotic camera systems, routing and infrastructure systems, signal processing solutions, production automation systems, newsroom computer systems and social media management tools. Its broadcast customers include Shaw, NBC and Univision, and its mobile productions unit produces sports events for ESPN, NBC and Fox. Ross equipment and systems have even been used to make graphics for the Super Bowl, the Academy Awards (Oscars) and Grammys. The company also provides stadium graphics for professional sports teams including the Ottawa Senators, New York Mets and Buffalo Bills" |
Back in the Enterprise business sector
Interesting news from Ross Video about pausing its ipo which deliberately slowed its product R&D down, to new plans to invest in R&D acquisitions and product development.
Maybe they will do an EVS and license Blackbird or even acquire our enterprise product / business it would be a great fit for them. |
Not for you 😂 |
Chart breaking down
5s now
If this gimmick of giving away stuff for free in the hope of gaining a loyal user base who might eventually stump up for higher priced stuff is so good how long before the Management geniuses running this 5h1tshow think they should do the same for the Shares ?
Confetti issuance at 1p or hey even 0p to millions/ no billions of people and maybe some will think about paying 10p or 20p some day in the future
Do you think it will work folks ? |
If you hold BIRD then why bother?
Funds moving is telling me what I said all along.
No advice.
BWTFDIK
SSB |
Just somebody wanting out for whatever their circumstances dictate. No big deal for the bigger picture. |
2 * 250k transactions showing as Sells |
Crackers here, a couple of £1k trades take the market cap down by £1m. Having said that, based on test trades they both look like buys. Is there an iceberg sell somewhere? |
Salmon
Yes absolutely agree. |
johnveals
Yes, but in reality if the technology is very good, I expect the model for subscription will be adjusted as necessary (price and benefits), to deliver the required number of subscribers/margin contribution. The gross margin is high, giving some flexibility. There will be an equation which will evolve over time, which will show the relationship between subscription price and numbers signing up to subscribe and the margin contribution. To be clear about the sweet spot may take a while.
Those closest to this project must have a good idea of what's what. |
salmon9,
I absolutely agree with you. I was stating that we will fall between two extremes, which is usually the case, and what we do or don't do now will not alter that.
We have a simple choice, invest or don't invest.
I am invested, and yes I do believe a future valuation running into billions is possible, but not guaranteed.
Once we have some real data on paying user growth we will get a much better better idea as to the trajectory.
Or we could be bought out, which kind of simplifies the whole deal.
Unless it is a cash and shares deal.
Possibilities are endless. |
 johnveals
Apart from some very significant shared technology between Enterprise and elavate, the commercial business opportunity for the two businesses looks very very different.
As you say, the past 20 years of financial accounts unequivocally shows that no matter how technically brilliant the Enterprise technology is, the Enterprise product and the market traction it achieved wasn't successful enough to generate any profit. Time will tell whether EVS and/or other factors are successful in changing that.
As far as elevate is concerned, the market prospects look exceptionally bright for a stack of growing reasons that we have all listed many many times.
Elevate's significant specific editing performance advantages, compared to existing video editing products, means that market traction on a large scale is a real prospect due to:
1. The market audience of countless millions of potential customers worldwide involved in video editing.
2. The low subscription price, hence low barrier to entry.
3. The ease of use in the cloud without downloading updates and moving big files around.
Gross margins for elevate should be very high and so once volume is established, good profits seem to be very attainable.
So when you say (in theory) that possibly "it could fail to deliver meaningful revenue, like the last 20 years, and crash and burn" from my perspective of business logic, I find it exceptionally difficult to see how that outcome is at all likely.
Given all the stated positives for elevate, market failure would imply an inability to understand and supply what the market wants, and/or incompetent financial management. I don't see this happening, and the current product developments show that a great deal of effort is infact being made to match the product to the target audiences' needs.
The team working to establish elevate is clearly very experienced and capable, and the prospects for the elevate business are in a different world from the Enterprise business. The team is totally determined and they have excellent personal track record.
I believe that a potential future valuation running into billions is very possible, and certainly not a delusion, if the business is managed and developed successfully. A early takeover may still reach a billion or more depending on the the determination of the key shareholders to hold on until a bidder agrees to this level based on it's market potential.
I don't see the current low share price making a high valuation impossible. I said a long time ago that if I came up with a simple process for turning lead into gold, I wouldn't have to do this on an industrial scale for a few years for someone to see it's massive value at an early stage!! |
NickB.
I haven’t got a scoob.
I’ve never even registered or logged into elevate.io. lol.
I wouldn’t know if it was good bad or anything, so no point for me. |
Cabi
What do you think of the elevate features page?
Pretty impressive I would say |
bonio10000 You are right in saying that the original news of an EVS deal preceded FIFA but the details of that deal were not released until 13.12.2022 by which time 1 year 3 months had elapsed (presumably because they were jointly developing the product and making sure that it would work). The FIFA deal itself broke a silence of some 2 years if memory serves correctly so on past history there could be something announced just before Christmas.
It's probably too much to expect an announcement of the release date but an update on users would be good if it showed a pattern of 800...10,000...40,000...100,000, which woukd be exponential in anybody's terms. Then all we have to worry about is the conversion rate to paying customers. SR has experience of that from when he turned Sony Vegas around.
I wonder how MV is progressing on his music project? Building something like that into elevate.io would be a definite plus. |
I just can’t see this going anywhere until people see some money coming in.
I’m not even sure a 100k freemium users announcement will liven things up, where as a few months back I would have. |
Yes, we go round in circles most of the time. But that doesn't change the underlying business, which is what matters. |
Ultimately it will come down to earnings growth, it always does, eventually. |
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