Product led growth |
salmon9
With 40k users, elevate.io could grow rapidly and without any input from Blackbird, particularly if it's as disruptive as us investors know and users start recognising how amazing it is.
I bet Blackbird are watching growth very carefully, particularly if they wish user stats and feedback to give direction in development. Important things don't move too fast although at some point controlling growth could be difficult. |
 Lyqwyd
What an opening statement about "a revolving clutch of NEDs for some time".
What a thing to say!
The new NEDs have an excellent track record of achievement and have only been on board a short time, and their skill set is clearly so relevant to the elevate project. What an error for you be so dismissive of them. Don't you realise that what you have said ruins your credibility and temporarily you may have upset others?
It sounds as though you haven't taken the trouble to understand the pathway that Blackbird and elevate have chosen.
Since that seems to be the case, your observations are very likely to be wide of the mark.
Your assessment is very short on understanding about what is going on.
None of us, including you, are party to the detail of exactly what is going on behind the scenes.
Those of us who have taken the trouble to try to understand the strategy, have no reason to criticise progress so far. It is still up to 4 months before the promised launch.
You seem to think that 40,000 free users isn't evidence that the company is in a strong position, but at this stage, given the company's detailed objectives, that may be perfect. There may be no point in attracting too many free users too soon.
My advice to you is to be patient and leave it to the experts to deliver on their plan which will benefit all of us.
There is no reason at all not to support them 100%. |
Product Led Growth |
Product Led Growth |
Product Led Growth |
Ok, reality time. We have now had a revolving clutch of NEDs for some time, that the posters on here have raved about, that are probably sitting in the board room nodding sincerely about all things discussed and collecting their cheque on the way out (believe me, I have had them in my company) that have yet to show value.I have to smile when every appointment is met by whooping and clapping, but little results follow. Don't get me wrong, I am a significant shareholder and probably crave success of the company more than most on here, but let's concentrate on reality. I mean, not long ago everybody was talking about the 'dream team' of two blokes from somewhere, then one f#cked off to play with hi-fi for some reason, which was never mentioned again. We now need to see some genuine evidence that the company is in strong position to go forward (40k freebies is not that) and if the world out there is too stupid to realise that the product we have is pure gold, that will require more investment to go forward. So, to all holders, it may not be obvious yet, but do not despair if a further fund raising is called for. Financial strength wins. When you run out of money, you are just food. |
Hyper.
The kid is 11. |
In the back of my mind I seem to recall SR saying in answer to a question that paying users who referred others who became paying users would benefit. If that is the case it is a potentially huge sales tool. |
Wow, I have found an elevated.io user on YouTube
🤣🤣 Good to know kids are using it!!
Oh dear
Looks like an attempt to promote within YouTube |
Just thinking if each of our 40k users does collaborative work with 4 others who then become users we could well see an escalation in users as above with very little effort and money from Blackbird. |
That’s not a straw you’re clutching, it's an entire haystack. |
So will the next RNS be 160,000 users, then 640k, then 2.56m |
They understand the market and we have plenty of talent onboard to kickstart the marketing momentum and they have been acquiring data so I’m happy to let them get on with it. |
well..i guess it will be down to the likes of Youri Hazanov to assess where and to whom they target, in order to scale the user numbers ...he of course now leads the company’s global expansion efforts...passing on those target decisions to Nick Lisher to market them |
The $6.9bn market segment is Pro Teams and Prosumers. They use the term Prosumers/Content Creators/Monetised Creators interchangeably though. It’s general consumers like tiktokers that they may or may not go for later. |
Anyone can sign up including big business and teams
It’s about raising awareness.
You will probably find many creatives working at big agencies also create their own work so them trying elevate for themselves can bring about trying it at their work place.
Simple sign up and Free mean no barriers to try
At IBC Sumit did a big presentation to industry decision makers we have also had professionals from the early days giving input.
Insta and Google search is just one marketing strategy |
"It’s never been just businesses with teams."
Pat_cash
i did say businesses with teams ... "at first" ...and IM did say Prosumers "later"
Whether that is still the case I am none the wiser ...as I noted that a year ago from a presentation..when he spoke about targeting the specific $6 billion market segment |
Ian said user signup’s is the North Star
(Typical SAAS growth see Figma and Canva growth history).
Note on the video the other day it said
First paid tier
So other tiers like big agencies with big teams to come with an Enterprise Tier?
Trust the plan I say! |
The plan has always been to target Prosumers (e.g. freelance creators, monetised YouTube channels, video podcasters) and Pro Teams first. It’s never been just businesses with teams. |
Pokerchips2 - good questions about customers to go after.
I think it's fair to say B2C customers are easy to reach and fast conversions:
Hobbyist,Casual Creator,Serious Hobbyist,Emerging Prosume,Prosumer.
All of those can be signed up in 2 minutes having seen an insta or Linkedin post or having searched and stumbled on our content marketing - the ever increasing blog posts for 'best free video editing software'.
Corporate marcoms takes more time. It suits larger organisations that have teams spread around the world. Longer sales cycle, multiple decision makers, scrutiny of budgets.
Some of those require a proactive sales force to make things happen. Something we can't really afford.
Elevate also appeals to SME's who want to create content and fast, so there's still a lot to go after.
I just don't think we have the resources to go big after B2B. We need to capture the rump of the market, quickly and cheaply. Our current strategy of social selling, paid ads and content marketing will achieve it. Once we have enough paid users to pay the bills we can expand out to the corporate teams.
In any case, these things are viral. Once you get to 100k, 200k users people start sharing what they use and take off can be organic. |
In principle, it would seem to me to make sense, if it is possible in a manageable way, to offer all levels of free elevate users, as soon as feasible, access to a tempting subscription level uplift in the free version that suits their requirements.
The less time that anyone spends on the free version the better! IMHO |
"Now they are targeting the people ortegaworm said in his post 21379:
Hobbyist,Casual Creator,Serious Hobbyist,Emerging Prosume,Prosumer "
That wasn't their plan ... they said they were not targeting prosumers at first and certainly not hobbyists
They said they were initially focusing on businesses with teams
The "problem" is though that within that 40k sign ups there are inevitably a mix of hobbyists, emerging prosumer, casual creator etc ... so..maybe beggars cant be choosers ??
but.. to get the money in ... the initial marketing may well be focused on businesses with teams to secure regular monthly payments ...and that may well be aimed at key focused US market areas or key City conurbations ... first ..regardless of the sprawling 120 country wide net
Hobbyists may be left to find out via word and mouth and social media , rather than any serious initial targeted marketing
They need a base of serious, regular paying users ..and then build from there ... |
HCBF to all those who celebrate… |
Yes, the product/ technology is now ready for that.
So called missing features that some investors seem to be hung up about are a side show to the real core editing platform that has been built, tested and ready to show to interested companies and it’s now easy for them to demonstrate that in presentations to the tech industry who will have a deep understanding of the market need, how difficult it is and then see our offering. |
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