The $6.9bn market segment is Pro Teams and Prosumers. They use the term Prosumers/Content Creators/Monetised Creators interchangeably though. It’s general consumers like tiktokers that they may or may not go for later. |
Anyone can sign up including big business and teams
It’s about raising awareness.
You will probably find many creatives working at big agencies also create their own work so them trying elevate for themselves can bring about trying it at their work place.
Simple sign up and Free mean no barriers to try
At IBC Sumit did a big presentation to industry decision makers we have also had professionals from the early days giving input.
Insta and Google search is just one marketing strategy |
"It’s never been just businesses with teams."
Pat_cash
i did say businesses with teams ... "at first" ...and IM did say Prosumers "later"
Whether that is still the case I am none the wiser ...as I noted that a year ago from a presentation..when he spoke about targeting the specific $6 billion market segment |
Ian said user signup’s is the North Star
(Typical SAAS growth see Figma and Canva growth history).
Note on the video the other day it said
First paid tier
So other tiers like big agencies with big teams to come with an Enterprise Tier?
Trust the plan I say! |
The plan has always been to target Prosumers (e.g. freelance creators, monetised YouTube channels, video podcasters) and Pro Teams first. It’s never been just businesses with teams. |
 Pokerchips2 - good questions about customers to go after.
I think it's fair to say B2C customers are easy to reach and fast conversions:
Hobbyist,Casual Creator,Serious Hobbyist,Emerging Prosume,Prosumer.
All of those can be signed up in 2 minutes having seen an insta or Linkedin post or having searched and stumbled on our content marketing - the ever increasing blog posts for 'best free video editing software'.
Corporate marcoms takes more time. It suits larger organisations that have teams spread around the world. Longer sales cycle, multiple decision makers, scrutiny of budgets.
Some of those require a proactive sales force to make things happen. Something we can't really afford.
Elevate also appeals to SME's who want to create content and fast, so there's still a lot to go after.
I just don't think we have the resources to go big after B2B. We need to capture the rump of the market, quickly and cheaply. Our current strategy of social selling, paid ads and content marketing will achieve it. Once we have enough paid users to pay the bills we can expand out to the corporate teams.
In any case, these things are viral. Once you get to 100k, 200k users people start sharing what they use and take off can be organic. |
In principle, it would seem to me to make sense, if it is possible in a manageable way, to offer all levels of free elevate users, as soon as feasible, access to a tempting subscription level uplift in the free version that suits their requirements.
The less time that anyone spends on the free version the better! IMHO |
"Now they are targeting the people ortegaworm said in his post 21379:
Hobbyist,Casual Creator,Serious Hobbyist,Emerging Prosume,Prosumer "
That wasn't their plan ... they said they were not targeting prosumers at first and certainly not hobbyists
They said they were initially focusing on businesses with teams
The "problem" is though that within that 40k sign ups there are inevitably a mix of hobbyists, emerging prosumer, casual creator etc ... so..maybe beggars cant be choosers ??
but.. to get the money in ... the initial marketing may well be focused on businesses with teams to secure regular monthly payments ...and that may well be aimed at key focused US market areas or key City conurbations ... first ..regardless of the sprawling 120 country wide net
Hobbyists may be left to find out via word and mouth and social media , rather than any serious initial targeted marketing
They need a base of serious, regular paying users ..and then build from there ... |
HCBF to all those who celebrate… |
Yes, the product/ technology is now ready for that.
So called missing features that some investors seem to be hung up about are a side show to the real core editing platform that has been built, tested and ready to show to interested companies and it’s now easy for them to demonstrate that in presentations to the tech industry who will have a deep understanding of the market need, how difficult it is and then see our offering. |
I agree that it stands to reason that there must be at least one sizeable player, with lots of customers, looking at elevate, and thinking how successful they could be offering their customers such a new advanced video editing capability. . |
Yes possibly, Chris - good thought
Hope so |
Geh
Good question
Chris
Yes that makes sense.
I wonder who will become partners |
Mathematically 40k is doubling then doubling again from 10k.
After that, I’m fresh out of straws to grasp as I’m saving the last one for this camel’s back. |
There will be a good commercial reason. They will no doubt already be talking with potential partners. If so, they may have decided that evidence of the sort of growth that can be expected would be helpful in moving current discussions forward rather than using an NDA. |
No news till next year then I guess…
Wonder why they chose to RNS at 40k rather than 50k which seems a more natural milestone |
bonio10000
I know the feeling, I'm bogged under with work, so much so I can't even think about video editing, it's probably why I've not used elevate.io for some 6 weeks.
I now eed to stop posting on here and get on with stuff. |
I think Gemini will become Googles new search tool it operates on any browser including Chrome.
I see Chrome becoming a platform rather than a web browser, a platform for users to access key cloud products owned by Google (including Gemini). It will probably contain an app store to allow access to third party cloud based services such as elevate.io
Obviously I'm clueless to what is happening, but the above seems an obvious solution to reduce Google dominance in the browser field via Chrome. |
Hyper
I don't bother with stuff all the time because there are hoops I can't be bothered with or it wants additional steps. |
GB, there's no point arguing with NickB. He will ALLWAYS have the last word, even if it means arguing against himself!
In my view the VRNS was poor. They should not use IM, who gabbles and does not come across well. |
New Blog
The best free video editor for Linux |
GB
You make it sound so easy!
No hobby creator has 3 cameras and a video switcher
elevate isn’t a multi camera editor so while you could do it on simple content you would soon give whoever is editing a serious headache, trust me I have the editing scars on this.
So yes for some creators you’re method is fine but remember the paid version of elevate will have the huge market of Corporate video guys and advertising agency creatives and they will have professional standards to achieve.
Anyway yesterdays vlog rns hit the mark, very surprised by the hate on it but I’m looking forward to the next one if you didn’t like it don’t click on the next one! |
bonio10000
Are there barriers to downloading Chrome, I think I did it in just two clicks.
Think how many keyboard strokes it would take Blackbird to get elevate.io working on Safari, many millions at least and cost us £1m+.
If people see friends using elevate.io then I'm sure they will be happy to do two clicks to download Chrome and 50 or so keystrokes to register elevate.io
In fact it's registration that requires most effort, if they can't be bothered with the few ticks to get to that stage then can't really be serious about finding an amazing video editor. |
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