Big Sofa Technologies Share Discussion Threads

[gheebee] 03/3/2018 17:42

Anyone who thinks Environics Analytics is the comparator needs to research Environics Research Group for an accurate assessment of the relevant expertise they brought to and walked away from BST.

[bumpa33] 03/3/2018 17:05

your posts indicate a short position, if not, then fair enough.

[bumpa33] 03/3/2018 17:02

well done, you called it right so far.

I think the story has changed, you don't. What i do think however is that your analysis now is flawed.

[michaelmouse] 03/3/2018 16:59

Toffeeman - You're quite right of course, too much time on my hands this afternoon. Have a great weekend.

[michaelmouse] 03/3/2018 16:58

Incidentally, you're newly edited post suggests that I might be trying to "save face". I've called it very accurately so far if you care to search the thread for my posts, and since I'm neither short nor long on the shares please explain. Let's see what the future holds?

[bumpa33] 03/3/2018 16:52

you said it...

[toffeeman] 03/3/2018 16:51

michael - I see no point in continuing to try and make the blind see reality.

Enjoy the weekend

[michaelmouse] 03/3/2018 16:50

I've already mentioned it here:-



""work commissioned through IPSOS for major brands including McDonald's, Pepsi Cola, L'Oréal and Danone".

I don't suppose they wanted to turn to these clients and tell them that BST was going bust imminently, and they almost certainly would without the cash . I think an amount of "face-saving" may be involved. Certainly these are major clients for IPSOS and they'd be reluctant to let them down so quickly."

I tend to concentrate on the figures, and on the face of it, they're not impressive so far. Cash burn will continue to be quite high and imo they'll need another fund raise within 12 months at best.

At £11m market cap. there are more attractive and safer options at lower market caps (imo) and as an investor that's hugely important.

[bumpa33] 03/3/2018 16:42

ok - let's leave the tipsheet out of it then.



what don't you "get" about the biggest name in the business (not a relatively two bob outfit like Environics) becoming a major shareholder in this?

a major shareholder at a 45% premium to thursdays closing price?

and sticking a major board member on to BST's board, and at their expense?

and opening up IPSOS's client base to BST? - now to a very much more motivated IPSOS.


don't tell me it's 'just pocket change', they're 'saving face' etc, come up with something that holds water and doesn't sound like YOU just trying to 'save face'

[michaelmouse] 03/3/2018 16:34

That's fine and I wish you well, but perhaps better in future to quote your own figures and projections rather than a tip from a website where there may be vested interests. Aimho.

[bumpa33] 03/3/2018 16:28

frankly, i don't give a monkeys about the other three or what's gone before.

What i do give a monkeys about is this one, from Friday onwards.

[michaelmouse] 03/3/2018 16:21

Is Hot Stock Muppets anything to do with these two?



I wrote the article in July last year (2017).

At the time the share prices were as follows:-

BST 26p now 15.5p (40% down)
NIPT 10p now 5p (50% down)
CPT 13p now 6.5p (50% down)
OPTI 66p now 58p (12% down)

Now if you follow tip sites just beware because one trick they use is to consistently tip the same shares at ever decreasing prices. If you'd followed all 4 tips then you probably wouldn't have any money left to keep averaging down.

Now if you've done your own research and you go for a long term buy and hold then good luck to you, but please don't quote tipsters as evidence that something's a bargain because, as illustrated above, it can be a sure fire way towards wealth destruction.

Aimho of course.

[bumpa33] 03/3/2018 15:30

Shares in Big Sofa (BST) closed at 12.75p last night. Today we were told that market research giant IPSOS had subscribed for £3 million of new shares at 18.5p to take a 20% stake. This is validation and vindication and you should buy aggressively this morning.

The IPSOS CFO Ms Laurence Stoclet will be joining Big Sofa as a non-executive director and adds real gravitas to the board. Big Sofa will use c £700,000 of the cash to repay New World Oil & Gas its pre IPO loan thus getting flip flop Ben Turney off its back. That is good news. The rest of the cash will be used for rollout.

With high operational gearing we expect Big Sofa to reach and pass breakeven in the quarter starting 1 April and to move rapidly into material profitability thereafter - although Nigel reckons we could be three months premature on that. This company should be making £3m plus by calendar 2019.

At 18.5p that would put the company on a 2019 PE of just 5 which is far too low. STRONG BUY. a PE of 15 would be more appropriate for a growth stock like this and that implies a share price of 55p+


that's from Hot Stock Rockets.


Interesting that we're yet to hear from Cynical Bear.

[bumpa33] 03/3/2018 15:23

post 1666 - "There was a queue of other investors looking to get in to Sofa, including in the USA."

This I'm afraid is utter and absolute nonsense. Just look at the share price graph since listing. If there had been a queue then placings would have been at increasing share prices not the decreasing ones we have seen."


how do you know at what point in the companies development these 'other investors' were looking to get in?

two years ago, two months, two days?


the company still has to show it can grow profits at the rate hoped for - but having this particular shareholder/partner - the biggest in the business, not number 290 on Canada's Hot500 - onboard gives the odds of that a huge bump.


Not quite sure why you two can't see this,



then again....

[bumpa33] 03/3/2018 15:13

"Environics a big and expert company"?

Environics Analytics currently ranks 290 in the PROFIT 500 list of Canada's fastest growing companies, employed 134 people in 2016 with a revenue range of 20-50m that year.


You'd rather go with the stat of them walking away than IPSOS buying in??



You don't need me to tell you how big they are, do you

[terryebby] 03/3/2018 14:26

By my calculations their cash burn is down below £3m per annum now and if a 60% revenue growth rate continues the funding SHOULD see them through to profitability. You have to imagine that IPSOS will now deliver huge revenue growth for them, so this really is a share which could go exponential. I would expect to see a US marketing services firm snap this up pretty soon though.

[michaelmouse] 03/3/2018 12:09

post 1666 - "There was a queue of other investors looking to get in to Sofa, including in the USA."

This I'm afraid is utter and absolute nonsense. Just look at the share price graph since listing. If there had been a queue then placings would have been at increasing share prices not the decreasing ones we have seen.

18.5p whilst above the prevailing share price at the time is in fact the lowest placing price so far. They will need more money as well, I'm pretty sure of that. Let's see if that queue materializes when they need further investors to stump up even more funds, and at what price next time?

[parsons4] 03/3/2018 11:41

I bought in for the first time yesterday, I like the story. The main thing for me is the fact that IPSOS has been working with BST for years. When that is the case you normally know most of what there is to know, certainly much more than anyone posting here. Having said that Bumpa33 has many useful posts. I am looking forward to increasing my holding as more definitive news comes out GLA

[bumpa33] 03/3/2018 11:05

5) There has been some concern that retail investors just don’t get what Sofa does. The company is looking to sign up a broker to offer research, but one has to accept there isn’t that much you can do. On the other hand, if big industry players are taking a 20% stake at a 45% premium, it is clear that someone appreciates the value.

6) There was a queue of other investors looking to get in to Sofa, including in the USA.

and these two.

[bumpa33] 03/3/2018 11:03

3) IPSOS approached Sofa – not the other way around – with regard to this funding package last November, and Sofa set the terms (hence the big premium). Out of a list of potential investments by IPSOS, Sofa was top of their list.

that paragraph really is worth noting.

[bumpa33] 03/3/2018 10:43

Understandable that you want to protect or mitigate short positions, but your thesis is now flawed.

IPSOS chucking £3m at this, taking 20% of the company & sticking their deputy CEO on the board to merely “save face”?

You really expect anyone to buy that?

When the wind changes you go with it, or you often find yourself getting blown away...