Bidstack Share Discussion Threads

[moneygenxyz] 04/2/2020 15:41

Exceptionally well researched post. Cyberpunk has not been on the BB radar, but that post changes that! Brands may need to get a little creative with their branding...

You could completely rewrite the future of your brand. Imagine Skoda positioning to be a luxury car brand in Cyberpunk - a world where everyone loves driving Skodas... you could shift perceptions subtly by forward projecting where you want your brand/product to be.

[wskr] 04/2/2020 15:28

JD has referred to delays outside their control with what is happening externally in the gaming space. One of the most anticipated games of 2020 is Cyberpunk 2077 which has had its release date delayed from April until September 2020.

What may be an interesting aspect for us of Cyberpunk 2077 is that it is an open world (in a future city) filled with existing billboards and advertising spaces. It will also be releasing a multiplayer element that will need to be monetised.

However, the last thing CD Projekt Red wants to do is ruin the immersive experience for the player that a whole art team have spent years creating by throwing random banner ads all over the place.

But is there a right way to do this? Yump you say that brands don't care. I think the point being made is that they absolutely should care, especially if that is the only way to open the doors for genuine product/brand placements into high fidelity environments that will be viewed by millions.

What new way will CD Projekt find to monetise Cyberpunk 2077 considering they have previously sworn off in-game transactions? We don't know, but for some reason, they are keeping it under wraps and will not go in to further details about this on an investors call.

Adam Kiciński - President @ CD Projekt Red:

"As far as the monetisation on the multiplayer for Cyberpunk is concerned, we believe right now it's definitely too early to share any details on that."

"The project is in a relatively early stage. We keep experimenting — this is our first multiplayer game, and we check different options and possibilities, and it's definitely not the time to point you to a certain specific direction on that."

Sources:

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[moneygenxyz] 04/2/2020 15:26

"Timing is everything."

That's the comment that sticks out the most in JD's post.

It doesn't fit within the semantics or post construct at all.

Wonder what they are/have been waiting for?

#LetsGo is a positive hashtag too which follows on from that.

Is it finally time to get the show on the road? I discount his post comments now but worth watching what follows.

[wskr] 04/2/2020 14:25

Girdz, its just website backlinks. Part of their SEO marketing not news for investors . If other websites happy to provide do-follow linkbacks for the same re-spun message and stats then let them do so.

[global nomad] 04/2/2020 14:24

Thanks WSKR

odd or not that in the creativepool article JD discusses esports rather than gaming and marketing. Perhaps bidstack are moving/growing/exploring from pure gaming to esports.....

"James Draper, CEO, Bidstack

“If there were any doubts remaining about the status of esports in mainstream culture, 2019 has quelled them. This year we witnessed the largest esports events to date, including the Fortnite World Cup which offered over $30 million in prize money, and ‘The International’ Dota 2, where a similarly high figure was awarded. The industry is estimated to have generated over $1 billion in revenue by the end of 2020, a 26.7% increase from 2018. There is no arguing that what was once a niche area is now a leading form of global entertainment."

“Celebrities, musicians and sports stars all want a piece of the pie, and many are choosing to invest in the best teams. The most successful esports players are becoming superstars in their own right, attending movie premieres and guesting on talk shows. And as popularity continues to skyrocket, the opportunities for brands are boundless."

“2020 will be the year major household brands enter the game as they aim to engage a younger audience. But they should be wary – esports fans don’t appreciate those who jump on the bandwagon solely for personal gain. Brands need to prove they genuinely care about the teams and events they sponsor to avoid any negative backlash and cement themselves in this new era of entertainment.”;

[wskr] 04/2/2020 14:06

Bidstack Website. New blog article incoming:

Title - Creativepool: 11 digital marketing trends to watch in 2020.

"James Draper, Bidstack CEO spoke to Caroline Burgess-Pike of Creativepool to talk about what marketing trends to look out for in 2020."

Linking to:

[girdz] 04/2/2020 13:37

If the Dec M&A activity was that Bidstack was being acquired I?m not sure JD would have made such a casual statement in a podcast about it.Mike - 100% this was not the case. Would have been a pubguard type deal and couldn't get a valuation cause of falling share price. Would have had to dilute too much. .No way bids being acquired. If rumour had got out would have had positive effect on sp

[pwhite73] 04/2/2020 13:23

Good point money. Bids cannot be acquired on information (contracts joint ventures and deals) the general market is not aware of for that would be tantamount to insider trading.What you're likely to get first is a trading update giving the reasons why a buyout would be in the interest of all stakeholders. Then an EGM.

[niggle] 04/2/2020 13:21

Mike Turner - he didn’t answer you on LinkedIn then?

[wskr] 04/2/2020 12:09

Well we may as well have some fun with the little breadcrumb he has thrown out:



Unity Legal team the only one that stands out to me. Ubisoft Singapore only have one game announced that doesn't look too relevant to Bidstacks platform.

[wskr] 04/2/2020 11:58

"Landing back from Singapore" ... yesterday presumably and straight to The Cow to discuss his trip.

[moneygenxyz] 04/2/2020 11:56

A very full diary too... anyone got any image clarity software? They make it look so easy on BBC crime dramas... zoom into 3 pixels and get a clear image of the number plate.

[wskr] 04/2/2020 11:55

While giving podcasts a re-listen to remind ourselves why we are here, why not listen to Derek Wise, someone who knows how to give a good clear interview, on his interactions with Bidstack and his thoughts about their future.

To save time figuring it out again Derek starts speaking about his past history at 08:30 and about Bidstack at around 17:30.

[moneygenxyz] 04/2/2020 11:45

JD post (picture attached)

“ The weekly team stand up here in Bidstack Group PLC London. Landing back from Singapore and seeing the steps that the guys are making week on week - truly inspirational. Go-getters and leaders across the group. Timing is everything. #bids #leadership #letsgo”

[moneygenxyz] 04/2/2020 11:43

The thing I don’t get with the former is - if that was the case, and we had deals in the pipeline, would the potential acquirer be given that information?

Surely that’s similar to insider trading, only the acquirer gets to buy the whole company instead.

[aidenabettin] 04/2/2020 11:42

Half day off.Back tomorrow .Cya

[affc21] 04/2/2020 11:33

Mike, here is that direct link to the job vacancy, Group Director, Biddable Hub:Interestinghttps://jobs.jobvite.com/groupm-na/job/oD01bfwz

[aidenabettin] 04/2/2020 11:28

The Zombies dont know if they are coming or going.#whatamess