Share Name Share Symbol Market Type Share ISIN Share Description
Best Of The Best Plc LSE:BOTB London Ordinary Share GB00B16S3505 ORD 5P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.0% 480.00 0.00 08:00:00
Bid Price Offer Price High Price Low Price Open Price
460.00 500.00 480.00 480.00 480.00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Travel & Leisure 34.68 5.14 45.30 10.6 45
Last Trade Time Trade Type Trade Size Trade Price Currency
- O 0 480.00 GBX

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17/6/202214:49Best Of The Best2,249

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Best Of The Best Daily Update: Best Of The Best Plc is listed in the Travel & Leisure sector of the London Stock Exchange with ticker BOTB. The last closing price for Best Of The Best was 480p.
Best Of The Best Plc has a 4 week average price of 392p and a 12 week average price of 392p.
The 1 year high share price is 1,710p while the 1 year low share price is currently 360p.
There are currently 9,412,901 shares in issue and the average daily traded volume is 3,144 shares. The market capitalisation of Best Of The Best Plc is £45,181,924.80.
qvg: but you can only sell 10% of what you buy? and price seems to be more like £5.20?
alfonsomg: Once I read that in times of crisis, when people have no money for big ticket items, they spend more on lotteries. People like to have hopes and dreams. And we seem to have a recession ahead. If you look at google trends for searches of the term "botb" (yes, people tend to enter sites typing in google instead of typing the full address in the address bar), after the peak the stock it had during covid, it seems it bottomed in March, and since then, slightly up, but it might be a coincidence. Numbers in last published report weren´t that bad, according to the stock price at the time. They said they have to spend more on marketing for acquisition. The question is if they can keep acquisition costs reasonable. Tomorrow release is important. So we´ll see.
jackson83: I will buy more at 300p or even 250p later this year... competition is a real problem for the old school botb
peart: I also suspect the share price may rally on this news as the glass is now half full rather than half empty. We'll see....
jackson83: opportunity to go SHORT / SELL / SHORTING MORE BAD NEWS / PROFITS WARNING DUE SOON... overvalued cash being burnt on advertising RED FLAGS botb is old hat now / not exciting car completion lol NEW KIDS ON THE BLOCK top up at 300p soon / after the next warning / slow down / gaming NEW TAX RED FLAGS !!!!
jackson83: THIS IS NOW A 100% RED FLAG ... overvalued unfortunately the best days are now over the company are going be spending the millions on advertising yet no more revenue ? revenue / expect yet another PROFITS WARNING / DOWN GRADE ... RED FLAG could sink to 200p or lower ... new gaming tax soon along with more competition for BOTB the car site is no longer growing management / founders cashed out big amounts = LOOMING PROFITS WARNING MORE BAD NEWS SOON
jackson83: Sorry places a lot of boohoo posts 😞 on wrong thread - apologies 🥰… RE BOTB 🚩Dow Jones starting to show cracks before the mega crash / some U.K. stocks will drop like a stone then & most or a lot will be sold down / panic selling cause a 80p share price correction / recession looms AS FOR BOTB 🚩 mounting competition & an expected profits down grade could see profits crash again .. BOTB ate lousing market share now , megs advertising huge bills & weeky revenue way down / existing customers not playing as much / many move to more interesting car comps .. this could be sold down to 400p soon WARNING ⚠️ OF A PROFITS WARNING .. will cause panic selling / SHORT SELLING & general banking profits before BAD BEWS HITS this share price HARD 🗑🥕🚩
km18: Best of the Best Plc the online competition company has endured a dreadful 6 months, share price has plunged by over 80% since the COVID lockdown ended on 12 April 2021. The most recent trading update confirmed that financial performance for the six months ended 31 October 2021 was in line with the market guidance issued on 13 August 2021 - back then FY22 results were anticipated to be 57% lower than reported for FY 21....from WealthOracleAM
hotaimstocks: Dream car giveaways are uk leading car competition now .... I see BOTB share price drop to 350p over the next month.
farnesbarnes: Small Caps Live Friday 13th August Best of The Best (BOTB) - Trading Statement I'm going to take this line by line, and touch on the background as relevant. Best of the Best PLC (LSE: BOTB), the online organiser of weekly competitions to win cars and other lifestyle prizes, provides the following trading update for the 15 weeks ended 8 August 2021. So that's since their 30th April year end. At the time of the Company's Preliminary Results announcement on 16 June 2021, we indicated that trading had softened since the COVID lockdown ended on 12 April 2021. At the time they said: We are excited about the opportunities that the year ahead holds for BOTB, with a recovering economy and hopefully a return to normality. However, in contrast to the summer 2020 period, we have experienced somewhat of a reduction in customer engagement since the latest easing of lockdown restrictions on April 12, 2021, specifically relating to the understandably long-awaited re-opening of hospitality and non-essential retail. We are closely monitoring this, but with our flexible model, growth strategy and plans for the year ahead, we expect customer engagement to return to normal levels before too long. I look forward to updating shareholders in due course. That's my emphasis. Of course, the word "normal" is key. If they return to "normal", pre-covid levels then they still look very expensive. Presumably, they were hoping to return to some kind of "new normal", "permanent plateau" etc. Today they go on to give lots of detail: Below we outline what has happened to the three customer cohorts since that update: 1. Existing customers, signed up prior to May 2020 remain loyal and engaged but with their newfound freedoms, the distractions of major sporting events and ability to travel, they are generating revenues c.6% lower than during the final 15 weeks of the financial year ended 30 April 2021. Despite this, revenues generated by these existing customers remain higher than in the 12 months pre-pandemic, and now form c.50% of the total. So of course, the question is whether those final 15 weeks of FY 2021 were representative of the year as a whole, or represented the high point. 2. Customers signed up between May 2020 and Apr 2021 (during the Pandemic), representing c.40% of total revenue have performed well and in line with our normal models and expected behaviour. My recollection is that the pandemic started before that, but of course, they have aligned to their financial years. By "expected behaviour", what they are presumably talking about is higher attrition of relatively new customers. I've looked and I can't really tell. That's two of the last 15 weeks of FY 2020. Clearly, the higher the levels of attrition, the harder it is to stand still, and the more they need to spend on advertising. It is the third group where they are really having difficulties: 3. In line with many other businesses, the cost of acquiring new customers has significantly increased in recent months with the cost per thousand impressions (CPM) on social media platforms - which account for two-thirds of BOTB's marketing spend, increasing by up to 60% compared to previous levels. Combined with the aforementioned reduced levels of engagement post-lockdown, our variable marketing investment has therefore not yet increased in line with our budgeted forecasts but has cautiously remained in-line with the prior period. As a result, new customer revenues (registered within the last 15 weeks) are c.40% lower (accounting for a 9% fall in total revenue) than during the final 15 weeks of the prior financial year. Importantly, new customers acquired in recent months have performed in-line with previous customers, but we have simply registered fewer of them for the same levels of marketing investment. We are monitoring our marketing costs and returns very closely and remain ready to increase investment as soon as market conditions improve. So the effect is: New customer revenues (registered within the last 15 weeks) are c.40% lower (accounting for a 9% fall in total revenue) than during the final 15 weeks of the prior financial year. Perhaps from this, the attrition could be calculated? There has been lots of talk of low barriers to entry here and more recently emerging competitors. It may be that the lower engagement that they have put down to the end of the lockdown is actually due to these competitors, and will only get worse. But what is certain is that these competitors are bidding up ad-words prices. To reiterate: the cost of acquiring new customers has significantly increased in recent months with the cost per thousand impressions (CPM) on social media platforms - which account for two-thirds of BOTB's marketing spend, increasing by up to 60% compared to previous levels. Recall that in the past they got "free advertising in two ways": 1) Presence at airports - now all closed 2) Publicity for winners in local newspapers. In the results they commented: Whilst the COVID-19 restrictions in place during most of the year significantly curtailed the ability of our presenting team to surprise winners at home or at work, we were pleased that the video calling alternatives available were well received by our players and continued to provide the engaging content for which BOTB has become so well regarded. So, perhaps with the end of lockdown will come more opportunities for promotion from surprising winners. This is probably not local TV material, and perhaps the newspapers are getting wise to this, but it may make for some great viral tic-tock videos.But they have still given up their only physical presence, and although clearly airports are bad news at the moment, this puts them in the hands of search engine and social media monopolists. In combination, these factors have resulted in a c.15% reduction in average weekly sales for the first 15 weeks of the new financial year, compared to the final 15 weeks of the prior financial year ended 30 April 2021. It is worth noting that the summer months are typically a low point and there is a seasonal lull in customer engagement and revenue generation, which we expect to improve over the coming months. With our substantially fixed cost model, this will have a disproportionate impact on margins, profitability and earnings for the financial year ending 30 April 2022. Whilst still substantially higher than the pre-COVID comparative and the results delivered in FY 2020, these are now anticipated to be c.57% lower than what was reported for FY 2021. The new guidance the Board is providing today for the year ending 30 April 2022 is c.62% below current market forecasts with a commensurate impact on the following financial year. However, should revenue trends improve, it can be expected that the reverse would occur and margins and profitability would increase materially due to the nature of the business model and the operational gearing. So that's the flip side of operational gearing. Other companies that have done well have higher variable costs including performance-related pay. They said before they expected things to "normalise". Again, how conservative these guesses are all comes down to how strong the comparators were.15% down on an all-time peak last 15 weeks of FY 2021 is NOT conservative. And also about the basis for the forecast being that revenue trends continue (i.e. the down 15%). We are hopeful that the cost of acquiring new players will normalise before too long and our flexible model means we are able to adjust to a higher cost of new player acquisition if necessary. Notwithstanding this, we remain focused on our growth strategy which together with new initiatives, the ongoing engagement of our large and loyal database, and a return to more normal patterns of customer behaviour should allow for profitability to increase and for margins to recover. I don't like my management being "hopeful". And again, nobody knows what "normal" is / will be. I thought they were madly overpriced even at £20, and from then on things just went crazy...for a while. But it is important to note that they'd come off significantly in advance of today's statement, and not just because the formal sales process was ended. How to value? Clearly, this is exceptionally difficult given the wide variance in possible outcomes. So let's look at a brokers note. This is what finnCap say: So what would you say normalised EPS is there? 60p? Given the regulation risk, which I would say is even higher than the spreadbetters, perhaps a P/E of 10 is justified? So a valuation of 600p. One more thing. Why would the management guide forecasts high, when: Best of the Best PLC (LSE: BOTB), the provider of online competitions to win cars and other prizes, announces that it has been informed by the Selling Directors that, further to the announcement made at 6.00 p.m. on 31 March 2021 (the "ABB Announcement"), they have successfully sold a total of 2,469,352 Placing Shares at a price of £24.00 per Placing Share via an oversubscribed Placing. The Placing Shares in aggregate represent approximately 26.6 per cent. of the Company's issued share capital prior to the exercise of options. The board are still in place and so perhaps they are now in it for the long term. In which case setting expectations low and consistently beating them would be the right approach. So, if you like the company and are not worried about regulation, 800p might be quite attractive. Have a great weekend everyone!
Best Of The Best share price data is direct from the London Stock Exchange
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