Share Name Share Symbol Market Type Share ISIN Share Description
Asos Plc LSE:ASC London Ordinary Share GB0030927254 ORD 3.5P
  Price Change % Change Share Price Shares Traded Last Trade
  +118.00p +1.81% 6,632.00p 271,086 16:35:20
Bid Price Offer Price High Price Low Price Open Price
6,638.00p 6,646.00p 6,686.00p 6,506.00p 6,528.00p
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 1,923.6 80.0 77.2 85.9 5,546.33

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Date Time Title Posts
25/5/201812:47ASOS----Fast Celebrity Fashion Online ----14,206
11/4/201818:59ASC --- Has got way ahead of itself. Short it back down to 40p! ---229
23/9/201622:03Analysts' View - ASOS plc (ASC)-
16/3/201511:49ASOS TAKEOVER3

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Asos Plc Daily Update: Asos Plc is listed in the General Retailers sector of the London Stock Exchange with ticker ASC. The last closing price for Asos Plc was 6,514p.
Asos Plc has a 4 week average price of 5,828p and a 12 week average price of 5,738p.
The 1 year high share price is 7,770p while the 1 year low share price is currently 5,403p.
There are currently 83,629,761 shares in issue and the average daily traded volume is 267,237 shares. The market capitalisation of Asos Plc is £5,546,325,749.52.
moorsie2: Brave investor to call the floor here..... huge p/e for a small profit company in a well know capricious market for loyalty. The only way the multiples can be justified is if ASOS does an Amazon and comes to dominate the market with brand, distribution and lowest cost base to make good profits out of low margins.. more so than any other players. This is a huge gamble that only has a one in five chance of happening in my opinion but the share price has it already booked as guaranteed
gersemi: +£74 - all time high - £100 would not surprise me astonishing company and share price performance
isaready: fuji99, you mean if boo gets to 1.4 billion sales, they will make a lot more than asos does in terms of profit. long way, you mean share price. the question is, why is asos not making as much. maybe its a bigger horse than before and is struggling to operate efficiently. Maybe its investing heavily in many areas. Maybe boo is slicker as its newer. who knows.
saturn5: That good news for 1500 people BUT what about the share price
liquidkid: Soz, the queens english ain't a strongpoint. The ASOS Corporate Day was definitely a love in looking at the share price. ASOS presented this: "Creating Advocates who promote the ASOS Experience" Category: [General Love for ASOS] (With quite a lot of tweets.) "I love ASOS so much" "maaad" (good) So all in all it was an Ab Fab day. But.... This from econsultancy/blog: 1. Friendly service in the bag Using the word 'soz' when discussing a topic as dry as combining discount codes is a nice touch. Next, there's a wonderful bit of micro UX - when I fill in my DOB, ASOS tells me how many sleeps until my next birthday (!) 'ASOS knows its audience (20 something) and wants to make ecommerce less boring. ASOS is a unicorn and rightly praised for its UX' But there is something sinister lurking online... Comments: 'ASOS' website is great, totally agree! However, the other side of this is their absolutely dreadful post purchase customer service. You only have to take a look at their Facebook page to see just how bad it is. It's such a shame that companies of this size, who clearly invest heavily in their online experience cannot get the basics right!' Not only customer service problem but delivery.... reviews: Poor (2 stars of 5) 3.8 from 0 - 10 So I am somewhat sceptical about the non stop social media ASOS loving that ASOS are generating. It is so intertwined with the real imaginary 'friends' that it would be impossible to weed out the company poseurs from the customers. Don't even trust the trust pilot score, it could be worse - There could be this scenario where if a customers posts one complaint the there would be an outpouring of 'love' for 10 times the amount in defence and real customers partake in this. You can see where I'm going with this.
harebridge: Will Koovs plc and plc ever match ASOS plc?ASOS (LON: ASC) has been of the AIM's best performers of all time. The stock has risen over 1,300% since early 2009 even after the 50% fall since February 2014. Koovs (LSE: KOOV) and (LSE: BOO) are two smaller companies that have huge potential and could go on to challenge ASOS in the online fashion marketplace. Online retail sales are growing throughout the world and even in a 'mature' market such as the UK, online retail sales are up 10% year on year. Here are three pureplay online retailers that could be great growth companies to invest part of your portfolio in. Fashion giant The online fashion giant ASOS has been a fantastic success story for AIM in London. Like many other growth stocks, the company still trades on a high P/E of over 80 due to the good forward prospects of the company. Last month ASOS released interim results for the period to the end of February 2016. These results were very encouraging with profit before tax up 18% and group revenues up 21%. These results were followed by multiple broker recommendations with price targets of up to 4,800p. ASOS is focusing on its core markets such as the UK and it seems to be paying off as this year looks set to be good for ASOS too. Net profit is forecast to grow by £10m (27%) and if this target is hit, then expect shares to sharply rerate. Indian minnowKoovs is a very interesting play on the growing Indian fashion and e-commerce markets. The Executive Chairman and CEO were both on the ASOS board and the Chief Creative Officer was an ASOS Product Director. The business aim is to create the ASOS of India, selling western clothes to the youth population. In the most recent trading statement, the company said sales growth was 189% year-on-year and there are now over 1m registered users on the website. The company also recently completed a placing and raised £21.9m to fund business development and acquire the rest of the shares in Koovs India. Growing online playBoohoo is another online retailer set to impress. It sells own brand clothing in over 100 countries to customers between the ages of 16-24. Boohoo has performed well over the last few years and shares have doubled in just under a year. This shouldn't put investors off, the forward P/E is 'only' 34, which is acceptable for a growth stock such as Boohoo. Importantly Boohoo has launched apps in the UK, Australia and US, a good strategy as increasingly consumers want to use apps for shopping. Online retailers offer fantastic growth opportunities that may create huge returns for shareholders. ASOS is focusing on mature markets in an attempt to continue to grow profits, but for me, Koovs and Boohoo are the most interesting companies. Koovs has massive potential and if it can crack the Indian market then it could become a very big company. Boohoo is performing well and the share price should continue to rise over the next year. Growth stocks such as Koovs and Boohoo offer huge returns but always carry an increased level of risk and must be chosen carefully to avoid losses.
harebridge: ASOS vs Burberry vs Boohoo.comBy MFLong growth runway:ASOS describes itself as "a unique online fashion destination" and its hard to disagree. In addition to its own-brand label, the company offers a curated range of more than 800 brands, and through its "Marketplace" channel gives boutiques the chance to sell new and pre-worn fashion. Competitions, games, news and features via the website, mobile apps and social networks "help give our target customers an online experience they won't find anywhere else on the planet".The punters love it. Revenue has more than doubled in five years, breaking through £1bn last year. It hasn't been all plain sailing, with hiccups including a warehouse fire, and a local operation in China that has proved loss-making, which the company has today announced it's shutting down. However, while profits have hitherto been depressed by considerable investment in the business (and drags such as the China operating costs), they're now set to rocket higher.Analysts have pencilled-in earnings growth of 20% this year, accelerating to 35% next year, putting ASOS on a price-to-earnings growth (PEG) ratio of 1.2 at a current share price of 3,370p, which I think looks a reasonable price to pay for a company with a long growth runway ahead.Strong tailwind:As a mature business -- founded in 1856 -- luxury fashion house Burberry isn't going to post the same stunning sales growth as ASOS. But it's the long heritage of a distinctly British brand that is Burberry's strength, giving it an enduring appeal, both at home and abroad.The luxury market has been tough in some territories of late, and, as a result, Burberry's shares are currently priced at 1,287p, some 30% below their 52-week high. Trading on 18 times earnings, I see the shares as good value on the grounds that the long-term story of rising wealth in developing economies should provide a great tailwind for the timeless Burberry brand for decades to come.High growth potential:Own-brand online specialist Boohoo delivers bang-on-trend fashion at a cheap price point, sold through aspirational imagery and the kind of social media engagement that appeals to its 16-24 year old target age group. Rag-trade veterans with a highly efficient product sourcing model are behind the company, and it's growing fast.The shares have risen strongly over the last year as the market has come to appreciate the growth potential of a business whose current revenue is only around a tenth that of ASOS. Despite the rise in Boohoo's shares to 43p, the forward PEG ratio is still only on a par with ASOS's 1.2, so I believe Boohoo remains reasonably priced.
netcurtains: TESCO is getting slaughtered by the Germans - share price Goes UP. ASOS taking over Berlin - share price goes DOWN.. What is wrong with the world. Don't we want to beat the Germans at anything?
bobsidian: Even at these comparatively subdued share price levels ASC is probably trading on a current P/E (Financial Year 13/14) of 50+ and at a share price of £12 ASC will probably be trading on a current P/E of around 30. It is hard to see how ASC can do anything other than disappoint when it announces its full year results in October. But as always it is forward guidance that counts. And visibility on the new higher ongoing cost base arising out of capacity expansion coupled with clarity on the impact on earnings of the weakened Euro relative to Sterling may aid in stabilising the share price of ASC. But the paradox for ASC may be that the faster its pace of growth overseas, the greater may be the impact on conversion/translation of overseas earnings as Sterling strengthens to reflect the relative and comparative improvement in the UK economy. It would not be surprising to see the management of ASC contemplate a future change in its reporting currency to reflect the bias of its earnings generation. Regardless, the share price of ASC is entering interesting territory as it is moved down toward the £18-£19 range where I suspect there will be a volatile reaction to the current descent.
bobsidian: From a technical perspective ASC is proving a very interesting performer. If you overlay Fibonacci banding for the period from the intraday low in early 2012 to the intraday peak in late February 2014 you can see the way the share price of ASC is being moved down through that banding. The tumble on March 18 hit the base intraday of a 38.2% retracement before moving back up to treat the 21.4% retracement as the ceiling. Thereafter the share price was moved back down to test the supportive nature of the 38.2% retracement. The last couple of trading sessions has seen the share price plunge down to hit the 50% retracement level before ricocheting back up perhaps to test the 38.2% level. If this pattern of trading behaviour plays out it would not be surprising to see the ASC share price moved down to around the £35 level over the course of the next couple of weeks or so. Given the earnings growth of ASC such a share price level may represent an interesting medium term entry point. But we all know how fickle equity markets can be and in particular just how fickle AIM can be. What was once in favour can be quickly savaged : 8 months worth of share price growth in ASC stripped out in little more than 1 month. And true to form the brokers who were championing ASC to such share price extremes have largely gone silent in the midst of this correction.
Asos Plc share price data is direct from the London Stock Exchange
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