Alterian Share Discussion Threads

[rivaldo] 09/4/2010 08:46

:o)) Great jump yesterday, and 10k just bought at 163p. It appears some are keen to get in before next Wednesday.

[yump] 08/4/2010 18:08

Someone's adopted contrarian investing based on my negative comments ;-)

[yump] 08/4/2010 11:01

I'm having a look around for examples as these sorts of announcements are short on 'this is how its done' and long on prose.

For anyone's information:
I mentioned split testing, which is one of the most important methods for optimising the conversion rate on a website.

Basically it means sending proportions of customers to different pages on your site, each having specific alterations and then monitoring the conversion rate into sales.

So for instance you might just move the Buy Now button, or change it to Add to Cart instead. You might move the 'Hitwise Top 100' badge into a different position or the 'Secured by Thawte' badge.

The point is very few web designers know where the best position for anything is, because very few have done this testing.

What you're looking for is a few % increase on a number of factors. That can add up to quite a bit.

Plus its science and testable, whereas the 'responding in a clever way' to individual customers is relatively untestable, although there is data from the real world to show targeted direct mail and other personalised marketing works.

Just a bit early online for it imo.
Hence my comment about priorities for owners of websites, however large.

Abandoned shopping carts is still a big issue and when you think of any time you've done it yourself, it won't be because the site hasn't recognised your individual needs, it will be because they've done something annoying, daft or irritating or stupid somewhere.

Like making you register just to get a price. (Virgin rail). or at least they did last time I looked, but of course a monopoly helps.

[rivaldo] 08/4/2010 09:04

Well, if they're lost on you then as for me.... :o))

Trading update next Wednesday.

[yump] 31/3/2010 12:04

Its interesting, but I've not seen so many buzzwords and marketing speak since the year 2000 internet launches.

Fact of the matter is, that most commercial sites need to address their overall conversion rate first, because that drops profit directly to the bottom line.
...and you can number the ones that have done that on a couple of hands.

Being clever with individual customers comes later.

ie. Its a matter of priorities.
Most sites just need to do split testing on their websites first.
How many perfect buying websites can you think of ?

Why do people buy with so much confidence through Amazon ?
Is it because they've employed some clever new marketing tool ?
Or is it because they do the simple things exactly right ?

I've still got these shares, but the great-news-product-launch announcements are completely lost on me.

[rivaldo] 31/3/2010 09:54

Interesting - hopefully they're hearing good noises about the trading update in two weeks' time :o))



"Panmure Gordon has a buy for Alterian, raising target to 238p from 232p"

[sruthan] 30/3/2010 09:24

Alterian Launches WebJourney



WebJourney delivers a new form of web behavior analysis enabling marketers to improve customer engagement



London, UK - 30 March 2010 - Alterian (LSE: ALN), a leading international integrated marketing platform provider, has today announced the launch of WebJourney, its new and eagerly anticipated web behavior analytics solution. Following a successful period of Beta testing with a range of partners and end users, WebJourney is now being made generally available.



WebJourney delivers new and valuable information on individual visitors' interactions with content on an organization's website. Taking not just traditional 'click' data, but also rich information such as what a visitor hovers over or selects, and how long they spend with specific items on web pages in view, WebJourney's customizable 'experts' turn this into detailed metrics and triggers for each individual visitor. Through Alterian's marketing platform, this information can be used to deliver more relevant and engaging information to that visitor, and with appropriate permission it can be combined with other information in an organization's marketing database - such as purchase history, preferences and demographic information - to inform marketing activity in other channels such as email and social media.



Websites are increasingly one of the most important sources of information for customers and prospects, but many organizations treat their website as an online brochure, and few consider their websites as an integrated part of their marketing mix.



Alterian's recent survey of over 1,000 marketers revealed that 42% of respondents don't yet incorporate any form of web data into their customer database, let alone web behavior data. In the same survey, almost 60% of respondents revealed that 'engaging individuals on the website' was one of their top areas for investment for 2010, demonstrating that organisations understand the opportunity to engage with visitors at a time when they are proactively seeking information - interacting with them rather than interrupting them.







WebJourney enables marketers to be more engaging. Delivered on a Software as a Service model it includes:



· Web behavior data capture

· A fully customizable set of 'experts' which turn the behavior into useful metrics and triggers for each individual, based on the business needs of the site owner

· Access to the detailed data using Alterian's award-winning marketing analytics solutions, including Data Discovery and Visualization

· Delivery of the analysis via Alterian's dashboard products



Having the data, analysis and delivery all within the Alterian Integrated Marketing Platform enables informed decisions, as well as allowing actions to be taken across multiple channels such as email, direct mail and social media which are included in the platform, to deliver more relevant and timely customer engagement.



John Lovett, Senior Partner & Principal Consultant at independent industry analysts and consultants, Web Analytics Demystified, commented on Alterian's WebJourney offering, "Alterian WebJourney is successfully differentiating itself from traditional web analytics solutions. By offering detailed behavioral tracking of individual visitors, and customizable 'experts' that turn behavioral data into meaningful insights which are actionable at an individual level, WebJourney overcomes many of the roadblocks associated with traditional analysis and optimization.



Additionally, the integration of this web behavior data into Alterian's marketing platform opens up the possibility for marketers to not only improve their segmentation and reporting, but also to expedite decisions and automate actions across a range of channels including direct mail, the web, email and social media. WebJourney is an exciting step toward putting web behavior at the center of a truly comprehensive engagement platform."



Alterian's Partner network has received the news of WebJourney's launch very well. RAPP Singapore has been using WebJourney for a major client in the retail sector. Wee Lee Yeo, Head of Technology for RAPP Singapore commented, "Websites are often the first instance of customer engagement with a brand, so there is strong requirement to improve relevance and user experience. WebJourney, as part of the Alterian Integrated Marketing Platform, enhances a website's optimisation through the detailed information gained from the moment a potential purchaser enters the website. This enables us to adapt our campaigns and engage with our customers on a new level."



Trae Clevenger, Vice President, Strategy & Innovation, at leading direct marketing agency, Targetbasecommented, "We see the web as critical for the success of our clients, and in order to take full advantage of that channel, we have to understand visitor engagement with the content on the site. Traditional web analytics tools are great for helping to design, monitor and optimize web sites in isolation, but rarely give marketers the ability to use individual level information.




Because we are always looking for innovative tools, we've been testing out Alterian WebJourney during the Beta period and are enthusiastic about its application to enhance engagement on our clients' websites and beyond. We can use the data from WebJourney to fuel decisions about the website and their broader marketing programs."



We are delighted with the response and feedback we have had from our customers and partners to WebJourney." Said David Eldridge, CEO of Alterian. "Turning the website into an engaging communication channel helps the visitor as well as the organization, and making other communications more engaging and timely as a result is a tremendous benefit. We look forward to working with our partners and customers to realize the benefits of WebJourney as part of the Alterian Integrated Marketing Platform."



WebJourney is available now. For more information please visit www.alterian.com/webjourney.





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[turborock] 26/3/2010 09:06

needs a bit more volume for me, and that spread is a bit large too. 231 however would be quite nice.

[nellie1973] 26/3/2010 08:02

Nice one rivaldo, would explain the mark up this morning!!

[rivaldo] 25/3/2010 14:00

Nice:



"Panmure Gordon has a buy and 231p target for Alterian"

[stromboli1] 16/3/2010 15:46

hopefully indeed

[rivaldo] 16/3/2010 15:38

22k just bought at 152p. Hopefully this is the start of a pre-trading update run-up.

[rivaldo] 12/3/2010 13:43

RNS yesterday - trading update to be issued on 24th April. Should be more price rises before that if the market perceives that ALN has bounced off the lows..

[bluebelle] 10/3/2010 12:39

Get in quick : Directors must want to sell some more !!!

[nellie1973] 10/3/2010 12:36

Yup legging up!!!!

[turborock] 09/3/2010 10:40

hopefully, looking ok so far this morning.

[nellie1973] 08/3/2010 11:28

Start of a breakout? Seems to have formed a nice double bottom continually bouncing off the 140p support.

[rivaldo] 18/2/2010 11:40

Throgmorton UK Trust holds ALN and were nicely positive yesterday:



"Alterian reported the delay of two large UK software contracts which has reduced profits materially in the current year. At present, it looks as though these potential contracts have been deferred rather than lost to competitors, although sometimes deferment is followed by cancellation. Interestingly Alterian's order flow in the US has been very strong, and ahead of expectations; this might say something about the relative attractions of the UK and US economies in terms of new investment. We believe the company remains well placed in the medium term."

[weatherman] 05/2/2010 17:43

140p is hopefully a good support level.

[yump] 05/2/2010 09:36

'Usual' thing would be for it to sit on a p/e of 10 on revised figures until such time as it confirms its a growth stock. ie. around 125p ? Which would neatly fit with a reverse head and shoulders bottom.

At this level, with the market growing and the recession (possibly) ending, I would have thought ALT would be eyed up by a predator.

Hiccup in a growth story, just coming out of a very bad economic period.
Its like the valuation in a house repossession.

Of course that's the logical view. In practice the larger the predator, the more willing they seem to buy at the top of the market on a silly p/e and then try to explain to shareholders why their global domination plans have gone astray.

I bet the same proportion of companies buy other companies at the top of the market, as private investors buy shares at the top !

[b1ggles] 05/2/2010 08:49

What exactly is the 'XO' marker showing on ADVN? It's been there for about a year now.

[friendzarin] 05/2/2010 08:42

I can think of a few reasons..about 1,044,800.Good buying opportunity for the FD and other directors now .

[turborock] 05/2/2010 08:31

er? down 12% on opening?

[jane seymour] 01/2/2010 11:49

Interesting little price 'dip' half an hour ago, now almost recovered, looks like somethings occuring here.