Op Unveils Its 'OPen Campus' Marketing Campaign

The Campaign Stars AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner and Cody Linley 


NEW YORK, June 24  /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON) (the "Company") unveiled today its back-to-school 2009 multi-media marketing campaign for its Op(R) brand starring 90210 starlet, AnnaLynne McCord, One Tree Hill lead actress, Sophia Bush, singer, Solange Knowles, Good Charlotte front man, Joel Madden, MTV's The Hills, Brody Jenner and Disney star, Cody Linley.  The campaign is titled "OPen Campus" and features the television, film and music personalities getting ready for the back to campus season.  The campaign will debut this fall in fashion, lifestyle and entertainment magazines, and online at http://www.op.com/.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090624/NY37356 )

AnnaLynne McCord stated, "Op is all about having fun.  The cast is now great friends and we had a lot of fun shooting this campaign and showing off what's going to be in style for back to school."

The Op campaign was shot at University High in Los Angeles, CA by photographer Larry Bartholomew, who is known for his candid lifestyle shots.  The creative showcases the cast of Op celebrities cheering on the bleachers, running down the steps of the school, on the football field and hanging out on a custom Op bus.

The custom Op bus was created by West Coast Customs and is a solar-powered vintage bus retro-fitted in signature Op style.  The bus features a performance stage on the roof, recycled cork floors, Op decor such as skateboards and surfboards, a gaming system and Op product displays among other items. The Op bus will be featured on TLC's West Coast Customs later this summer.

Brody Jenner stated, "The Op clothes are so cool.  This is what I wear on an everyday basis in Malibu.  I also enjoyed the Op bus; it has lots of old school Op decorations.  I wish I had this bus in high school!"

Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc., commented, "It's back to campus for our Op celebs and they are all decked out in the hottest Op fall essentials.  The creative centered around iconic campus moments such as homecoming and the Op cast had a great time reliving their campus experiences on set."

The Op celebrities are wearing the fall and holiday Op collections in the campaign, which are exclusively available at Walmart in the United States, Canada and Mexico. In addition, the celebrities will host an Op party in Los Angeles in July and make personal appearances on behalf of the brand.

About Iconix Brand Group, Inc.

Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R) and ED HARDY (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

  Contact:   Maria Dolgetta
             Public Relations Director
             212.819.2084
             

http://www.newscom.com/cgi-bin/prnh/20090624/NY37356

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DATASOURCE: Iconix Brand Group, Inc.



CONTACT:  Maria Dolgetta, Public Relations Director, [phone],





Web Site:  http://iconixbrand.com/ 

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