Pet Ecology CEO Provides Retail Channel Update

DALLAS, TX , CEO Ralph Steckel said, "There is considerable current and immediate demand for Pet Ecology's products from the major retail channels.

"The retail channel wants our patented cat litter to fill exploding customer demand for ecologically correct cat litter, that also uniquely diagnoses life threatening cat diseases, such as urinary tract infection.

"Five major food chain accounts and one major pet store chain have completed new item forms to order the product, and two more are waiting.

"Pet Ecology's patented cat litter won the recent 'Best of the Best' award from the Society for the Prevention of Cruelty to Animals (SPCA).

"Receipt of this award gave us top visibility with national chains, who want our patented product on their shelves to fill customer demands."

About Pet Ecology Brands, Inc.

http://www.petecology.com/home.cfm

Pet Ecology develops and manufactures technologically advanced earth-friendly, natural products that are safe for pets, people and the planet. Our unique patented pet products are developed to address the rising issues surrounding pet healthcare, pet weight control, pet eminence and the destructive effects cat litter plagues on our environment. Pet Ecology makes it easier to care for and love your pet even more.

Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words 'anticipate,' 'estimate,' 'expect,' 'intend,' 'plans,' 'projects,' and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Contact Investor Relations Cynthia Prince [e-mail] 800-650-1708 ext 201 Fax [phone]