The Amacore Group, Inc. Announces Management and Board of Directors Changes

The Amacore Group, Inc.

(PINKSHEETS: ACGI), a leader in providing health and health-related programs and other innovative and high-quality solutions, today announced a change in management and its Board of Directors.

After five years of accomplished leadership, Guy Norberg has resigned as President of The Amacore Group, Inc. ("Amacore") and as a member of Amacore's Board of Directors, effective November 30, 2011.

Regarding the transition, Mr. Norberg commented, "I have been privileged to be a part of leading Amacore's efforts to create innovative and high quality products, market-defining technology platforms, and world class services. Amacore is an excellent organization, positioned for great success, and I look forward to supporting its efforts however I can."

Jay Shafer, Amacore's CEO, stated, "Over the past five years, Guy Norberg has led and served Amacore with great distinction, professionalism, skill, and care. His legacy at Amacore is one of quality work, thoughtful planning, fair analysis, deep relationships, and meaningful accomplishment -- leading and positioning Amacore for the opportunities for success in which it finds itself today. Guy's new endeavors will keep him in a similar professional marketplace, and he and Amacore will be looking to collaborate, cooperate, and contribute to each other's mutual success wherever and whenever possible. We are deeply grateful for Guy's contributions to Amacore, and wish him great success in the future."

About The Amacore Group, Inc. (www.amacoregroup.com) The Amacore Group, Inc. is primarily a provider and marketer of healthcare related products, including healthcare benefits, vision and dental networks, and administrative services such as billing, fulfillment, patient advocacy, claims administration and servicing. The Company primarily markets healthcare-related membership programs such as limited and major medical programs, supplemental medical and discount dental programs to individuals and families. It distributes these products and services through various distribution methods such as its agent network, direct response marketing companies, DRTV (Direct Response TV), inbound call centers, in-house sales representatives, network marketing and affinity marketing partners. The Company's secondary line of business is to place membership programs through these same marketing channels. These membership programs utilize the same back office and systems creating marketing efficiencies to provide low cost ancillary products such as pet insurance, home warranty, involuntary unemployment insurance, and accident insurance.

This press release may contain forward-looking statements that are subject to risks and uncertainties. These forward-looking statements include information about opportunities for future work with Mr. Norberg and possible or assumed future results of our business, including anticipated growth and geographic expansion, new products and services, new business development and opportunities, anticipated revenues, possible reduction or elimination of material weaknesses, anticipated revenue growth, expenses, profitability, losses and profit margins. In some cases, you may identify forward-looking statements by words such as "may," "should," "plan," "intend," "potential," "continue," "believe," "expect," "predict," "anticipate" and "estimate," the negative of these words or other comparable words. These statements are only predictions. One should not place undue reliance on these forward-looking statements. The forward-looking statements are qualified by their terms and/or important factors, many of which are outside the Company's control, involve a number of risks, uncertainties and other factors that could cause actual results and events to differ materially from the statements made. The forward-looking statements are based on the Company's beliefs, assumptions and expectations of the Company's future performance, taking into account information currently available to the Company. These beliefs, assumptions and expectations can change as a result of many possible events or factors, including those events and factors described in "Risk Factors" in the Company's Annual Report on Form 10-KSB for 2009 filed with the Securities and Exchange Commission, not all of which are known to the Company. The Company will update the information in this press release only to the extent required under applicable securities laws. If a change occurs, the Company's business, financial condition, liquidity and results of operations may vary materially from those expressed in the aforementioned forward-looking statements.

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Company Contact: The Amacore Group, Inc. Jason Post Principal Accounting Officer Phone: [phone] Email Contact