SIMPLY BETTER BRANDS CORP.'S TRUBAR BRAND FURTHER EXPANDS CONVENIENCE CHANNEL FOOTPRINT ADDING SHEETZ AS NEW RETAIL PARTNER

VANCOUVER, BC, March 8, 2024 /CNW/ - Simply Better Brands Corp. (TSXV: SBBC) (OTCQB: PKANF) ("SBBC" or the "Company") today announced the further expansion of TRUBAR in the convenience channel with the addition of Sheetz, a major mid-Atlantic convenience chain, as its newest retail brand partner.

TRUBAR will be distributed chainwide across the +700 Sheetz outlets in Pennsylvania, West Virginia, Virginia, Maryland, Ohio, and North Carolina. The distribution will feature TRUBAR "Oh oh cookie dough," "Daydreaming about donuts" and "Smother Fudger Peanut Butter" bars.   

"The convenience channel is critical to building consumer awareness and trial and we're excited to introduce the TRUBAR brand to Sheetz customers," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBrands. "Sheetz is a fast-growing, highly respected leader in the convenience category and its mission to provide fast, friendly service and quality products in clean and convenient locations aligns with our brand purpose."  

"This distribution agreement with Sheetz advances our strategic focus on building strong partnerships across a wide range of retail channels," said Richard Kellam "High traffic convenience locations offering "grab n go" meal replacement options are a great fit for the bar category and an attractive growth opportunity for TRUBAR."

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company's mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based wellness, natural, and clean ingredient space. The Company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skincare and plant-based wellness.  For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information:

Certain statements contained in this news release constitute "forward-looking information" ‎and "forward looking ‎statements" as such terms are used in applicable Canadian securities ‎laws. Forward-looking statements and ‎information are based on plans, expectations and ‎estimates of management at the date the information is provided ‎and are subject to certain ‎factors and assumptions, including, among others, that the Company's financial ‎condition and ‎development plans do not change as a result of unforeseen events, the impact of the COVID-19 ‎‎pandemic, the regulatory climate in which the Company operates, the Company's ability to ‎execute on its ‎business plans, distribution plans, reliance on a consistent supply chain, and ‎claims relating to the efficacy and results of the Company's products. Specifically, this news ‎release contains forward-looking statements relating to, but not limited to, the statements with respect to each of the CD Offering and Common Share Offering; the use of the net proceeds of the CD Offering and Common Share Offering; and the receipt of all approvals of the TSXV in connection therewith.

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There is no representation by the Company that actual results achieved will be the same in ‎whole or in part as ‎those referenced in the forward-looking statements and the Company does ‎not undertake any obligation to update ‎publicly or to revise any of the included forward-‎looking statements, whether as a result of new information, ‎future events or otherwise, except ‎as may be required by applicable securities law.‎

SOURCE Simply Better Brands Corp.

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