SIMPLY BETTER BRANDS CORP. ANNOUNCES LAUNCH OF TRUBAR™ ACROSS 1,400 STORES OF GPM INVESTMENTS, ONE OF THE LARGEST U.S. CONVENIENCE STORE OPERATORS

• TRUBAR^TM is now expected to exceed 15,000 distribution points across North America by the end of the year.
• The Company also announces the grant of restricted share units to two board directors.

VANCOUVER, BC, Oct. 17, 2024 /CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company") (TSX Venture: SBBC) (OTCQB: SBBCF) today announced further distribution expansion of TRUBAR™ in the convenience channel with the addition of more than 25 regional store brands operating under GPM Investments, LLC, one of the largest convenience store chains in the U.S.

TRUBAR^™ will soon be available across more than 1,400 GPM locations in more than 33 states in a wide range of well-known regional convenience chains including Fas Mart, E-Z Mart, Roadrunner Markets, Village Pantry and Jiffi Shop.  With the addition of GPM stores and new distribution to other retail locations currently underway, the Company now expects that the reach of the TRUBAR^TM brand will exceed 15,000 distribution points across North America by the end of the year.

"The convenience channel is critical to our strategy of building consumer awareness and trial of TRUBAR^™ and we're excited to introduce our brand to this large group of strong regional convenience stores," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBAR™. "These high-traffic convenience locations offering consumers "grab-n-go" meal replacement options are a great fit for the bar category and an attractive growth opportunity for TRUBAR^™.^"

In addition, the Company has granted an aggregate of 44,500 restricted share units ("RSUs") to two members of the board of directors in lieu of board fees payable to such individuals. The RSUs will vest on the one year anniversary of the date of grant. Upon vesting, each RSU will entitle the holder thereof to receive one common share in the capital of the Company or to receive the cash equivalent thereof, subject to the discretion of the Company.

About Simply Better Brands Corp.

Simply Better Brands Corp.  is an international omni-channel platform with a portfolio of diversified assets in the rapidly growing plant-based, natural, and clean ingredient space. The Company targets informed, health-conscious Millennial and Generation Z consumers with a focus on opportunities for expansion into high-growth consumer product categories. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to expansion plans for TRU Brands products, and the success of the Company's marketing efforts.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at www.sedarplus.com.

The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.

SOURCE Simply Better Brands Corp.

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