Quorum Announces Ground-Breaking "Communicator" Technology

Quorum Information Technologies Inc. (TSX VENTURE:QIS) (Quorum) announced today
that its dealership and customer management system, XSellerator(TM) now has an
innovative and ground-breaking new feature for dealerships to communicate with
their customers through email and text, including automated messaging triggers
based on the customers' preference. 


"This is nothing short of amazing," stated Brent Kennedy, Dealer Principal of
Edwards Garage in Alberta. "Time and again Quorum has brought us advanced new
features in the areas of factory integration and process efficiency, but this
one is truly 'the next big thing.' As Quorum's test dealership for Communicator,
we were impressed with how well thought-out and integrated the new functionality
was." Brent continued. "The real test was when we started using it with our
customers and the results are outstanding. Customers are 'wowed' and we can use
Communicator to truly 'delight' them. At the same time, we are recognizing
significant efficiencies as our service advisors no longer use valuable time
playing 'phone tag'," he concluded.


Dan Ichelson, Quorum's VP of Operations and Development explained, "It all
started with a simple request... 'can we send a text message to our customers
using your system?' But, we took a step back and realized it was much more than
that. This was an opportunity to bring something of extraordinary value to our
customers. We realized that what we really needed was an architecture for
dealerships and their customers to use available technology to communicate
quickly and efficiently. And, to store a snapshot of the communication right
with the transaction. With that notion, 'Communicator' was born." 


Communicator is embedded functionality within Quorum's XSellerator DMS that
takes advantage of Microsoft's Lync messaging technology. With Lync at the core,
Quorum's team built extensions to handle 2-way communication via a mixture of
email and mobile texting and "attaches" the entire "dialogue" with the
transaction that it is associated with. As an example, a customer may indicate
that they prefer to be texted when their vehicle is ready for pick up in
service. The service advisor notes that preference with a couple of clicks, and
at the completion of the final case on the repair order, a text message is
automatically sent to the customer. The unique feature, however, is that the
customer can reply and the advisor can reply to that (to schedule a shuttle
pick-up, for instance). It is all stored with the customer's repair order
forever.


The same functionality can be used for ad-hoc communication like sending the
customer a quick text for authorization of a repair, or to ask a question about
their vehicle. Or, the customer's request for a shuttle pick up can quickly be
routed to the shuttle driver along with their location and all messages are
stored with the repair order. 


Mark Allen, Quorum's VP of Sales, Marketing and Services commented,
"Communicator is a game changer in the DMS field. It is difficult to explain in
words, but when dealers see it in action, they instantly 'get it.' We are
showing the first production version of it in our booth at the NADA conference
in Las Vegas this year (Booth #3410) and I invite all dealers to come take a
look there or call us for a demonstration. You have to see it for yourself."


Maury Marks, Quorum's President and CEO added, "This is only the tip of the
iceberg, so-to-speak. The Communicator architecture is designed so that Quorum
can add messaging modules to virtually any transaction and create automated
trigger points based on statuses or updates. For example, in sales, reminders of
demo or delivery appointments can be generated. Or, imagine if the minute a
customer showed up in the service drive-through their sales person got an
instant message or text that their customer is there and to stop by to say
hello. The possibilities are endless and we are working closely with our dealers
to get even more ideas of how the technology can help their business. After all,
that is what we are here for... to help dealers with their business."


About Quorum

Quorum is a North American company focused on developing, marketing,
implementing and supporting its XSellerator product for GM, Isuzu, Chrysler,
Hyundai, KIA, Nissan, Subaru, NAPA and Bumper to Bumper dealerships. XSellerator
is a dealership and customer management software product that automates,
integrates and streamlines every process across departments in a dealership. One
of the select North American suppliers under General Motors' IDMS program,
Quorum is the second largest DMS provider for GM's Canadian dealerships with 25%
of the market. Quorum is a Microsoft Partner in both Canada and the United
States. Quorum Information Technologies Inc. is traded on the Toronto Venture
Exchange (TSX-V) under the symbol QIS. For additional information please go to
www.QuorumDMS.com.