PURE TECHNOLOGIES ANNOUNCES ACQUISITION

CALGARY, Jan. 13 /CNW/ -- 
CALGARY, Jan. 13 /CNW/ - Pure Technologies Ltd., ("Pure") (TSX-V: PUR) announced today that it has entered into an agreement to purchase the
 business of the Inspection Division of Specialized Technical Services
 Est., an Abu Dhabi-based company involved in inspection and monitoring
 of water, wastewater and oil & gas pipelines (www.stsuae.com) for up to AED 8.83 million (CAD $2.38 million).  The transaction is
 expected to close within the next month.


Under the terms of the transaction, Pure will acquire ownership of all
 of the equipment and work in progress of the business, which will be
 incorporated into the recently-established Abu Dhabi branch office of
 Pure Technologies.  Mr. Frank Mueller, formerly Technical Director of
 STS, will join Pure as Director of Business Development, Middle East,
 with specific responsibility for the development of the oil and gas
 pipeline sector.  STS has been active in the pipeline inspection
 business in the Gulf Cooperation Council (GCC) countries for over
 twenty years.  Assets include a range of inspection and monitoring
 equipment, including a fleet of premium CCTV units.  The business
 generated approximately AED 6 million in revenue in 2010. 


Commenting on the transaction, Jack Elliott, Pure's President, said: 


"This is an important step in the development of our business in the GCC
 region.  We have been working with STS over the past two years
 introducing our products and services to the GCC region.  Mr. Mueller
 has extensive experience in robotics and in-line inspection and is
 highly respected by the client base in the region.  The availability of
 experienced and skilled STS technical staff will allow us to exploit
 opportunities for our combined technologies and services in the market
 without placing excessive demands on our existing operational
 resources."


About Pure Technologies Ltd.


Pure Technologies Ltd. is an international asset management technology
 and services company which has developed patented technologies for
 inspection, monitoring and management of critical infrastructure around
 the world.  Pure's business model incorporates four distinct but
 complementary business streams:


    --  Sales of proprietary monitoring technologies for pipelines,
        bridges and structures (SoundPrint®, SoundPrint® AFO);

    --  Recurring revenue from data analysis and site maintenance for
        these technologies, and from technology licensing;

    --  Premium technical services including inspection, leak detection
        and condition assessment (P-Wave®, SmartBall®, Sahara®,
        PipeDiver™, PureRobotics™);

    --  Specialized engineering services in areas related to asset
        management, primarily in the area of pipeline condition
        assessment for water and wastewater infrastructure (Openaka
        Corp., Price Brothers UK Ltd, and Jason Consultants).



Forward-Looking Statements


This release contains forward-looking statements.  Forward-looking
 statements, without limitation, may contain the words "believes",
 "expects", "anticipates", "estimates", "intends", "plans", or similar
 expressions.  Forward-looking statements are not guarantees of future
 performance.  They involve risks, uncertainties and assumptions and the
 Company's actual results could differ materially from those
 anticipated.  Forward-looking statements are based on the opinions and
 estimates of Management at the date the statements are made, and are
 subject to a variety of risks and uncertainties and other factors that
 could cause actual events or results to differ materially from those
 projected in the forward-looking statements.  In the context of any
 forward-looking information please refer to risk factors detailed in,
 as well as other information contained in, the Company's filings with
 Securities Regulators (www.sedar.com). 


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"The TSX Venture Exchange has not reviewed and does not accept
 responsibility for the adequacy or accuracy of this release"


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pTo find out more about Pure Technologies Ltd. (TSX-V: PUR), visit our  website at a href="http://www.puretechnologiesltd.com/"www.puretechnologiesltd.com/a.  Or contact James E. Paulson, Chairman or Karen Keebler, Chief  Financial Officer at [phone] or e-mail to a href="mailto:[e-mail]"[e-mail]/a./p

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