PURE TECHNOLOGIES ANNOUNCES 12 MONTH CONTRACT EXTENSION

CALGARY, Jan. 27 /CNW/ -- 
CALGARY, Jan. 27 /CNW/ - Pure Technologies Ltd., ("Pure") (TSX-V: PUR) announced today that Maynilad Water Services Inc. ("Maynilad") of the
 Philippines has extended a significant contract with Pure's
 wholly-owned subsidiary, the Pressure Pipe Inspection Company (PPIC)
 for the use of Sahara(®) leak detection services. 


Maynilad is the water and wastewater services provider for 17 cities and
 municipalities that comprise the West Zone of the greater Metro Manila
 area.  Maynilad operates a pipeline network that runs for more than
 6,000 kilometers. The initial contract between PPIC and Maynilad was
 signed in 2009 as part of a strategic water loss management program
 aimed at reducing non-revenue water loss. Under this contract, Maynilad
 engineers were trained on Sahara technology so they can operate the
 equipment in the West Zone concession.


Since the program began, Sahara has helped Maynilad reduce its
 non-revenue water loss by detecting over 160 leak locations. Sahara has
 also located unknown and illegal connections and pipeline features. 
 Advantages of using Sahara include its ability to inspect long
 distances of aging water mains while the mains are in service; Maynilad
 has therefore been able to increase leak detection and video inspection
 efforts without disrupting water delivery services to its customers. 


Before DMCI-MPIC Water Company, Inc. (DMWCI), a joint venture between
 Metro Pacific Investments Corporation (MPIC) and DMCI Holdings, Inc.
 (DMCIHI) took control of Maynilad in 2007, the non-revenue water level
 in the West Zone was at a high 67%.  As of year-end 2010, non-revenue
 water in Maynilad's concession area is down to 51%.  Only three years
 under new management, Maynilad was able to drive down the West Zone's
 system loss level to the lowest in its history. 


This contract extension demonstrates Pure's success in securing new,
 renewed, and extended contracts with former clients of PPIC. With this
 contract extension and as a result of the acquisition of PPIC less than
 six months ago, Pure has announced several contract and award notices
 totaling approximately $12.5 million.


About Pure Technologies Ltd.


Pure Technologies Ltd. is an international asset management technology
 and services company which has developed patented technologies for
 inspection, monitoring and management of critical infrastructure around
 the world.  Pure's business model incorporates four distinct but
 complementary business streams:


    --  Sales of proprietary monitoring technologies for pipelines,
        bridges and structures (SoundPrint®, SoundPrint® AFO);
    --  Recurring revenue from data analysis and site maintenance for
        these technologies, and from technology licensing;
    --  Premium technical services including inspection, leak detection
        and condition assessment (P-Wave®, SmartBall®, Sahara®,
        PipeDiver™, PureRobotics™);
    --  Specialized engineering services in areas related to asset
        management, primarily in the area of pipeline condition
        assessment for water and wastewater infrastructure (Openaka
        Corp., Price Brothers UK Ltd, and Jason Consultants).



Forward-Looking Statements


This release contains forward-looking statements.  Forward-looking
 statements, without limitation, may contain the words "believes",
 "expects", "anticipates", "estimates", "intends", "plans", or similar
 expressions.  Forward-looking statements are not guarantees of future
 performance.  They involve risks, uncertainties and assumptions and the
 Company's actual results could differ materially from those anticipated. 
 Forward-looking statements are based on the opinions and estimates of
 Management at the date the statements are made, and are subject to a
 variety of risks and uncertainties and other factors that could cause
 actual events or results to differ materially from those projected in
 the forward-looking statements.  In the context of any forward-looking
 information please refer to risk factors detailed in, as well as other
 information contained in, the Company's filings with Securities
 Regulators (www.sedar.com). 


® Registered Trademarks, property of Pure Technologies Ltd.


"The TSX Venture Exchange has not reviewed and does not accept
 responsibility for the adequacy or accuracy of this release"


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pTo find out more about Pure Technologies Ltd. (TSX-V: PUR), visit our  website at a href="http://www.puretechnologiesltd.com/"www.puretechnologiesltd.com/a.  Or contact James E. Paulson, Chairman or Karen Keebler, Chief  Financial Officer at [phone] or e-mail to a href="mailto:[e-mail]"[e-mail]/a/p

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