NEXE Launches XOMA Superfoods

Key Highlights

• NEXE Innovations is launching its new in-house brand, XOMA Superfoods, to meet the growing needs of health- and environmentally conscious consumers.
• The first XOMA Superfoods SKU, a soluble micro-ground coffee fortified with MCT oil packaged in the NEXE Pod, will launch as a pilot in late January.
• NEXE plans to add more products, available for purchase online and through subscription, via a new direct to consumer e-commerce platform.

VANCOUVER, BC, Jan. 12, 2021 /CNW/ - NEXE Innovations Inc. (TSXV: NEXE) ("NEXE" or the "Company"), a leader in plant-based materials science and advanced manufacturing technologies, is pleased to announce XOMA Superfoods, NEXE's in-house coffee and superfoods brand, soon to go live at www.Xoma.ca. XOMA - derived from the Greek word for soil - allows the Company to meet its sustainability mandate, while providing our customers with the highest quality coffees and superfoods. NEXE plans to launch the first stock-keeping unit (SKU) under the XOMA Superfoods brand, a soluble micro-ground coffee fortified with MCT oil packaged in the NEXE Pod, as a pilot in late January 2021.

"XOMA Superfoods is the next logical step for NEXE," said Company CEO Darren Footz. "Our innovative, plant-based technology means that customers can continue with their daily superfood and coffee consumption but can now enjoy the experience sustainably. XOMA offers high-quality, healthy products in our fully compostable packaging."

NEXE plans to add more products, available for purchase online and through subscription, via a new direct to consumer ("DTC") e-commerce platform. XOMA Superfoods will eventually include a wide range of healthy lifestyle products, which may include coffees, superfood creamers, coconut oil, MCT oil, mushrooms, and moringa.

The launch of XOMA and the accompanying DTC e-commerce platform, provides NEXE with a sales ecosystem for its proprietary capsules. The launch will better enable NEXE to understand its customers and their tastes, manage quality control and logistics, and maintain high brand integrity, while providing customers with a great overall experience.

The ongoing global COVID-19 pandemic has forced consumers to prioritize their grocery spend taking a more active role in their personal wellness. This focus on health has increased consumer demand for functional foods and superfoods with high-quality novel ingredients. At the same time, the pandemic has accelerated the move to online DTC sales, as consumers avoid public spaces either by preference or local health ordinance.

With its experience in packaging high-quality coffee using innovative compostable materials, NEXE is well-placed to meet the important demands of the health and environmentally-conscious consumer.

About NEXE Innovations Inc.

NEXE Innovations Inc. is a leader in plant-based compostable technology and advanced materials innovation based in British Columbia, Canada. The company has developed one of the only patented, fully compostable, plant-based, single-serve coffee pods for use in existing major single-serve coffee machines. The proprietary NEXE pod is designed to reduce the significant environmental impact caused by single-serve pods (+40 billion plastic pods discarded every year). With over $30M raised (equity and government funding) to date and over five years of R&D, NEXE is well-positioned to meet the growing demand for environmentally friendly and sustainable products in the single-serve coffee sector and beyond.

Website: www.nexe.ca
Xoma Superfoods: www.xoma.ca
Youtube Channel: https://youtu.be/eGV9tKfgt5I

Cautionary Note Regarding Forward-Looking Statements

Certain statements in this release are forward-looking statements or information, which include the proposed use of proceeds, commercialization of the NEXE PODs, including the XOMA Superfoods Brand, and increase production capacity, create other environmentally friendly compostable packaging opportunities, development of technologies, the potential of the Company's technology, future plans, regulatory approvals and other matters. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such information can generally be identified by the use of forwarding-looking wording such as "may", "expect", "estimate", "anticipate", "intend", "believe" and "continue" or the negative thereof or similar variations. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company, including but not limited to, business, economic and capital market conditions, the ability to manage operating expenses, consumer demand for and sentiment towards the Company's products, security threats, and dependence on key personnel. Such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including the demand for its products, anticipated costs, and the ability to achieve goals. Factors that could cause the actual results to differ materially from those in forward-looking statements include, failure to obtain regulatory approval, the continued availability of capital and financing, equipment failures, litigation, increase in operating costs, the impact of Covid-19 or other viruses and diseases on the Company's ability to operate, competition, failure of counterparties to perform their contractual obligations, government regulations, loss of key employees and consultants, and general economic, market or business conditions.  Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The reader is cautioned not to place undue reliance on any forward-looking information.

The forward-looking statements contained in this news release are made as of the date of this news release.  Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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SOURCE Nexe Innovations Inc.

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