GAIAM and Digital Shelf Space Sign International Distribution Agreement for GSP RUSHFIT

Digital Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF) is pleased to announce that effective April 23, 2013
the Company has entered into a distribution agreement for the Company's flagship
product, GSP RUSHFIT (www.gsprushfit.com) ultimate 8-week home workout DVD
fitness series starring Mixed Martial Arts ("MMA") World Welterweight Champion
Georges St-Pierre ("GSP") with one of the largest global distributors for
lifestyle media, GAIAM INC. (NASDAQ:GAIA). 


Under the terms of the two year distribution agreement, GAIAM will have rights
to market and distribute GSP RUSHFIT in all sales channels, including but not
limited to, retail, home shopping channels, internet, and television, in North
America as well as Australia, United Kingdom and Japan. GAIAM will be
responsible for all advertising and marketing associated with the exploitation
and distribution of GSP RUSHFIT. 


"We are very excited to enter into a partnership with DSS as we look to
capitalize on the growing consumer passion for mixed martial arts," said Bill
Sondheim, President of Gaiam. "We believe that we will have a truly winning
fitness formula by combining the authenticity of Georges St-Pierre, one of the
world's greatest MMA athletes of all time, along with Gaiam's unsurpassed
expertise with Infomercials and fitness retail distribution." 


"This is a big day for DSS, the agreement with GAIAM is a significant step
forward in the long term growth of not only GSP RUSHFIT, but also DSS," said
Jeff Sharpe President and CEO of DSS. "The time and opportunity has finally come
where the budget is available to fully exploit GSP RUSHFIT on TV internationally
and help reach its full potential. This agreement validates the Company's belief
that it can create and produce industry leading fitness and sport instruction
media."


GSP RUSHFIT was designed to appeal to the massive global audience with an
interest in MMA and MMA training methods as a complete home fitness workout
program. GSP RUSHFIT combines three of the hottest fitness trends. The complete
program uses various MMA conditioning exercises, intense circuit style training
and body weight training for fitness consumers to build muscle, cut weight and
get in shape. GSP RUSHFIT is unlike any fitness program available. This program
was carefully designed to give the most efficient and effective workout possible
at home with minimal equipment. When consumers see how hard internationally
respected athlete Georges St-Pierre pushes himself, working out alongside him
will motivate and inspire consumers to push themselves harder, and achieve more
than they ever thought possible. Georges St-Pierre has dedicated his life to
Mixed Martial Arts and is regarded as one of the top conditioned athletes not
only in the sport, but also in the world. Fitness fans everywhere can benefit
directly from the same commitment GSP has made to his own health and fitness. 


About GAIAM

GAIAM INC. (NASDAQ:GAIA) is a leading producer and marketer of lifestyle media
and fitness accessories. With a wide distribution network that consists of over
60,000 retail doors, close to 15,000 store within stores, 5,600 media category
management locations, a digital distribution platform and more than 10 million
direct customers, GAIAM is dedicated to providing solutions for healthy and
eco-conscious living. The company dominates the health and wellness category and
releases non-theatrical programming focused on family entertainment and
conscious media. For more information about GAIAM, please visit www.gaiam.com or
call 1.800.869.3603.


About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home
entertainment content targeted at the fitness and sports instruction market.
Digital Shelf Space's overall content partnership strategy is to align itself
with world-class, global brand partners. For more information visit
www.digitalshelfspace.com and to view our current projects with Georges
St-Pierre and the TOURAcademy(R), visit www.gsprushfit.com and
www.touracademydvds.com.


Forward-Looking Statements

This news release may contain forward-looking statements and information based
on current expectations. These statements should not be read as guarantees of
future performance or results. Such statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements to be materially different from those implied by such statements.
Although such statements are based on management's reasonable assumptions, there
can be no assurance that such assumptions will prove to be correct. We assume no
responsibility to update or revise them to reflect new events or circumstances.


Additionally, there are known and unknown risk factors which could cause Digital
Shelf Space's actual results, performance or achievements to be materially
different from any future results, performance or achievements expressed or
implied by the forward-looking information contained herein. Known risk factors
include, among others: reliance on the health and marketability of celebrity
fitness talent in productions owned by Digital Shelf Space; actual results from
the use of celebrity fitness products may differ substantially from anticipated
results; the substantial investment of capital required to produce and market
video and entertainment productions, limitations imposed by our financing
abilities, unpredictability of the commercial success of our programming,
difficulties in integrating technological changes and other trends affecting the
entertainment industry.


A more complete discussion of the risks and uncertainties facing Digital Shelf
Space is disclosed in Digital Shelf Space's Filing Statement dated November 16,
2010 and continuous disclosure filings with Canadian securities regulatory
authorities at www.sedar.com. All forward-looking information herein is
qualified in its entirety by this cautionary statement, and Digital Shelf Space
disclaims any obligation to revise or update any such forward-looking
information or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future results, events
or developments, except as required by law.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Digital Shelf Space Corp.
Jeff Sharpe
President and CEO
604.736-7977 ext. 111
604.736-7944 (FAX)
jeff(at)digitalshelfspace.com
www.digitalshelfspace.com