Poll: Dads Want Cannabis this Father’s Day

This weekend marks the first Father’s Day since the federal legalization of cannabis in Canada. Lift & Co. Corp. ("Lift & Co." or the "Company") (TSXV: LIFT) (OTCQB: LFCOF) today released the results of a targeted poll of dads who are also cannabis consumers and found that the majority of respondents would welcome a cannabis gift this year, and the majority consider responsible cannabis consumption the same as responsible alcohol consumption.

Key highlights include:

• The majority of respondents (88%) said they agree that responsible cannabis consumption is the same as responsible alcohol consumption
• Overall, 83% of respondents said they would like to receive a cannabis-related gift for Father’s Day
  • Dads aged 25-54 are more open to receive a cannabis-related gift (90%) than dads aged 55+ (66%)
  • 45% of dads said they would like to receive a cannabis-related gift from their spouse

This targeted poll follows a recent presentation at the Lift & Co. Cannabis Business Conference on June 6 in Toronto where Lift & Co. and Headset co-presented a talk titled Forecasting Canada: An Early Look into Consumer Profiles, finding early indications of consumer archetypes in Canadian cannabis. Overall, men are more likely to self-identify as connoisseurs (62% of men vs. 46% of women). They are more likely to prefer high THC products and tend to purchase dried flower products over oil. Men were also most likely to consume cannabis for relaxation and socialization.

Lift & Co. polled cannabis-consuming dads and cannabis consumers from the Company’s proprietary cannabis consumer review panels.1

Forecasting Canada: An Early Look into Consumer Profiles was based on analysis from Lift & Co.’s thousands of consumer reviews and receipt platform.

About Lift & Co.Lift & Co. (TSXV: LIFT) (OTCQB: LFCOF) is a publicly traded technology company modernizing the cannabis industry.

Forward-looking statementsNeither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

For further information:Lift & Co.Sara McMillen, Director Communications and Government Relations, Lift & [e-mail]1-416-220-9536

Nikki Laoutaris, Communications Manager, Lift & Co. [e-mail]1-647-464-0148

Investor Relations:Thesis CapitalPrit Singh, 905-510-7636, [e-mail]

1 These are findings from a Lift & Co. poll conducted between June 11-13, 2019. A random sample of 300 Canadian dads were interviewed online via Lift & Co panel. The poll is accurate to within +/- 3.4 percentage points, 19 times out of 20. The credibility interval will be wider among subsets of the population. All polls may be subject to other sources of error, including, but not limited to coverage error and measurement error.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c3ae7d8e-8f33-4b2c-9f1e-5aa5c631dda7