Lift & Co. Commenced Trading on the OTCQB

Lift & Co. Corp. ("Lift & Co." or the "Company") (TSXV: LIFT) (OTCQB: LFCOF) is pleased to announce that its common shares were approved for trading on the OTCQB® Venture Market in the United States under the ticker symbol "LFCOF".  Trading on the OTCQB commenced on April 15, 2019.

"As Lift & Co. continues to experience accelerated growth throughout all lines of our business, we are experiencing continued interest from investors across North America and specifically the U.S.," said Matei Olaru, CEO, Lift & Co. "Our listing on the OTCQB allows for better access to the U.S. investment community, greater international visibility and improved liquidity."

The OTCQB is a U.S. trading platform operated by the OTC, located in New York. The OTC operates financial markets for approximately 10,000 U.S. and global securities. The OTCQB's high standards for quality and transparency provide a strong and reliable platform for engaging with U.S. investors.

About Lift & Co.Lift & Co. (TSXV: LIFT) is a publicly traded technology company modernizing the cannabis industry.

Forward-looking statements Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

SOURCE Lift & Co. Corp.

For further information:

Lift & Co.Scott Campbell, Director of Communications, 647-402-4957, [e-mail]

Investor Relations:Thesis CapitalPrit Singh, 905-510-7636, [e-mail]