Lift & Co. Announces Voting Results of Annual and Special Meeting of Shareholders

Lift & Co. Corp. (“Lift & Co.” or the "Company") (TSXV: LIFT) (OTCQB: LFCOF), a publicly-traded technology company modernizing the cannabis industry, is pleased to announce that all of the nominees listed in the Company’s Management Information Circular for the Annual and Special Meeting of Shareholders held on September 27, 2019 (the “Meeting”) were elected to the Board of Directors.  Each director will serve until the next annual meeting of shareholders or until their successors are elected or appointed or they otherwise cease to serve as directors.  Detailed results of the vote for the election of directors held at the meeting are set out below:

Nominee	Votes in Favour	%		Votes Withheld	%
Matei Olaru	36,946,904	99.957%		15,769	0.043%
Stu Miller	36,947,443	99.959%		15,230	0.041%
Deborah Rosati	36,947,673	99.959%		15,000	0.041%
Daniel Finkelstein	36,947,404	99.959%		15,269	0.041%

At the Meeting, shareholders also approved the reappointment of MNP LLP as the Company’s independent auditor for the ensuing year and the Company’s amended and restated rolling stock option plan.

“We are pleased with the progress we made this past fiscal year, which was supported by a strong team and a committed board,” commented Matei Olaru, CEO of Lift & Co. “We are excited about our future growth as we continue to build a platform that provides valuable insights into cannabis consumer perceptions and buying behaviors.”

About Lift & Co.                        Lift & Co. is a publicly-traded technology company modernizing the cannabis industry.

Forward Looking Statements

This news release and each of the documents referred to herein contains “forward-looking information” within the meaning of applicable Canadian and United States securities legislation. All statements, other than statements of historical fact, included herein are forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “is expected”, “expects”, “scheduled”, “intends”, “contemplates”, “anticipates”, “believes”, “proposes” or variations (including negative and grammatical variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Such statements are based on the current expectations of management and are based on assumptions and subject to risks and uncertainties. Although management believes that the assumptions underlying these statements are reasonable, they may prove to be incorrect. The forward-looking events and circumstances discussed in this press release may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting the Company.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release, and subject to change after such date. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as the term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

For further information:

Lift & Co.Sara McMillen Director of Communications and Government Relations, [e-mail]

Investor Relations:Thesis CapitalPrit Singh, 905-510-7636, [e-mail]