iSIGN Media Expands Upon Its Planned Acquisition of Pinpoint Media Group

   iSIGN Media Solutions Inc. ("iSIGN" or "Company")(TSX VENTURE: ISD) is pleased to discuss the key points behind its previously announced Letter of Intent to acquire all of the issued and outstanding shares and secured debt of Pinpoint Media Group Inc. ("Pinpoint").

The Company expects that ownership of Pinpoint's digital signage networks will enable us to more quickly deploy our software solution within both the Alimentation Couche- Tard Inc. ("Couche-Tard") and City of Calgary locations, which will result in a faster realization of revenue from our Interactive Marketing Solution ("IMS") 3.1 software. Pinpoint's digital signage networks consist of approximately 5,600 located in Couch-Tard's chain of convenience stores across Canada and 300 located in the City of Calgary's municipal buildings.

Once the installation of our software in the convenience store chain is completed, we will have the world's largest fully interactive digital signage network, reaching an average of 1.5 million consumers a day throughout our convenience store network alone. Through our ownership of this network, we expect that we will be able to better demonstrate ROI to brands and retailers by helping them increase sales within the Couche-Tard environment, while showing the advantages that our IMS patent-pending software and its various reporting features can bring to all retailers and brands.

This network will be used as a showcase to present to the advertising and retail communities, the power that traditional digital signage, integrated with and enhanced by our IMS 3.1 software solution has and how it can bring to advertising campaigns tremendous benefits that would be realized by other retailers and operators in a variety of vertical markets (ex: restaurants, fast food outlets, shopping malls, car dealerships, theaters, real estate offices, etc).

It is our belief that by converting Pinpoint's networks into interactive digital signage networks, we will be able to fully maximize their inherent revenue potential, while retaining that revenue for the consolidated Company.

In addition, the Company would like to point out that Pinpoint, at the date of acquisition, will have either a positive or neutral working capital ratio and will have no long-term debt other than the note that it has entered into with iSIGN, which will be eliminated in the Company's consolidated financial statements.

About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI - driven advertising than is possible via print, radio and television. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be found at www.isignmedia.com.

About Pinpoint Media Group Inc.

Pinpoint is the largest owner/operator of in-store digital media in Canada. With a national footprint, Pinpoint reaches an average of 1.5 million consumers a day through our convenience store network, using state of the art technology to push relevant content. Our Point-of-Sales Integration allows us to trigger ads alongside the digital receipt on every transaction, delivering truly relevant content when it matters most. Pinpoint is present in 1,400 convenience stores across Canada, with just over 5,600 digital faces. Our high impact product and services have been shown in numerous case studies, whether point of sale, brand or otherwise, to build sales and brand equity. Constantly expanding and improving our networks, we have won the City of Calgary's parks and recreation contract to deploy and manage its digital solution. Having multiple channels allows us to get an accurate insight into what moves the industry and where it is going. Additional information about Pinpoint Media can be found at www.pinpointmediagroup.ca.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: iSIGN Media Alex Romanov Chief Executive Officer [phone], ext 1 [e-mail] www.isignmedia.com Pinpoint Media Group Inc. Enmanuel Rumbos President [phone] [e-mail] www.pinpointmediagroup.ca