iSIGN Media Announces a Letter of Intent to Acquire Pinpoint Media Group

   iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE: ISD) is pleased to announce that they have signed a letter of intent ("LOI") to acquire all of the issued and outstanding shares and secured debt of Pinpoint Media Group Inc. ("Pinpoint") for the issuance of 7.5 million iSIGN treasury shares. In addition iSIGN will provide a $250,000 secured loan prior to the closing to fully recapitalize Pinpoint.

The transaction is subject to executing a legally binding purchase agreement, TSX Venture Exchange approval and satisfactory renegotiation of the Virtual Private Advertising Network Agreement ("VPAN") with Alimentation Couche-Tard Inc., for their in-store digital advertising contract that will utilize iSIGN's technology.

Alimentation Couche-Tard Inc, ("Couche-Tard") is the leader in the Canadian convenience store industry, doing business under the Couche-Tard and Mac's brands and in the United States, as Circle K.

"This is an excellent strategic opportunity for iSIGN to vertically integrate its ownership of the digital distribution and collection of advertising, media and customer data associated with the Pinpoint network and also implement the iSIGN technology across one of the largest digital signage networks in North America," said Alex Romanov, iSIGN's Chief Executive Officer. "We will be acquiring a network of approximately 5,600 digital display units located in a national convenience store chain, as well as the 300 digital display units that will be in the city of Calgary's municipal buildings. Using the metrics that we are gathering from our installations in the convenience stores, we will be negotiating with advertising agencies and brands that currently utilize the network to grow the $2.2 million in revenues that Pinpoint realized in their last fiscal year. In addition, we will be able to increase the speed of the installations of our patent-pending software into Pinpoint's network, that will result in a faster realization of our own revenue."

"We believe that this platform will be a benchmark for the digital signage and mobile advertising industry, by enabling brands to reach the 1.5 million consumers a day in Pinpoint's convenience store network."

"We are excited about the iSign technology and believe it will satisfy the demand of advertisers for real-time metrics which will translate into increased revenues on the VPAN," said Enmanuel Rumbos, Pinpoint's President.

About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI - driven advertising than is possible via print, radio and television. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be found at www.isignmedia.com.

About Pinpoint Media Group Inc.

Pinpoint is the largest owner/operator of in-store digital media in Canada. With a national footprint, Pinpoint reaches an average of 1.7 million consumers a day through our convenience store network, using state of the art technology to push relevant content. Our Point-of-Sales Integration allows us to trigger ads alongside the digital receipt on every transaction, delivering truly relevant content when it matters most. Pinpoint is present in 1,400 convenience stores across Canada, with just over 5,600 digital faces. Our high impact product and services have been shown in numerous case studies, whether point of sale, brand or otherwise, to build sales and brand equity. Constantly expanding and improving our networks, we have won the City of Calgary's parks and recreation contract to deploy and manage its digital solution. Having multiple channels allows us to get an accurate insight into what moves the industry and where it is going. Additional information about Pinpoint Media can be found at www.pinpointmediagroup.com.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: iSIGN Media Alex Romanov Chief Executive Officer [phone], ext 1 [e-mail] www.isignmedia.com Pinpoint Media Group Inc. Enmanuel Rumbos President [phone] www.pinpointmediagroup.ca