Pinpoint and iSIGN Announce Installation of 100 Interactive Digital Signage Screens With IMS 3.1 Technology Into the City of Cal

Pinpoint Media Group ("Pinpoint") and iSIGN Media Solutions Inc. ("iSIGN" or
"Company")(TSX VENTURE:ISD) are pleased to announce that they have completed the
initial installation of 100 digital signage screens into the City of Calgary's
municipal buildings for their Parks and Recreation Department. An additional 200
units are to be installed to complete the project within the coming months.


"This installation will be our first major penetration into the municipal
channel and we look forward to the completion of the project," said Alex
Romanov, iSIGN's Chief Executive Officer. "Our first installation in this
channel was with the Central Okanagan Regional District in Kelowna, British
Columbia in May. In our opinion, these flagship municipal installations will
pave the way for additional networks in government buildings across North
America. Downloading of our Interactive Marketing Solution ("IMS") 3.1 IMS
software will be commencing within the next two to three weeks."


"We will be using iSIGN's technology in Central Okanagan British Columbia to
support awareness, education and promotion of numerous local government
initiatives and programs," said Peter Rotheisler, Manager, Waste Reduction of
Central Okanagan Regional District. "If you come to the Okanagan area, make sure
you have your Bluetooth enabled. We will be trialing the technology in numerous
locations with several types of media and will also be issuing press releases
and ads to ensure people know to enable Bluetooth."


"We at Pinpoint see many co-operative opportunities for our two companies and
look forward to many more applications in all channels once we establish the
Government and Municipal standards in Canada and the United States," adds
Enmanuel Rumbos, Pinpoint's President.


iSIGN's IMS 3.1 solution allows businesses in many verticals to transform their
digital signage into interactive consumer touchpoints, and allows consumers
within a certain range (from 3 feet to 300 feet) to receive relevant and
targeted content to consumers' Bluetooth-enabled mobile devices in the right
place, at the right time, with the right message - to maximize the moment of
influence.


About Pinpoint Media Group Inc.

Pinpoint is the largest owner/operator of in-store digital media in Canada. With
a national footprint, Pinpoint reaches an average of 1.5 million consumers a day
in our convenience store network, using state of the art technology to push
relevant content. Our Point-of-Sales Integration allows us to trigger ads
alongside the digital receipt on every transaction, delivering truly relevant
content when it matters most. Pinpoint is present in 1,400 convenience stores
across Canada, with just over 5,600 digital faces. We are the clear-cut market
leader in convenience/gas retail, with 85%+ share of all volume in Quebec, 65%+
share in Ontario, and 60%+ in Western Canada. Our high impact product and
services have been shown in numerous case studies, whether point of sale, brand
or otherwise, to build sales and brand equity. Constantly expanding and
improving our networks, we have won the City of Calgary's parks and recreation
rights to deploy and manage their digital solution for a roll out expected to
take place beginning in January 2011. Having multiple channels allows us to get
an accurate insight into what moves the industry and where is going. Additional
information about Pinpoint Media can be found at www.pinpointmediagroup.com.


About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising
solutions that deliver rich media, permission based messages, free of charge to
cell phones using Bluetooth(R) connectivity, while providing Business
Intelligence to the client. The Company's patent-pending advertising platform
combines the precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI - driven advertising than is possible via
print, radio and television. iSIGN is based in Richmond Hill, Ontario with R&D
and customer support operations in Vancouver, BC. iSIGN is a business partner of
AOpen America Inc., having an OEM agreement for the embedding of its IMS
software in AOpen's digital media players and IBM, as their Solution Provider,
POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc.
to their network of Value Added Resellers. iSIGN is publicly traded in Toronto
(TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be
found at www.isignmedia.com.


Forward-Looking Statements

This news release includes certain forward-looking statements that are based
upon current expectations, which involve risks and uncertainties associated with
iSIGN Media's business and the environment in which the business operates. Any
statements contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", and similar
expressions to the extent they relate to the Company or its management. The
forward-looking statements are not historical facts, but reflect iSIGN Media's
current expectations regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that could cause
actual results or events to differ materially from current expectations,
including the matters discussed under "Risks and Uncertainties" in the Filing
Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN
Media assumes no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those reflected in the
forward-looking statements.


(C) 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks
and trade names are the property of their respective owners.