Fire & Flower Launches E-Commerce Cannabis Platform

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EDMONTON, March 18, 2019 /CNW/ - Fire & Flower Holdings Corp. ("Fire & Flower" or the "Company") (TSXV: FAF), an independent licensed cannabis retailer, today announced that the Company has launched its e-commerce platform to sell adult-use recreational cannabis to customers in the province of Saskatchewan and accessory products to customers across Canada.

The e-commerce platform opens Fire & Flower's ability to sell cannabis products to customers throughout Saskatchewan through online ordering and provincially-approved delivery services.

"The launch of our e-commerce platform demonstrates Fire & Flower's commitment as a technology-focused and data-driven retailer," shared Trevor Fencott, Fire & Flower's Chief Executive Officer. "Our intuitive e-commerce platform is leading the industry as digital retailer in the emerging recreational cannabis market."

The e-commerce platform was developed by Fire & Flower's digital product studio, HiFyre Inc., that was acquired by Fire & Flower in July of 2018. HiFyre Inc. has significant cannabis experience working in the legal cannabis industry for the past six years with clients including Mettrum Health Corp., Starseed Medicinal Inc. and Canopy Growth Corporation.

About Fire & Flower
Fire & Flower is a leading independent adult-use cannabis retailer poised to capture significant market share in Canadian provinces that allow private retail. The company provides customers with expertly curated product selection and a best-in-class, education-driven customer experience. Fire & Flower's leadership team combines extensive experience in the legal cannabis industry with deep retail expertise. The company is at the forefront of the new adult-use cannabis industry in Canada.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as "forward-looking statements") within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "may", "will", "project", "should" or similar words, including negatives thereof, suggesting future outcomes. Management of the Company believes the expectations reflected in such forward-looking statements are reasonable as of the date hereof but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Various material factors and assumptions are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Those material factors and assumptions are based on information currently available to the Company, including data from publicly available governmental sources as well as from market research and industry analysis and on assumptions based on data and knowledge of the retail cannabis industry which the Company believes to be reasonable. However, although generally indicative of relative market positions, market shares and performance characteristics, such data is inherently imprecise. While the Company is not aware of any misstatement regarding any industry or government data presented herein, the retail cannabis industry involves risks and uncertainties and is subject to change based on various factors.

Forward-looking statements are not a guarantee of future performance and are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements.

Any forward-looking statements are made as of the date hereof and, except as required by law, the Company assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.

SOURCE Fire & Flower Holdings Corp.

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