Digital Shelf Space Announces Effective Date of Consolidation

Digital Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(PINKSHEETS:DTSRF) announced today that, following approval from the
TSX Venture Exchange, the previously announced consolidation of the Company's
outstanding common shares on a five (5) for one (1) basis will become effective
on October 30, 2013.


About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home
entertainment content targeted at the fitness and sports instruction market.
Digital Shelf Space's overall content partnership strategy is to align itself
with world-class, global brand partners. For more information please visit
www.digitalshelfspace.com and to view the Company's products please visit
www.gsprushfit.com and www.touracademydvds.com.


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward-looking information is generally
identifiable by use of the words "believes," "may," "plans," "will,"
"anticipates," "intends," "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about the effective date of the Company's share consolidation; and the Company's
strategy, future operations, prospects and plans of management.


In connection with the forward-looking information contained in this news
release, the Company has made numerous assumptions, regarding, among other
things, the sufficiency of budgeted expenditures in carrying out planned
activities. While the Company considers these assumptions to be reasonable,
these assumptions are inherently subject to significant uncertainties and
contingencies.


Additionally, there are known and unknown risk factors which could cause the
Company's actual results, performance or achievements to be materially different
from any future results, performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors include, among
others: the Company's shares may not commence trading on a consolidated basis as
currently anticipated; the need to obtain additional financing and uncertainty
as to the availability and terms of future financing; the Company may not obtain
or generate sufficient funds to continue as a going concern; unpredictability of
the commercial success of our programming; the Company may not have sufficiently
budgeted for expenditures necessary to carry out planned activities; future
operating results are uncertain and likely to fluctuate; the Company may not
have the ability to raise additional financing required to carry out its
business objectives on commercially acceptable terms, or at all; and volatility
of the market price of the Company's shares.


A more complete discussion of the risks and uncertainties facing the Company is
disclosed in the Company's Filing Statement dated November 16, 2010 and
continuous disclosure filings with Canadian securities regulatory authorities at
www.sedar.com. All forward-looking information herein is qualified in its
entirety by this cautionary statement, and the Company disclaims any obligation
to revise or update any such forward-looking information or to publicly announce
the result of any revisions to any of the forward-looking information contained
herein to reflect future results, events or developments, except as required by
law.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Digital Shelf Space Corp.
Jeff Sharpe
President & CEO
604.736-7977 ext.111
604.736-7944 (FAX)
[e-mail]
www.digitalshelfspace.com