RipCode Introduces Industry's Newest Transcoding Platform

RipCode Collaborates With Harris Corporation on Initial TransAct Transcoder V6 Deployment


RICHARDSON, Texas, Dec. 8  /PRNewswire/ -- RipCode, Inc., the leader in transactional transcoding, announced today its newest product, the TransAct Transcoder V6.  The company is working closely with international communications and information technology leader Harris Corporation (NYSE: HRS), which has successfully bid and won a recent high-profile, live streaming-to-mobile application using the Transcoder V6.

The drive to enable video content -- including entertainment, commerce, educational and surveillance -- across TV, desktop and mobile devices is fueling the need for fast, easy, high-quality and cost-effective transcoding.  Further, the breadth of encoding technologies, trend toward higher-viewing resolutions, and growing number of video capable devices -- particularly in the mobile world -- show no sign of consolidating any time soon.

These trends, compounded with the need for real-time processing, quality delivery, monetization, policy control to preserve last mile bandwidth, and the advent of newer silicon and processing architectures, have led RipCode to introduce the TransAct Transcoder V6.  When coupled with other RipCode TransAct solution components, the V6 enables turnkey "transactional" video transcoding for any on-demand or live transcoding application.

"The V6 enables us to expand our transactional transcoding to a broader set of applications, and at the same time, fully utilize our TransAct solution portfolio," stated Brendon Mills, CEO of RipCode.  "We are excited by early customer feedback around both its capabilities and performance attributes, as well as the commercial traction the product is already seeing for deployments this quarter."

The V6 is RipCode's latest transcoding appliance, following in the footsteps of the commercially deployed V4 and V5.  It leverages transcoding solution software from RipCode's predecessor transcoding appliances, but is equipped with a more powerful and flexible processing core. This combination greatly increases codec flexibility, concurrency, video processing functions and higher resolutions, including 1080i/p high definition.  Further, the V6 supports a rich suite of integrated video delivery options, including RTSP, Multi-rate RTSP, HTTP Progressive Download, iPhone 3.0 HTTP Live Streaming and Microsoft Smooth Streaming.

Harris Corporation is actively deploying RipCode's V6 in applications that require mobile, stream-to-stream capabilities. The company also plans to collaborate with RipCode to reach an even broader set of entertainment, defense and commercial opportunities.  "This product has the flexibility, concurrency, resolution and video quality characteristics that our customers expect -- all in a compact, cost-effective and easy-to-deploy appliance," said Brian Cabeceiras, Vice President, Strategic Marketing and Technology, Harris Broadcast Communications.

"The transcoding market is moving beyond its traditional batch file-to-file and live encoding 'box' heritage into a multi-service content delivery platform - which enables consumption across new mobile and portable devices, increasing focus on diversified content monetization, and large video libraries to be unleashed by on demand delivery.  These newer requirements will severely tax traditional solutions," said Greg Ireland, Research Manager, Consumer Markets: Video, IDC. "As content services evolve, transcoding solutions designed to enable emerging distribution, consumption, and monetization scenarios will be strongly positioned in the market."

The Transcoder V6 has begun shipping for trials and initial deployment, and is scheduled for general availability in mid-December.  The product is available in a number of commercial deployment options, including the base appliance at a US list price of $37,000.

About RipCode

RipCode is the market leader in transactional video transcoding; the fundamental technology enabling content owners, video delivery service providers, and network service providers to achieve 'any content, anywhere, anytime, any device'.

Built to address the needs of today's new media market, the RipCode TransAct Platform integrates live and on-demand transcoding with key video delivery elements including device detection, workflow management, dynamic ad insertion, network-aware resource management and open interoperability with third-party applications and systems. RipCode's TransAct solution portfolio elevates transcoding to a real-time transaction that enables scalable cross-marketing of content across the three-screen domain for the greatest flexibility in expanding video delivery and increasing revenue opportunities.

Headquartered in Dallas, Texas, RipCode is privately held and backed by leading venture capital firms including Granite Ventures, Covera Ventures, Vesbridge Partners, El Dorado Ventures, and ATA Ventures. For more information, visit http://www.ripcode.com/.

About Harris Corporation

Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries.  Headquartered in Melbourne, Florida, the company has approximately $5 billion of annual revenue and more than 15,000 employees -- including nearly 7,000 engineers and scientists.  Harris is dedicated to developing best-in-class assured communications® products, systems, and services.  Additional information about Harris Corporation is available at http://www.harris.com/.

All company names and trademarks herein are properties of their respective owners.

  RipCode Contact
  Neal Hartsell
  Vice President, Marketing and Product
   Management
  RipCode, Inc.
  512-583-6958
  

  Harris Contact
  David Cohen
  Director, Marketing Communications
  
  610-327-6483


DATASOURCE: RipCode, Inc.



CONTACT:  Neal Hartsell, Vice President, Marketing and Product Management

of RipCode, Inc., [phone], ; or David Cohen,

Director, Marketing Communications of Harris Corporation, [phone],





Web Site:  http://www.ripcode.com/

http://www.harris.com/ 

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