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Share Name | Share Symbol | Market | Type |
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Zeta Global Holdings Corp | NYSE:ZETA | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.00 | 0.00% | 15.78 | 0 | 01:00:00 |
The alliance represents Zeta’s entrance into the B2B space and Dun & Bradstreet’s emergence into B2C marketing
Zeta Global Holdings Corp. (NYSE: ZETA), a data-driven marketing technology company that empowers enterprises to acquire, grow and retain customers, and Dun & Bradstreet, Inc. (NYSE: DNB), a leading global provider of business decisioning data and analytics, today announced they have entered a strategic alliance.
The Zeta-Dun & Bradstreet alliance will bring together trusted consumer and business data into a single private data cloud that contains profiles on over 220 million individuals in the United States. The data cloud combines Zeta’s business-to-consumer (B2C) data, including intent, behavioral, transactional, and location-based signals, with Dun & Bradstreet’s business-to-business (B2B) data, including employer data such as companies, titles, and emails, to power a new market sector, business-to-person (B2P), which will enable businesses to unlock the buying power of decision makers through more personalized, insight-driven marketing touchpoints.
“Our alliance with Zeta demonstrates our combined commitment to address our clients’ needs in a more consumer-influenced market and to establish the B2P sector to help marketers blend personal and professional personas with emotional and hyper-targeted campaigns and messages that drive results,” said Kevin Coop, President, North America at Dun & Bradstreet. “By working with Zeta, we’re continuing the upward momentum in our sales and marketing growth strategy as more businesses rely on the combined power of trusted data and a powerful go-to-market platform to connect with more buyers.”
This alliance represents a new opportunity in the way both companies address the needs of businesses today. For the first time, Zeta will expand its offering to both the B2B and small-and-medium-sized businesses (SMB) markets with the enrichment of Dun & Bradstreet’s business data. Dun & Bradstreet will elevate its marketing activation capabilities, offering Zeta’s consumer marketing capabilities to SMBs.
“We believe this alliance is a unique opportunity for businesses to achieve stronger connections with decision makers across the U.S.,” said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta. “We are thrilled to be going to market jointly with Dun & Bradstreet to deliver innovative capabilities to the B2B and SMB markets, generating new lines of revenue for both companies. Together, we will place our customers on a path to even more successful outcomes. Dun & Bradstreet, through a multi-year commitment, will become one of Zeta’s most strategic alliances.”
The alliance will initially focus on unifying and activating data from Zeta’s and Dun & Bradstreet’s respective data clouds to create B2P marketing. With the unification and activation of both companies’ data assets, customers will have access to:
Additional information:
About Zeta
Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.
About Dun & Bradstreet
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. Twitter: @DunBradstreet
View source version on businesswire.com: https://www.businesswire.com/news/home/20210624005342/en/
Zeta Media Megan Rose press@zetaglobal.com
Dun & Bradstreet Media Cari Zoch zochc@dnb.com +1 512-795-6468
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