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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Yelp Inc | NYSE:YELP | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.04 | 0.11% | 36.25 | 36.67 | 35.87 | 36.55 | 232,056 | 18:21:45 |
Request a Quote for Brands, Yelp Guaranteed and more help multi-location services businesses generate and manage high-intent leads; Spotlight video ads, the expansion of Yelp Audiences for audio platforms, and a new conversion API strengthen Yelp’s advertising offering for national advertisers
Yelp Inc. (NYSE:YELP), the company that connects people with great local businesses, today announced its Summer Ad Product Release to deliver more value to services businesses and national advertisers with a series of new features and updates. The company rolled out features and updates for multi-location services businessess to help them seamlessly generate and manage high-intent leads, including Request a Quote for Brands with a new Leads API, and extended Yelp Guaranteed, Verified License, and Portfolio to national services businesses. Yelp also expanded its offering for national advertisers by introducing new and enhanced ad formats and measurement tools, including Spotlight video ads, Yelp Audiences for audio and connected TV platforms, and a new conversion API that improves advertiser measurement.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240723931243/en/
Yelp’s Summer Ad Product Release includes a suite of new features for multi-location services businesses like Request a Quote for Brands, as well as new and expanded ad formats and measurement tools for national advertisers. (Graphic: Business Wire)
“Yelp has long been committed to providing multi-location advertisers with innovative products and features that enable them to reach and engage our high-intent audience at the local level," said Craig Saldanha, chief product officer at Yelp. “Request a Quote is one of our most popular products for local services businesses, and we’re excited to expand this lead-generating product to national brands. Through streamlined lead management, as well as our expanded offering of advertising solutions and measurement tools, Yelp is empowering national businesses to thrive and delivering more value to advertisers, while helping consumers make informed decisions with confidence.”
Yelp releases a suite of features for multi-location services businesses, enabling them to seamlessly generate and manage high-intent leads
As Yelp’s fastest-growing category, home services businesses have found notable success on the platform according to advertiser feedback, as the company has prioritized building innovative features that help them reach and connect with relevant customers. For the first time, Yelp is expanding a suite of services features to brands and multi-location businesses, including Request a Quote with a new Leads API, Yelp Guaranteed, Portfolio, and Verified License.
"As we aim to attract more potential customers interested in moving services, Request a Quote has become an important part of our lead generation strategy,” said Ross Sapir, president of Roadway Moving, on the strong results the company saw from an early test. “Yelp's Leads API enhances our ability to manage leads from Yelp by enabling direct communication with our customers across multiple locations and managing these relationships in real time. This streamlined process makes it easier for our sales team to use, and ultimately drives more business.”
Expanded ad formats and new measurement tools drive more value to national advertisers
As part of Yelp's expanded product offering to help national advertisers reach and engage high-intent audiences, the company introduced new and enhanced features for Spotlight Ads and Yelp Audiences, as well as a new conversion API that will help advertisers more effectively measure their ads.
“When we measure our return on ad spend from a last-click perspective, we’re about 2x to 4x on Yelp,” said Paul Baumgarthuber, chief marketing officer at LaserAway, on the value the company saw in an early test. “When we matched the data to understand how Yelp Ads influences our customers, we’re at about 8x return on ad spend using Yelp’s conversion API product.”
Additional Information and Assets
Learn more about all of the latest updates Yelp announced in the company’s blog post. Assets and images can be found here. For more information about Yelp, visit the company’s Fast Facts page.
About Yelp Inc.
Yelp Inc. (yelp.com) is a community-driven platform that connects people with great local businesses. Millions of people rely on Yelp for useful and trusted local business information, reviews and photos to help inform their spending decisions. As a one-stop local platform, Yelp helps consumers easily discover, connect and transact with businesses across a broad range of categories by making it easy to request a quote for a service, book a table at a restaurant and more. Yelp was founded in San Francisco in 2004.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240723931243/en/
Yelp Inc. Will DeGirolamo press@yelp.com
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