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Sleep Country Canada Launches Pilot Express Stores in Select Walmart Stores in Canada

31/08/2021 1:47pm

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By Adriano Marchese

 

Sleep Country Canada Holdings Inc. will launch ten new express stores in Walmart Canada licensee spaces as it expands its partnership with the retail giant.

The Canadian mattress retailer said on Tuesday that the ten new Sleep Country Express and Dormez-Vous Express stores are expected to expand customer reach, drive growth through channel innovation and generate new revenue opportunities.

"The initial ten stores, with an average footprint of 500 square feet, will open in strategic locations across Ontario and Quebec, enabling the company to test, learn and optimize with the goal to expand into other Walmart Canada stores across the country," Sleep Country said.

The two retailers first began their partnership in March 2019 in which Walmart's online store in Canada began selling certain collections of Sleep Country products.

The ten pilot stores are expected to launch in autumn of this year.

 

Write to Adriano Marchese at adriano.marchese@wsj.com

 

(END) Dow Jones Newswires

August 31, 2021 08:32 ET (12:32 GMT)

Copyright (c) 2021 Dow Jones & Company, Inc.

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