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Share Name | Share Symbol | Market | Type |
---|---|---|---|
VF Corporation | NYSE:VFC | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.355 | 2.91% | 12.535 | 12.65 | 12.35 | 12.51 | 3,139,824 | 20:52:52 |
COSTA MESA, Calif., Sept. 5, 2019 /PRNewswire/ -- Vans, the original action sports brand and advocate for creative expression, announces the launch of Global Custom Culture, an interactive shoe customization contest made to inspire artists around the world by providing the means for self-expression through digital and canvas mediums unique to Vans. This marks the inaugural year of Global Custom Culture, which is the first of its kind, where artists from around the world can turn a pair of iconic Vans shoes into their personal art piece. The competition will award three winners from North America, Asia Pacific and Europe a $25,000 grand prize, have their shoes produced and sold by Vans, experience a trip to the Vans design headquarters in Southern California, and the opportunity to partner with Vans to donate $100,000 to a charity that will further enable creative communities.
"Our goal through Vans Global Custom Culture is to create a platform that is accessible to everyone," said April Vitkus, Vans Senior Director of Global Brand Marketing. "A barrier to creativity is having access to the tools needed to create something unique, and as a brand it's our purpose and commitment to provide a range of platforms to empower and enable individuals."
Participating markets by region include:
How it works:
Throughout the month of September, Vans will host creative workshops, as a way to participate and support competition participants in a collaborative environment.
Workshop Calendar (North America): RSVP HERE!
Global Custom Culture reinforces Vans' dedication to providing communities and individuals the tools to express themselves through creativity. For more information on the latest stories from Vans visit custom-culture.vans.com and join the conversation by using #VansCustomCulture on social media.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans' cultural hub and international music venue, House of Vans.
Vans, "Off The Wall" Since '66
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View original content to download multimedia:http://www.prnewswire.com/news-releases/vans-kicks-off-the-first-global-shoe-customization-competition-to-enable-creative-expression-worldwide-300912648.html
SOURCE Vans
Copyright 2019 PR Newswire
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