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Share Name | Share Symbol | Market | Type |
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Veeva Systems Inc | NYSE:VEEV | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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2.57 | 1.28% | 204.00 | 205.66 | 201.98 | 204.31 | 646,523 | 23:41:32 |
Healthcare industry sees 61% increase in impressions from digital audio advertisements, finding them 120% more effective than digital display
BOSTON, May 5, 2022 /PRNewswire/ -- At today's Veeva Commercial Summit, Veeva Systems (NYSE: VEEV) released new findings about the diversification of digital media used in direct-to-consumer and healthcare professional (HCP) advertising in the U.S. The Veeva Crossix 2022 Trends in Health Advertising Report examines marketing campaigns across more than 230 life sciences brands and finds a notable increase in the use of digital audio and video channels, with marketers creating more targeted, meaningful brand conversations.
The report aggregates media measurement and health data across $6 billion in 2021 advertising investments. It looks at year-over-year changes in consumer media behavior and the mix of digital channels used to reach both patients and HCPs, including:
Detailed analyses of select brand campaigns also show the growing impact of precision targeting and multichannel strategies. For example, oncology brands that air media on streaming services increased targeting effectiveness 49% compared to their linear TV buys. One pharma brand also found that, for its highest priority HCPs, orchestrated messaging across both digital ads and personal sales engagement helped drive 80% of subsequent new patient starts within this group.
"In a world of digital choice, healthcare marketers are leaning on data to uncover new strategies for optimizing their media spend," said Sarah Caldwell, general manager of Veeva Crossix Analytics. "The most data-driven brands are successfully boosting their reach and conversions with a more diverse, targeted mix of patient and HCP touchpoints."
Additional Information
Watch the Veeva Crossix keynote at Veeva Commercial Summit: veeva.com/CrossixKeynote
For more on Veeva Crossix, visit: veeva.com/VeevaCrossix
Connect with Veeva on LinkedIn: linkedin.com/company/veeva-systems
Follow @veevasystems on Twitter: twitter.com/veevasystems
About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.
Contact:
Deivis Mercado
Veeva Systems
925-226-8821
deivis.mercado@veeva.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-research-shows-rise-in-digital-audio-and-video-streaming-ads-to-reach-physicians-and-patients-301540555.html
SOURCE Veeva Systems
Copyright 2022 PR Newswire
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