Target Partners with 17 Leading Better-For-You Brands to Launch Exclusive “Made to Matter” Product Collection

Collection makes it easier to find products made with simple, recognizable ingredients at unbeatable prices

Known for bringing great design to the masses through signature partnerships and products, Target Corp. (NYSE: TGT) is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible to guests.

“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” said Kathee Tesija, executive vice president, Merchandising and Supply Chain, Target. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”

Spanning Target’s Baby, Beauty and Personal Care, Grocery, Healthcare and Household product categories, Made to Matter brands include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals. The Made to Matter collection includes all products currently offered at Target by the participating brands and at least one new exclusive item from each brand.

There will be more than 120 new and limited-time exclusive Made to Matter products. They range from first-to-market product designs and innovations to new scent and flavor options. Products will be available throughout the store, both in the products’ usual aisles and as part of specialized collection displays. Select products also will be available on Target.com and Target’s mobile app. First introduced in Target stores at the end of March, new Made to Matter products will be added throughout spring and summer, with the complete collection available by September 2014.

For additional information on “Made to Matter – Handpicked by Target,” visit Target.com/Pressroom and ABullseyeView.com.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,924 stores – 1,797 in the United States and 127 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit target.com/corporateresponsibility.

For more information, visit Target.com/Pressroom.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140409005234/en/

Target Public RelationsJessica Stevens, 612-761-6351orTarget Media Hotline, 612-696-3400