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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| AT&T Inc | NYSE:T | NYSE | Common Stock |
| Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|
| 0.10 | 0.59% | 17.09 | 17.21 | 17.00 | 17.06 | 28,041,315 | 00:45:44 |
From May 2019 to May 2024
AT&T Inc. will stop using the slogans "5G Evolution" and "5G Evolution, The First Step to 5G" in its marketing.
T-Mobile US Inc. had successfully challenged AT&T's "5G Evolution" marketing with the National Advertising Division unit of BBB National Programs, prompting an appeal by AT&T.
But the National Advertising Review Board agreed with the earlier finding. "At NAD and on appeal, it was not disputed that the AT&T network is not a 5G network," the board said.
AT&T disagrees but will drop the terms, a spokesman said.
Asked whether AT&T will keep showing "5GE" on phones, the spokesman said the decision only applies to its ads.
Write to Nat Ives at nat.ives@wsj.com
(END) Dow Jones Newswires
May 20, 2020 19:45 ET (23:45 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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